AvalonBay Communities Ranked #1 Multifamily Public REIT for Online Reputation
March 08 2017 - 4:15PM
Business Wire
Online Reviews are an Important Component of
AvalonBay’s Strategy of Listening and Responding to Customer
Feedback
AvalonBay Communities, Inc. (NYSE: AVB) – a trusted name in
multifamily housing, was recognized for its superior reputation
with customers, ranking No. 1 among public multifamily REITs for
the second consecutive year based on J. Turner Research’s recently
published Online Reputation Assessment™ Power Rankings for
2016.
“Every day our nearly 3,000 associates strive to deliver
distinctive living experiences for the more than 140,000 residents
who call an AvalonBay community home,” said Sean Breslin, Chief
Operating Officer. “The feedback provided on ratings and review
sites reflects how our residents feel about their homes and our
service.”
AvalonBay received an Online Reputation Assessment™, ORA™, score
of 79 compared to a national average for multifamily rental
communities of 57.5 in 2016. The ORATM Power Rankings rank
apartment communities and management companies across the country
based on an aggregate compilation of a property's ratings across
all review sites. Each month, J Turner Research monitors the
online ratings of more than 63,000 properties nationwide.
In addition to the ORA Power Rankings, AvalonBay, like many
leading brands in other categories, uses the Net Promoter Score
(NPS) as another key measure of what residents think and how they
feel about their experience. Every week, a sample of residents are
surveyed and provide feedback which is used to continue to improve
the resident experience. The Company also conducts regular online
discussion forums with residents to solicit even more in-depth
comments on what they like and what they think can be better. “The
feedback we get from rating and review sites, social media and our
own surveys is invaluable. It’s a vital part of our culture and how
we continue to get better.” said Kurt Conway, AvalonBay’s Senior
Vice President of Brand Strategy.
About AvalonBay Communities, Inc.
AvalonBay is an equity REIT in the business of developing,
redeveloping, acquiring and managing apartment communities in the
leading metropolitan areas in New England, the New York/New Jersey
Metro area, the Mid-Atlantic, the Pacific Northwest, and the
Northern and Southern California regions of the United States. As
of December 31, 2016, the Company owned or held a direct or
indirect ownership interest in 285 apartment communities containing
83,667 apartment homes in 10 states and the District of Columbia,
of which 27 communities were under development and four communities
were under redevelopment. More information may be found on the
Company’s website at www.avalonbay.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170308006273/en/
AvalonBay Communities, Inc.Kurt ConwaySenior Vice PresidentBrand
Strategy & Marketing703-317-4611
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