Avid Announces Maestro Family – Unifying Graphics Portfolio and Deepening Integration to MediaCentral
September 15 2017 - 5:33AM
IBC (Hall 7, Booth #J20) – Avid® (Nasdaq:AVID), a
leading global media technology provider for the creation,
distribution, and monetization of media assets for global media
organizations, enterprise users and individual creative
professionals, today unveiled a more unified and powerful graphics
product line-up that has deeper integration with Avid
MediaCentral®. The latest Maestro™ graphics family enables content
creators to work faster and more efficiently, and helps them to
distinguish their brand to set themselves apart from the
competition and build viewer loyalty.
At the core of the Maestro product line up is its tight
integration with the MediaCentral platform. Leveraging the
MediaCentral I Graphics Management module and MediaCentral |
Maestro News app, journalists, editors and operators now have the
ability to easily introduce top notch graphics to their stories
from within MediaCentral. This allows better storytelling, and
drives greater efficiency across the organization with faster
turnaround of enhanced content.
“We’re excited to unify all of the industry leading graphics
products and technology that came to us from the ORAD acquisition
under the single Maestro brand – which is synonymous with high-end
graphics excellence,” said Dana Ruzicka, Vice President and Chief
Product Officer, Avid. “Our mission is to create the most
integrated and powerful graphics toolset for Avid users. The new
Maestro product family delivers the best graphics solutions
available today to craft stunning 2D, 3D, and, virtual and
augmented reality graphics in real-time across all platforms.”
Debuting Maestro | SportsAvid is also launching
Maestro I Sports, the new all-in-one broadcast graphics and video
control system for live sports production. Maestro Sports combines
action-based, data-driven graphics, tracked-to-field graphics, and
video playout capabilities in a single, simple-to-operate
hardware/software solution that supports HD and UHD
resolutions.
Enhanced Studio Solutions PortfolioBroadcasters
can deliver compelling experiences across any platform with
enhanced versions of Maestro I Virtual Set, Maestro I AR, Maestro I
TD Control™ and Maestro I Interactive for in-studio enhancements of
news, entertainment, and sports broadcasts. Maestro | Virtual Set
now features the next-generation Xync camera tracking
solution. Xync provides the most accurate camera tracking
capabilities available and is easier than ever before to set up and
maintain.
Also under the Maestro umbrella of solutions is Maestro I
Branding and Maestro I Channel in a Box, offering real-time
delivery of video and graphics for master control. Maestro I
Designer is Avid’s powerful and intuitive tool for graphics
creation that delivers stunning graphics for use across the Maestro
portfolio of solutions for Sports, Studio, Master Control, and
MediaCentral.
To learn more about the new line of MediaCentral | Maestro
products, please visit:
http://www.avid.com/products/mediacentral/mediacentral-graphics-management.
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection,
distribution, and consumption. Avid’s preeminent customer community
uses Avid’s comprehensive tools and workflow solutions to create,
distribute and monetize the most watched, loved and listened to
media in the world—from prestigious and award-winning feature films
to popular television shows, news programs and televised sporting
events, and celebrated music recordings and live concerts. With the
most flexible deployment and pricing options, Avid’s
industry-leading solutions include Media Composer®, Pro Tools®,
Avid NEXIS®, MediaCentral®, Interplay®, iNEWS®, AirSpeed®,
Sibelius®, Avid VENUE™, Avid FastServe™, Maestro™, TD Control™, and
PlayMaker™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid NEXIS, Avid FastServe, AirSpeed, iNEWS,
Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid
VENUE, Sibelius, ProSet, and TD Control, are trademarks or
registered trademarks of Avid Technology, Inc. or its subsidiaries
in the United States and/or other countries. All other trademarks
are the property of their respective owners. Product features,
specifications, system requirements and availability are subject to
change without notice.
PR ContactAmy
Paladino amy.paladino@avid.com +1 (617) 733-5121
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