Next-generation content platform that allows anyone to publish on the web names VP of Community
DENVER and NEW YORK, March 11 /PRNewswire/ -- Associated Content (http://www.associatedcontent.com/), has named Lisa Harman Gooder as their VP of Community. Associated Content is a next-generation platform that allows anyone to publish any type of content on any subject and pays them based on a proprietary system that calculates the projected value of their content. Based out of the company's New York office, Gooder will recruit new users and work with the existing base of members to develop programs to motivate, benefit and further cultivate the active community of people who publish content through the website. Prior to joining Associated Content, Gooder worked for 10 years at The Knot Inc. (NASDAQ:KNOT) (http://www.theknot.com/), a leading lifestage media company where she worked to grow the membership to over 1 million active members.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080311/LATU065) "Associated Content is redefining both online publishing and participatory media. Not only are they the first company to be able to determine the value of a piece of content, they are also committed to providing anyone with the best place to find the value of and distribute their content on the web," said Gooder. "I am excited to be working both with the management team and with such an active and talented community of content creators, especially at a time when there is a rapidly expanding demand for more diverse content online and people are increasingly interested in sharing their knowledge and experiences." As VP of Community, Gooder will be responsible for Associated Content's community of content creators. In this new role, she will work to increase the activation and engagement of the existing community, as well as to grow the overall base of content producers. Gooder will develop programs to provide the community with increased incentives to publish through Associated Content including greater control, wider distribution and simpler interface. Gooder will also work to guide brand development and manage PR efforts. While at The Knot, Gooder was the Director of Member Services and built the company's active online community. She was in charge of the launch and development of the site's interactive tools, community message boards, blogs, member's personal web pages, email marketing, newsletters and user feedback. She was also responsible for driving member conversion across all of The Knot brands and maximizing member engagement on the sites.
"Our business is about growing the largest community of the most engaged content producers possible. Lisa brings unique experience creating and nurturing those communities. We see her joining our company as a huge addition to our effort in this critical pursuit," said Geoff Reiss, CEO of Associated Content. "In her various positions at The Knot, she has shown the leadership and management skills that it takes to help lead a growing Web 2.0 media company." Gooder is a graduate of Brown University where she received a B.A. in English and Visual Art.
About Associated Content Associated Content is a platform that enables everyone to publish their content in any format on any topic and then distributes that content to engaged audiences through its website and content partners. Those who contribute to Associated Content's ad-supported collection of original text, video, audio and images gain exposure and earn payment for their participation.
Media Contact:
Maria Soriano
Public Relations
Associated Content,
Phone: (646)619-2274 ext 305
http://www.newscom.com/cgi-bin/prnh/20080311/LATU065 http://photoarchive.ap.org/ DATASOURCE: Associated Content CONTACT: Maria Soriano, Public Relations for Associated Content, +1-646-619-2274 ext 305, Web site: http://www.associatedcontent.com/ http://www.theknot.com/
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