Avnet and Xilinx Expand Global Channel Relationship
April 20 2017 - 11:10AM
Business Wire
Avnet (NYSE: AVT), a leading global technology distributor, and
Xilinx, Inc., the leading provider of All Programmable products,
today announced a renewed commitment to their successful Primary
Global Channel relationship of 31 consecutive years and wider
distribution of Xilinx’s All Programmable products. The expansion
of the relationship includes additional investment in technical
selling resources worldwide; an entry into Avnet’s design and
supply chain ecosystem; plus access to Avnet’s EMEA-based
specialist semiconductor distribution arm, EBV Elektronik – all of
which strengthen the long-standing relationship.
The mutual renewal and deepened relationship with Avnet, which
now spans 31 of the 33 years Xilinx has been in business, is
underscored by these new benefits for customers:
- Additional resource investment and
customer solution provisioning
- Significantly more technical resources
across all of Avnet’s global regions
- Two-channel distribution strategy to
compete effectively against other programmable logic architectures
in EMEA
- Full access to Avnet’s design chain and
supply chain ecosystem – Hackster.io, Premier Farnell, and
MakerSource - to identify new customer types, understand their
requirements, and provide Xilinx and Avnet high-value solutions
across the entrepreneur to enterprise market continuum
- Pair Xilinx products and solutions with
Avnet’s other leading supplier partner product portfolios creating
even higher value and more comprehensive solutions offerings for
customers with earlier entry into the design process
- New access to Avnet’s demand generation
powerhouse EBV business
“This announcement demonstrates the strength of Avnet’s
commitment to our partnership with Xilinx, and to our global
customers, by providing the resources they need to accelerate
time-to-market and move new designs seamlessly from prototype
through to volume production,” said Avnet CEO William Amelio. “The
unprecedented relationship between Avnet and Xilinx continues to
set the industry standard for truly synergistic technical
collaboration and first-class customer support. We help customers
around the world guide today’s ideas into tomorrow’s
technology.”
“We value the long-standing relationship with Avnet and the
critical role they have played in deploying Xilinx technology
across a wide range of markets. The expansion of our global
partnership is a testament of our long-term commitment, enabling a
deeper engagement between our companies and our customers,” said
Krishna Rangasayee, executive vice president of global sales at
Xilinx. “The addition of EBV is strategic to our business growth,
and the significant investment in resources across the geographies
will enable more customers to realize the full potential and unique
capabilities of Xilinx products.”
Beginning July 1, 2017, the EBV Elektronik line card will be
expanded to sell and support Xilinx solutions to diverse customers
in fast-growing market segments including: artificial intelligence,
autonomous vehicles, cloud computing, embedded vision, Industrial
Internet of Things (IIoT) and 5G. Avnet Silica, also based in EMEA,
will continue to distribute Xilinx solutions, furthering the
benefits for Avnet’s customers.
Xilinx is the world’s leading provider of programmable
platforms, with nearly 51 percent market segment share* and $2.31
billion in revenues in calendar year 2016. EBV Elektronik, Europe’s
leading semiconductor distribution specialist, operates across 64
offices in 29 countries throughout Europe as well as in Israel and
South Africa. EBV maintains a staff of 263 technical sales
specialists and 128 continuously trained application engineers.
“We are seeing a growing number of customers choosing to deploy
hardware and software ‘all programmable’ technology to create
highly differentiated and flexible systems, with significant
advantages in performance, power, and connectivity. Applications
span an increasingly wide range of intelligent edge-to-cloud
applications,” said Slobodan Puljarevic, president, EBV Elektronik.
“At the same time, continued supplier consolidation is leaving gaps
in regional technology ecosystems, sometimes limiting customers’
component options. We now have the opportunity to ensure that our
programmable logic and SoC customer base has access to Xilinx’s
industry-leading All Programmable product portfolio.”
For more information on the full portfolio of Xilinx products
and solutions available from Avnet, click here. Visit
www.zedboard.org for documentation, reference designs and training
material for Zynq MPSoC and SOC-based kits, including ZedBoard,
MicroZed™, PicoZed™ and UltraZed™.
Click to tweet: 31 years and stronger than ever; @Avnet
@XilinxInc recommit to Primary Global Channel Partner relationship
http://bit.ly/1ll33LR
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* Gartner report March 2017
All brands and trade names are trademarks or registered
trademarks, and are the properties of their respective owners.
Avnet disclaims any proprietary interest in marks other than its
own.
About Avnet
From idea to design and from prototype to production, Avnet
supports customers at each stage of a product’s lifecycle. A
comprehensive portfolio of design and supply chain services makes
Avnet the go-to guide for innovators who set the pace for
technological change. For nearly a century, Avnet has helped its
customers and suppliers around the world realize the transformative
possibilities of technology. Learn more about Avnet at:
www.avnet.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170420006028/en/
AvnetMaureen O’Leary480-643-7499Maureen.OLeary@avnet.comorAvnet
EMEAAnja Woithe+49 (0) 8121 774
459Anja.woithe@avnet.euorXilinxSilvia
Gianelli408-626-4328silviag@xilinx.com
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