Avid Everywhere Delivers Breakthrough Innovations Across the Avid MediaCentral Platform
April 11 2015 - 12:38PM
NAB (Booth #SU902) -- Avid® (Nasdaq:AVID) today
announced a series of breakthrough innovations across the Avid
MediaCentral™ Platform and its associated modular application
suites. This innovation lets everyone, from individual artists and
students, to creative teams in studios and post-production
companies, to the largest media enterprises more efficiently create
and distribute high-quality professional media content.
"Across the industry, Avid Everywhere™ is helping content
creators and distributors of all kinds connect with their audiences
more efficiently, powerfully, and collaboratively than ever
before," stated Avid Chairman, President and CEO Louis Hernandez,
Jr. "From announcing our vision in 2013 we went on to launch the
most significant product innovations since our company inception
and are seeing huge market adoption. In January we unveiled our
first free tools that open the ecosystem to all, furthering our
fight to help everyone in the industry thrive. At Avid Connect and
NAB 2015, we are continuing to deliver what we promised by
announcing landmark solutions and services that will continue to
lead the industry forward."
MediaCentral Platform innovations
Since Avid launched the Avid MediaCentral Platform at NAB 2014,
the company has continued innovating, with the rollout of new tools
and partner integrations that extend capabilities across live
sound, music composition, video production, media asset management,
and shared storage.
Today's platform innovation announcements include:
- Artist Suite Innovations
- New benchmark for live sound production: Avid
introduces the flagship Avid VENUE | S6L live sound mixing system,
featuring a modern, intuitive touch-based interface that enables
audio professionals to easily handle the largest, most complex
tours and events.
- Affordable licensing and subscription options:
Avid introduces the next release of Sibelius®, the latest version
of the world's most popular music composition software, giving
composers more choice over how they acquire and use their tools,
create music scores, and collaborate with others. The release also
offers new workflow and mobile features, including multi-touch
gestures and Microsoft ® Surface™ Pro 3 support, and moves Sibelius
on to the Avid MediaCentral Platform.
- Powerful, integrated high-resolution video
production: Avid introduces Avid Artist | DNxIO, helping
video professionals meet the growing demands of high-res video
production with best-in-class hardware and the industry's
preeminent Media Composer® video editing software
- Free versions of industry-standard media creation
solutions: Avid announced plans to open video editing to
everyone with the upcoming Media Composer | First, a free version
of the video editing software used by top Hollywood Oscar and Emmy
winners. The company also announced that Pro Tools | First, the
free version of its renowned music creation software, is starting
to roll out to the more than 70,000 people who pre-registered for
the product.
- Media Suite Innovations
- Open, end-to-end, integrated media asset
management: Avid introduces Interplay® | MAM 5, enabling
organizations both large and small to manage the entire content
lifecycle and reduce media operation costs. This release completes
the integration of all Media Suite modules into the MediaCentral
Platform.
- Storage Suite Innovations
- Proven real-time shared storage for smaller
teams: Avid introduces ISIS® | 1000 shared storage,
bringing small production teams the same collaborative power proven
on blockbuster films, prime-time television, and mission-critical
news broadcasts—customized for their needs, at a price they can
afford.
The Avid Advantage: New Service Offerings and
Initiatives
Avid announced another important milestone and continued
momentum of The Avid Advantage, the company's vision to transform
expectations for service delivery in the media industry. With the
introduction of innovative new professional service offerings,
education delivery options, certification programs, and customer
care enhancements, Avid is helping customers maximize efficiency,
accelerate their return on media production technology investments,
and deepen their joint collaboration with Avid.
Avid Everywhere for Education
Avid Everywhere is driving the development of new solutions,
training, and certification options that provide educators with
more choice and flexibility and enable them to reach larger numbers
of students. Students can now experience industry-leading Avid
creative tools for free, and then step up to the full products with
affordable subscriptions. Educators and students can collaborate
and connect more effectively using cutting-edge cloud-based
solutions. Additionally, it is easier than ever for students to get
the industry recognized Avid certifications they need to succeed
after graduation.
About Avid
Through Avid Everywhere™, Avid delivers the industry's most
open, innovative and comprehensive media platform connecting
content creation with collaboration, asset protection, distribution
and consumption for the most listened to, most watched and most
loved media in the world—from the most prestigious and
award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®,
and Sibelius®. For more information about Avid solutions and
services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube,
LinkedIn, or subscribe to Avid Blogs.
© 2015 Avid Technology, Inc. All rights reserved. Product
features, specifications, system requirements and availability are
subject to change without notice. Avid, the Avid logo, Avid
Everywhere, iNEWS, Interplay, ISIS, Media Composer, Pro Tools, and
Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. The Interplay name is used with the permission of
the Interplay Entertainment Corp. which bears no responsibility for
Avid products. All other trademarks are the property of their
respective owners. All announcements of products and enhancements
are made on a when and if available basis.
CONTACT: PR Contact:
Avid
Lisa Kilborn
lisa.kilborn@avid.com
+1.617.285.2288
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