By David Wighton 

Aviva PLC announced plans for a GBP5.6 billion ($8.8 billion) takeover of Friends Life Group in an all-share deal that it said would create the largest insurance, savings and asset-management company in the U.K.

Aviva said the deal, which the Friends Life board has indicated it will recommend to its shareholders subject to agreement on other terms, would significantly increase its cash flow and accelerate the growth of its dividend.

Under the terms of the offer, Friends Life shareholders would get 0.74 of an Aviva share for each Friends share. Based on the closing prices on Friday, the terms represent an indicative premium of 15% to the Friends' price or a 28% premium to its three month average.

Aviva said the premium took into account the impact of the Value Share, an incentive deal agreed with senior Friends Life executives, including founder Clive Cowdery, which pays out in the event that the company is sold. This was worth GBP133 million at the end of last year and will be considerably higher under the terms of the deal, according to someone close to the deal.

The companies weren't planning to announce the deal for some weeks and were forced to move by a leak. People close to the companies cautioned that due diligence still had to completed.

Shares of Friends Life, which was founded by Mr. Cowdery to buy up U.K. life insurance funds, have been hit by the planned reforms to pension savings in the U.K. announced by the government in March. But they have partly recovered in recent weeks, boosted by a share buyback. In contrast, Aviva's shares have risen sharply since the arrival of new chief executive, Mark Wilson, in January last year. Mr. Wilson, who was former chief executive of Hong Kong-based life insurance company AIA Group, replaced Andrew Moss, who left following shareholder criticism of Aviva's performance and executive pay.

Mr. Wilson has pushed through a restructuring, which has included the sale of many of Aviva's operations in countries where it has a small presence.

The companies didn't comment on the future role of Friends Life's top management in a combined group including its chief executive, Andy Briggs, and chief financial officer, Tim Tookey. Earlier this year, Mr. Cowdery stepped down from the board of the company, which was originally called Resolution.

Aviva, which provides general insurance, life insurance and pensions, said the combined group would be "better positioned to take advantage of the evolving U.K. life insurance market with greater capacity to invest and innovate".

Aviva added: "Specifically the transaction would lead to a substantial increase in Aviva's protection value of new business, more than double Aviva's corporate pension assets under administration and create new opportunities by serving Friends Life's GBP2 billion of annual pension vestings."

The company said the deal would also materially increase Aviva Investors' total assets under management, increasing the importance of fund management to the group. Over time, Aviva would take over the management of Friends Life's assets, most of which is currently outsourced, it said.

"The board of Aviva believes that the combination with Friends Life would deliver significantly higher cash flows enhanced by substantial synergies, principally through operating efficiencies in the combined back books and the removal of overlapping overheads." Aviva said it also would strengthen its balance sheet and reduce leverage.

Because the statement was rushed out, the companies weren't in a position to estimate the cost savings, according to a person close to the deal.

Under the terms of the deal, Friends Life shareholders would own about 26% of the enlarged group which at the closing prices on Friday would be valued at more than GBP21 billion.

Aviva is being advised by Morgan Stanley, JPMorgan Cazenove and Robey Warshaw while Friends Life is advised by Goldman Sachs, Barclays and RBC Capital Markets.

Write to David Wighton at david.wighton@wsj.com

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