Avid Everywhere Enables RTVE to Collaborate More Efficiently Among Production Facilities Across Spain
March 31 2015 - 9:00AM
Avid® (Nasdaq:AVID) today announced that Radio
Televisión Española (RTVE), Spain's national public broadcast
organization, has embraced Avid Everywhere™ to streamline its
production processes and collaboration among its multiple
facilities across Spain. Built on the Avid MediaCentral Platform,
the new highly-efficient broadcast workflow enabled RTVE to
centralize its technical operations in Madrid and reduce regional
newscast production costs.
"With public broadcasters like RTVE facing shrinking budgets and
increased competition, improving productivity and operational
efficiency are crucial elements of success," stated Tom Cordiner,
vice president of International Sales at Avid. "Avid Everywhere
enables RTVE to streamline production, facilitate collaboration
between multiple facilities, and deliver higher-quality content to
audiences locally and worldwide."
RTVE is composed of TVE and RNE, the official television and
radio networks of Spain. The networks produce a wide range of
content for six television channels and six radio stations,
including news, documentaries, sports, children's programming, and
more.
One of the key elements RTVE needs to cover is to produce
efficiently local content across Spain to accomplish the Public
Broadcasting Service mission. The regional production facilities
are located throughout Spain, and in the past, disparate technology
workflows made it difficult for the facilities to collaborate and
share content – hampering their ability to produce the volume of
content they needed to stay competitive.
"This project is a step forward in RTVE's pursuit for
innovation. Avid Everywhere is perfectly aligned with our needs,
and our partnership with Avid enables us to use the latest
technologies based on cloud architecture," said Pere Vila, CTO and
CIO at RTVE. "By investing in Avid Everywhere and getting on the
platform, we now have a completely digital workflow that prepares
us for the future and enables us to deliver the public service we
deliver with the highest efficiency ratios."
In order to centralize technical operations at the
organization's Madrid headquarters and enhance collaboration among
its numerous television and radio production facilities, RTVE
implemented advanced media management solutions based on a private
cloud architecture from the Avid Media Suite, including an
Interplay® | Production media asset management system, iNEWS®, and
Avid MediaCentral | UX, a cloud-based, web front-end to the Avid
MediaCentral Platform.
To effectively manage and store the massive volume of media its
stations produce, RTVE deployed cutting-edge media storage
solutions from the Avid Storage Suite, including multiple ISIS®
shared storage systems and AirSpeed® | 5500 servers.
Production teams throughout the RTVE network rely on
industry-standard creative tools from the Avid Artist Suite to
produce the highest-quality media, including Media Composer® |
NewsCutter® Option and Media Composer | Cloud.
About Avid
Through Avid Everywhere™, Avid delivers the industry's most
open, innovative and comprehensive media platform connecting
content creation with collaboration, asset protection, distribution
and consumption for the most listened to, most watched and most
loved media in the world—from the most prestigious and
award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®,
and Sibelius®. For more information about Avid solutions and
services, visit www.avid.com, connect with Avid on Facebook,
Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
About RTVE
RTVE (Radio Televisión Española) is a public TV and radio
broadcaster, with six TV channels and six radio stations.
Headquartered in Madrid, Spain, with facilities in 17 regions
across the country, RTVE is the largest group of channels in Spain
broadcasting in Spanish. The group produces and airs a wide range
of content, including cultural programming, news, documentaries,
sports, children's programming and American TV films and series. ©
2015 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, AirSpeed, iNEWS, Interplay, ISIS, Media
Composer, NewsCutter, Pro Tools, and Sibelius are trademarks or
registered trademarks of Avid Technology, Inc. or its subsidiaries
in the United States and/or other countries. The Interplay name is
used with the permission of the Interplay Entertainment Corp. which
bears no responsibility for Avid products. All other trademarks are
the property of their respective owners.
CONTACT: PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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