Avery Dennison Enables Omnichannel Success With RFID Technology at NRF 2017
January 16 2017 - 9:00AM
Business Wire
Exhibitor Insights panel to feature top
performance retailers and RFID experts
Avery Dennison Retail Branding and Information Solutions (RBIS)
(NYSE: AVY), a global leader in apparel and footwear branding,
labeling, and RFID solutions, will attend the 2017 National Retail
Federation’s (NRF) Annual Convention and EXPO. The company will
host an Exhibitor Insights discussion with performance brands
lululemon and adidas on how RFID is a key enabler in omnichannel
success and will showcase its latest innovations in RFID solutions,
Janela™ Smart Product Solutions, designer partnerships, and its
printer products series.
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Avery Dennison will present its latest
solutions at NRF's EXPO, allowing participants to journey through
the retail omnichannel experience. (Photo: Business Wire)
Through its RFID innovations, Avery Dennison is enabling the
connection between the physical and digital worlds, connecting
products with the internet of things to improve consumer
omnichannel experience.
“The entire shopping experience is strongly impacted by product
availability,” said Francisco Melo, vice president and general
manager, Global RFID, Avery Dennison. “As the physical and digital
worlds continue to merge, consumers expect a seamless experience
across all channels. RFID not only improves inventory accuracy and
visibility, it also enables item-level consumer engagement to
transform the retail experience and build a consistent engagement
platform both online and offline.”
Panel Discussion: RFID as Key Enabler of Omnichannel
Success
Avery Dennison will host the Exhibitor Insights panel discussion
on Tuesday, January 17, 2017, 4-4:45 p.m. ET in the Level 3 EXPO,
Room 3 at the Javits Convention Center. The panel, “RFID as a Key
Enabler of Omnichannel Success,” will focus on how RFID is
paramount to driving a successful omnichannel strategy and creating
seamless consumer experiences. Panelists will discuss topics
ranging from the impact of RFID on consumer experience to
successful RFID adoption across the performance market.
Francisco Melo, vice president and general manager,
Global RFID, Avery Dennison, will moderate the panel, joined by
retail leaders and RFID experts, including:
- Jonathan Aiken, director, IT,
Retail Store Technology Operations, lululemon
- Tobias Steinhoff, senior
director, Business Solutions, Global Sales, Direct to Channel and
Franchise, Adidas Group
- Dr. Bill Hardgrave, dean,
Harbert College of Business, Auburn University
“The foundation for successful omnichannel retail is inventory
accuracy, enabled by RFID,” said Dr. Bill Hardgrave, dean, Harbert
College of Business, Auburn University. “Without RFID, a typical
bricks-and-mortar retailer has about 60 percent SKU-level accuracy,
which is not acceptable in today’s retail environment. To provide a
superior customer experience, a retailer must know what they have
and where they have it. Otherwise, customers will easily find
another retailer who can meet their needs.”
EXPO Booth
Avery Dennison will present its latest solutions at NRF’s EXPO,
allowing participants to journey through the retail omnichannel
experience, interact with live demonstrations, and explore the
company’s integrated global solutions and products. The booth will
feature:
- Integrated Solutions for Multiple
Industries
- Avery Dennison to display several of
its latest integrated solutions and innovations for the retail,
apparel, cosmetics, accessories, footwear, and food industries,
including: RFID driven omnichannel innovations; in-store price
management solutions; and markdown, reticketing, and backroom
pricing applications. The latest innovations in RFID inlays
demonstrate how the company’s products meet the demands of the
retail industry, combining high-density, close-proximity
performance with long read-range.
- Rochambeau Interactive Smart Jacket,
Featuring Janela™ Smart Product Solution
- Avery Dennison to feature the smart
digital jacket via its collaboration with New-York based
Rochambeau, a 2016 CFDA/Vogue Fashion Fund finalist. Powered by
Avery Dennison’s Janela™ Smart Products Solution and EVRYTHNG’s
intelligent IoT cloud, the ‘BRIGHT BMBR’ connected jackets feature
interactive and fast response codes and NFC, giving consumers
access to exclusive, personalized experiences in dining, art,
retail and fashion. View the ‘BRIGHT BMBR’ smart product experience
here: http://brightbmbr.nyc.
- Real-Time Inventory Visibility with
Intel’s Responsive Retail Sensor (RRS)
- Avery Dennison will create a unique
RFID-enabled omnichannel retail experience at NRF, showcasing
real-time inventory visibility with Intel's Responsive Retail
Sensor (RRS). Attendees will take part in a live demonstration to
explore how Intel and Avery Dennison collaborate to help retailers
improve in-store inventory and omni-channel execution.
- Interactive In-Store Experiences
with RFID-Embedded Accessories
- Avery Dennison will feature its
collaboration with Sarah Angold, jewelry designer and Vogue
Italia’s “Vogue Talents” award-winner. Angold’s custom-made
accessory pieces, embedded with Avery Dennison’s RFID technology,
trigger unique interactive mirror experiences in collaboration with
Oak Labs. Attendees will participate in an RFID-enhanced retail
experience as the mirror displays item-level product information
and styling recommendations, among other interactive features.
Learn more here: http://bit.ly/2f6inAV.
- Innovative Printer Solutions
- Avery Dennison will showcase the latest
advancement in its Monarch® Freshmarx® series for improved food
labeling precision and accuracy, and the Monarch 9419 hybrid
printer, which enables applications such as pricing,
shelf-labeling, reticketing, and omnichannel order fulfillment. The
Pathfinder® handheld “scan, print and apply” solutions for in-store
and backroom price marking needs will also be presented, in
addition to the ADTP1™ barcode printer and RFID encoder for
production of carton and pallet labeling, item-level tracking, and
apparel hang tag printing.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and
packaging materials and solutions. The company’s applications and
technologies are an integral part of products used in every major
market and industry. With operations in more than 50 countries and
more than 25,000 employees worldwide, Avery Dennison serves
customers with insights and innovations that help make brands more
inspiring and the world more intelligent. Headquartered in
Glendale, California, the company reported sales of $6 billion in
2015. Learn more at www.averydennison.com.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear
industry solutions, is a $1.5 billion division of Avery Dennison
(NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and
sustainable solutions that elevate brands and accelerate
performance throughout the global retail supply chain. We elevate
brands through graphic tickets, tags and labels, embellishments and
packaging solutions that enhance consumer appeal. We accelerate
performance through RFID enabled inventory and loss prevention
solutions, price management, global compliance, and brand security
solutions. Based in Westborough, Massachusetts, Avery Dennison RBIS
responsibly serves the global marketplace with operations in 50
countries, across six continents. For more information, visit
www.averydennison.com/RBIS.
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version on businesswire.com: http://www.businesswire.com/news/home/20170116005099/en/
Avery Dennison RBISLeah Johnson,
774-262-2373leah.johnson@averydennison.com
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