Avid Unveils Next-Generation News Production Workflows with MediaCentral
September 15 2017 - 5:41AM
IBC (Hall 7, Booth #J20) - Avid®
(Nasdaq:AVID), a leading global media technology provider for
the creation, distribution, and monetization of media asset for
global media organizations, enterprise users and individual
creative professionals, today introduced MediaCentral solutions for
news. Integrating the Avid FastServe™ family of video servers, the
next-generation MediaCentral® production suite, and Maestro | News
– the scalable, end-to-end MediaCentral solutions enabling news
organizations to create content from any location – deliver
breaking news first on every consumer platform, and accelerate
every aspect of their media production workflow.
“Today’s News organizations are under relentless pressure to
deliver information faster and to more distribution channels than
ever before, all while growing viewership and differentiating their
brand,” said Dana Ruzicka, Vice President and Chief Product
Officer, Avid. “Avid MediaCentral for news is built for the rigors
of modern news operations – seamlessly integrating web, mobile and
TV delivery with rich immersive graphics. We’re excited to take it
to the next level with our new FastServe video server family, Media
Central Newsroom and Production modules, and the expanded Maestro |
News graphics suite – all tightly integrated on the open and
extensible MediaCentral platform, allowing news teams to turn
stories around faster, to more channels with greater
efficiency.”
Uniting Avid’s industry-leading product line in a seamless,
single platform, MediaCentral solutions for news include:
- MediaCentral | Cloud UX: The completely
redesigned MediaCentral | Cloud UX (user experience), is an
easy-to-use and task-oriented graphical user interface that runs on
virtually any operating system or mobile device, and is available
to everyone connected to the platform, no matter where they are.
Team members can easily collaborate with each other from wherever
they are—in the same building, across town, or even on a different
continent.
- MediaCentral | Newsroom Management: Part
of the next-generation MediaCentral production suite, MediaCentral
| Newsroom Management is a fully customizable workflow module for
complete story creation and rundown management for news teams,
providing improved workflow efficiency and speed to break news
across multiple broadcast and digital outlets. It integrates
seamlessly with other MediaCentral workflow modules, apps, and
platform-enabled solutions.
- MediaCentral | Production Management: Part of
the next-generation MediaCentral production suite, MediaCentral |
Production Management provides advanced file and workflow
management for mid-sized to large production teams, simplifying and
accelerating media production workflow. This fully customizable
MediaCentral workflow module enables news production teams to
manage the content creation process, automate workflows and
collaborate—all from a simple web interface—so projects move easily
in parallel and work gets done faster.
- MediaCentral I Graphics Management: Part of
the next-generation MediaCentral production suite, MediaCentral |
Graphics Management is a powerful and easy-to-use graphics asset
management solution that delivers seamless workflow integration
across your news production environment, providing teams with
greater access, efficiency and collaboration, and significantly
accelerating and simplifying the content creation
process.
- MediaCentral I Maestro News: The new
MediaCentral | Maestro News app within MediaCentral | Cloud UX
offers access to a full graphics production workflow from anywhere.
Journalists can drag and drop clips and images directly from
MediaCentral into Maestro | News graphics templates to
accelerate real-time broadcast graphics production.
- Avid NEXIS innovationsIntroducing new
Avid NEXIS | PRO and Avid NEXIS | E2 hardware optionsAvid
NEXIS | PRO now scales to 160TB – twice its previous capacity –
giving small post facilities the ease-of-use, security, and
performance advantages enjoyed by larger Avid NEXIS customers. Avid
NEXIS | E2 now supports SSD drives to deliver the extreme
performance required when working with multiple streams of
ultra-high-resolution media in real-time. Additionally, Avid NEXIS
| Enterprise now leverages 100TB Media Packs to scale up to
4.8PB.
Building on the rich heritage of the industry-leading AirSpeed®
and PlayMaker™ video servers, Avid’s new generation Avid FastServe
family of video servers are tightly integrated with MediaCentral
solutions for news. They feature a unified modular architecture
that supports UHD and IP I/O to enable ultra-fast ingest and
playout. The FastServe video servers for news include:
- FastServe I Ingest allows broadcast news teams
to capture HD and UHD content in pristine Avid DNxHR format
directly to Avid NEXIS® storage via a 10GB connection. This allows
quick access to assets across the organization through MediaCentral
and to Media Composer®, enabling editing during ingest, while
decreasing the time to air for delivery news content.
- FastServe I Live Edit provides news
broadcasters with a turnkey solution for ultra-fast turnaround of
incoming feeds. FastServe | Live Edit incorporates ingest, editing,
and playout within the same 3U chassis, making it the most robust
fast-turnaround tool for live environments.
- FastServe | Playout is a file-based playback
server for video clips, images and motion graphics controlled from
a single user interface. Tightly integrated with MediaCentral,
FastServe | Playout accommodates a range of production requirements
such as searching, dragging and dropping indexed content from
MediaCentral. FastServe | Playout is also deeply integrated
into MediaCentral-based news workflows for lightning-fast
turnaround, and allows playback of media directly from Avid NEXIS
without copying the content to local storage first.
To learn more about MediaCentral for News, please visit
http://www.avid.com/solutions/news-production.
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection,
distribution, and consumption. Avid’s preeminent customer community
uses Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened to
media in the world—from prestigious and award-winning feature films
to popular television shows, news programs and televised sporting
events, and celebrated music recordings and live concerts. With the
most flexible deployment and pricing options, Avid’s
industry-leading solutions include Media Composer®, Pro Tools®,
Avid NEXIS®, Avid DNxHR®, MediaCentral®, Interplay®, iNEWS®,
AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, and
PlayMaker™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid NEXIS, Avid FastServe, AirSpeed, iNEWS,
Maestro, MediaCentral, Media Composer, Pro Tools, Avid VENUE, and
Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR ContactAmy Paladino
amy.paladino@avid.com +1 (617) 733-5121
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