Avid Everywhere Drives Media Innovation at Griffin Communications
May 27 2015 - 9:00AM
Avid® (Nasdaq:AVID) today announced that Griffin Communications, a
market-leading media organization based in Oklahoma, recently
embraced Avid Everywhere™ and implemented a complete end-to-end
production workflow comprising solutions built on the Avid
MediaCentral™ Platform. The new workflow enables Griffin to share
content across multiple news and media divisions, collaborate more
easily between teams, increase productivity, and maximize resources
throughout the entire organization.
"We spoke with a lot of companies, but only Avid could address
our most important issues and challenges through an integrated
end-to-end production workflow," said Steve Schroeder, statewide
director of content operations at Griffin. "By sitting down with us
and listening to our concerns, Avid was able to provide a solution
that enables us to meet our business needs seamlessly, with a
minimal amount of effort."
Reaching more than 90 percent of Oklahoma households, the
Griffin network includes two television stations, a statewide radio
network, multiple websites, and a mobile information distribution
platform. The company's news stations, located in Oklahoma City and
Tulsa, have earned numerous national honors, including a Peabody
Award and a National Edward R. Murrow Award.
The new Avid workflow enables Griffin to unite production teams
between its Oklahoma City and Tulsa locations, creating an
integrated statewide news and media operation. News teams from both
stations can now access the same iNEWS® newsroom management system,
see all of the available content, and quickly access the media
needed for stories. Avid MediaCentral | UX, the cloud-based, web
front-end to the Avid MediaCentral Platform, enables Griffin's news
and sports crews working in the field to use iNEWS on their iPads
to create and edit stories, work on projects, and access media
remotely, greatly enhancing collaboration between reporters and the
newsroom staff.
Both stations can easily access content stored on each ISIS®
shared storage system, quickly transfer media, and broadcast
programs from either control room, using AirSpeed® servers for
playout. The new Avid workflow has made it much faster for
production teams to find assets and create compelling news stories,
resulting in higher-quality programming.
Finally, the number of newscasts has increased in both markets
over the last five years, and the time-saving workflows in
Interplay® | Production asset management enable Griffin teams to
effectively manage the ever-increasing amount of content without
the need for additional staff. Teams can orchestrate time-consuming
tasks such as media movement, transcoding, and proxy generation in
the background, so they can do more with less.
"Broadcasters like Griffin Communications are facing increased
competition and shrinking budgets, so it is critical to improve
productivity and operational efficiency throughout the entire
organization," said Kevin Usher, director of Product and Segment
Marketing for Broadcast and Media at Avid. "By embracing Avid
Everywhere, Griffin is now able to maximize their resources by
easily sharing content and collaborating across different locations
throughout Oklahoma."
"With Avid Everywhere, we know the longevity of the system is
secure, so we can keep our workflow for years to come," said
Schroeder. "Griffin Communications is constantly looking towards
the future, and we don't see anyone catching up to Avid anytime
soon."
About Avid
Through Avid Everywhere™, Avid delivers the industry's most
open, innovative and comprehensive media platform connecting
content creation with collaboration, asset protection, distribution
and consumption for the most listened to, most watched and most
loved media in the world—from the most prestigious and
award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®,
and Sibelius®. For more information about Avid solutions and
services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube,
LinkedIn, or subscribe to Avid Blogs.
© 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, AirSpeed, iNEWS, Interplay, ISIS, Media
Composer, Pro Tools, and Sibelius are trademarks or registered
trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used
with the permission of the Interplay Entertainment Corp. which
bears no responsibility for Avid products. Product features,
specifications, system requirements and availability are subject to
change without notice.
CONTACT: PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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