Audioboom Group PLC Expansion into Africa (5993B)
January 08 2015 - 2:00AM
UK Regulatory
TIDMBOOM
RNS Number : 5993B
Audioboom Group PLC
08 January 2015
8 January 2015
Audioboom Group plc
("Audioboom")
Expansion into Africa
Audioboom (AIM: BOOM), the digital social media platform,
announces that it has signed an agreement with an African mobile
content aggregator: Cloud Africa, to deliver its
Software-as-a-Service ('SaaS') platform functionality, audio
content and digital audio advertising to around 100 million mobile
subscribers across the continent.
The partnership with Cloud Africa will see the AudioBoom app
either pre-loaded onto new handsets, or offered to current mobile
contract users as a branded service on the portals of the region's
major mobile network operators such as MTN, Airtel and
Etisalat.
The telecom companies concerned will support the launch of these
services with above-the-line marketing campaigns promoting the
AudioBoom service as it rolls out through each country.
The African market has shown tremendous growth in the past few
years. Mobile device sales have risen from 11 million in 2001 to
735 million devices in 2014. Mobile is the primary way Africans
access the internet.
Revenues will be generated from this pan-continental partnership
via a mixture of shared earnings from data packages purchased by
mobile subscribers to use the service and various advertising and
branding opportunities.
Rob Proctor, CEO of Audioboom said: "Our SaaS platform continues
to attract interest around the world from mobile service providers,
content partners and consumers alike. We are delighted to bring the
Audioboom experience and content to African mobile users.
"The potential in this market is clear to see and working with a
premium partner like Cloud Africa, who already have several
significant partnerships and a presence throughout the continent,
makes it more of an even more attractive proposition."
Rajesh Parmar, CEO of Cloud Africa said: "Audio is an area which
could have a significant impact on large markets where bandwidth to
deliver mobile video has traditionally been a challenge.
"We believe Audioboom presents a very powerful proposition that
will enable local brands and businesses to effectively engage and
monetise the mobile channel through the power of premium audio
content and strong call-to-action advertising."
Enquiries:
Audioboom Group www.audioboomplc.com
plc
Rob Proctor, CEO Tel: 020 7403 6688
Arden Partners Tel: 020 7614 5929
plc
Chris
Hardie/Ciaran
Walsh, Corporate
Finance
Walbrook PR Tel: 020 7933 8780 or
audioboom@walbrookpr.
com
Sam Allen Mob: 07884 664 686
Paul McManus Mob: 07980 541 893
About Audioboom (www.audioboom.com)
Audioboom Group plc is a SaaS based digital social media audio
platform enabling the creation, broadcast and consumption of audio
across multiple global media outlets. Audioboom works with some of
the biggest names in broadcasting across sport, entertainment and
current affairs to bring their content to millions of listeners
worldwide via Facebook, Twitter and other media platforms.
The technology allows partners to embed playlists onto their
sites and apps, use our mobile apps and functionality as listen
again players and re-syndicate their content around the web.
Audioboom also allows the monetisation of audio via the dynamic
insertion of pre and post roll advertising into content as a user
is listening, allowing contemporary advertising selection,
depending on content genre and geographic location of the user.
Audioboom has over 2,000 content partners, including the BBC,
Telegraph, Guardian, CBS, Sky Sports, Premier League, Southern
Cross Austereo, Reuters, CNBC, Universal andFox.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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