Avid Unveils Frost & Sullivan Whitepaper on Exponential Growth of Content Driving Demand for New Software-defined Media Stora...
June 21 2016 - 11:42AM
Avid® (Nasdaq:AVID) today announced the release of a new whitepaper
by leading research and consulting organization, Frost &
Sullivan, that uncovers the need for software-defined storage
solutions like the new Avid NEXIS™ platform to help media
organizations to manage the exponential growth in content.
Future-proofing Media Workflows through Software-Defined Storage:
Making the Case for Intelligent and Agile Storage Platforms
explores the impact of remote working groups, multiple file formats
and the proliferation of digital content on media organizations of
all sizes, and how software-defined storage solutions can help them
efficiently and flexibly manage and store media.
According to Frost & Sullivan, the US and Canada alone
released more than 700 films in 2015, a 19% increase since 2006,
and there were more than 400 original English-language scripted
shows in primetime alone, a 94% increase since 2009. When these
figures are scaled across every geography, spanning over 35,000
broadcasters, production houses, cable channels, MSOs, OTT service
providers, and magazine and newspaper publishers, a picture of
unprecedented scale forms.
This content explosion, combined with a growing amount of raw
footage, higher resolutions and frame rates being seen in
production today, is putting immense pressure on media
organizations to increase agility, collaboration and optimization
in their workflows. The paper examines how flexible and adaptable
software-defined storage like Avid NEXIS can help media
organizations to manage growing volumes of source material, higher
resolutions, faster turnaround times, and the need to connect
geographically dispersed team members.
Introduced at NAB 2016, Avid NEXIS is the industry’s first and
only software-defined storage platform specifically designed for
storing and managing media. It enables fully virtualized storage so
media organizations can adjust their storage infrastructure
mid-project, without disrupting workflows. Leveraging the power of
the Avid MediaCentral™ Platform, Avid NEXIS delivers unrivaled
media storage flexibility, scalability, and control for both
Avid-based and third-party workflows. Designed to serve the
smallest production teams as powerfully as the largest media
enterprises, it’s the only storage platform built with the
flexibility to grow with customers at every stage of their business
– fulfilling a key tenet of Avid Everywhere™.
Thanks to the platform openness of Avid Everywhere, Avid NEXIS
works with all top media creation applications, including Media
Composer®, Pro Tools®, Apple Final Cut Pro, Adobe Premiere Pro,
Grass Valley EDIUS, and many more. Production teams can quickly
access a shared pool of virtualized storage resources, which
dramatically increases their efficiency.
“In today’s hyper-competitive media environment, business models
are in constant flux and media workflows need to be as dynamic as
consumer demand,” said Jeff Rosica, senior vice president, chief
sales & marketing officer, Avid. “Software-defined storage is
more flexible, adaptable, simple, usable, reliable, and secure—all
at a lower cost. Avid NEXIS is the first and only software-defined
storage platform that provides media organizations the reliability
they need to address today’s workflow demands, the scalability for
tomorrow, and the technology to take media production further.”
To read the full whitepaper, visit
http://www.avid.com/products/avid-nexis
About AvidThrough Avid Everywhere™, Avid
delivers the industry's most open, innovative and comprehensive
media platform connecting content creation with collaboration,
asset protection, distribution and consumption. Media
organizations and creative professionals use Avid solutions to
create the most listened to, most watched and most loved media
in the world—from the most prestigious and award-winning feature
films, to the most popular television shows, news programs and
televised sporting events, as well as a majority of today’s most
celebrated music recordings and live concerts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Avid NEXIS™,
Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®.
For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed,
MediaCentral, Media Composer, Avid NEXIS, Pro Tools, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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