Avid Delivers Next-generation Newsroom Innovations that Accelerate Multiplatform Story Creation
February 15 2017 - 11:16AM
Avid® (Nasdaq:AVID) today announced the availability of innovations
for the next-generation newsroom. Powered by the Avid MediaCentral®
Platform, the industry’s most open, tightly integrated and
efficient platform for media, the next-generation newsroom is based
around a complete story-centric workflow that connects production
teams anywhere in the world via the cloud and takes their stories
beyond traditional media outlets. It includes multiple Avid
solutions and new feature enhancements—including several new panes
within MediaCentral | UX—for fast, efficient, modern newsroom
management and news production.
The story-centric workflow puts the story at the center of news
operations, and provides the best and most comprehensive tools and
workflow solutions to enable news teams to plan, gather, create,
collaborate, manage and deliver news to a wider range of viewers
across multiple platforms. This holistic approach allows for more
dynamic and organic storytelling and greater workflow agility--both
inside and outside the newsroom.
In addition to news teams, anyone who needs to plan and schedule
resources, gather information and distribute content around
specific topics or stories can benefit from the story-centric
workflow. It enables teams to quickly find and access the media and
information they need to tell multiple angles of a story and
increase viewer interest. Content can be pushed across a variety of
platforms as the story evolves, including on-air, online, and on
mobile devices. Audiences can get up-to-the-minute information and
contribute to live broadcasts through social media interaction. And
news teams can move away from traditional rundown-driven workflows,
accelerating their ability to react to changing information.
“Today’s media organizations are under intense pressure to
deliver stories to a broader range of outlets including social
media, boost ratings without necessarily increasing resources, more
easily incorporate social content, and engage a broader audience,”
said Alan Hoff, vice president, Market Solutions, Avid. “The new
story-centric workflow enables our preeminent customer community to
capitalize on these opportunities while improving efficiency across
workflows and resources, and future-proofing their investments with
flexible licensing and deployment options including cloud-enabled
workflows.”
The products that comprise the story-centric workflow include
MediaCentral®| UX, iNEWS®, Interplay® | Production, Media |
Distribute, Media Composer® | Cloud, Maestro™, and Social Media
Hub. MediaCentral | UX, the cloud-based web front end to
MediaCentral, is the hub and catalyst in the story-centric
workflow, so customers who already have iNEWS and/or Interplay |
Production systems can manage every facet of a news story from a
single user interface.
Several new capabilities within MediaCentral | UX facilitate the
story-centric workflow and integrate with other platform-connected
solutions like iNEWS and Interplay | Production. They include the
ability to create, and manage assignments and resources, and to
gather story-related content in a collaborative workspace. In
addition, new integrated panes for Maestro and Social Media Hub
provide seamlessly integrated graphics management and social media
interaction.
With the new MediaCentral | UX Assignments pane now available,
the story-centric workflow enables users to:
- Assign and manage stories with a virtual assignment desk. Users
can assign teams, resources, topics, and destinations to a story,
which can then be easily searched for, filtered, updated, and
managed throughout its evolution
- Build a story by gathering and associating graphics, video,
text, tweets, social media posts, and other potential
story-building content in the Elements area of the Assignments
pane
- Sync stories across newsrooms with richer metadata tagging in
MediaCentral | UX. Users can associate categories, topics, and tags
to a story to enable better content searching and management across
all accessible local and remote databases
- Aggregate Twitter and Facebook content and display social media
postings (from Social Media Hub) as on-air graphics (via
Maestro)
- Remotely access online and archived footage, scripts, and
information back at the station or anywhere on the network and
shoot, write, edit, and deliver stories from any location in the
world using MediaCentral | UX and Media Composer | Cloud
- Easily deliver a single story across multiple formats for
viewing on TV, in a web browser, on a mobile device, or through a
variety of social media platforms with direct integration between
MediaCentral | UX and Media | Distribute
- Broadcast up-to-the-minute graphics with the new Maestro pane
in MediaCentral | UX, which allows users to drag and drop clips and
images directly into Maestro templates to create and update
real-time graphics quickly for on-air versions of stories
The MediaCentral | UX Assignments pane is available at no
additional charge for customers who upgrade to MediaCentral | UX
version 2.9.
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection, distribution
and consumption. Avid’s preeminent customer community uses
Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened
to media in the world—from prestigious and award-winning feature
films, to popular television shows, news programs and
televised sporting events, and celebrated music recordings and live
concerts. With the most flexible deployment and pricing options,
Avid’s industry-leading solutions include Pro Tools®, Media
Composer®, Avid NEXIS™, Interplay®, ProSet™ and RealSet™, Maestro™,
PlayMaker™, and Sibelius®. For more information about Avid
solutions and services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn,
or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid Nexis, Artist, iNEWS, Interplay,
AirSpeed, MediaCentral, NewsCutter, Maestro, Media Composer, Pro
Tools, and Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. The Interplay name is used with the permission of
the Interplay Entertainment Corp. which bears no responsibility for
Avid products. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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