By Simon Clark 

Axa SA has agreed to buy a majority stake in Nigeria's Mansard Insurance PLC for EUR198 million ($246 million) to enter the country's rapidly growing market.

Axa is buying 77% of Mansard, which is listed on the Nigerian stock exchange, from investors including Development Partners International LLP, an Africa focused private-equity firm.

The Paris-based company is among a number of global insurers building operations in Africa. In October, Zurich-based Swiss Re bought a minority stake in Kenya's Apollo Investments Ltd. Prudential PLC, based in London, bought Ghana's Express Life in December last year.

"This acquisition is a unique opportunity for Axa to enter the largest African economy with leading positions in all business lines and to get exposure to the fast-growing Nigerian retail insurance market," Denis Duverne, Axa's deputy chief executive officer, said in a statement.

Nigeria's insurance market is small but growing fast, according to Axa. The premium to gross domestic product, or GDP, ratio is 0.4% and grew at an average 18% per year in the past three years. By contrast, the premium to GDP ratio in Brazil is 4%. Mansard's net income tripled to EUR9.9 million in 2013 from EUR3.2 million in 2010, Axa said.

Swiss Re and Prudential bought their recent African assets from LeapFrog Investments, a private-equity firm that specializes in acquiring stakes in finance companies in developing countries, which it seeks to help expand before selling to global companies. Axa is an investor in LeapFrog, which raised a $400 million fund earlier this year.

Write to Simon Clark at simon.clark@wsj.com

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