Arrow Electronics Announces Verical.com Redesign
July 08 2015 - 9:45AM
Business Wire
Additional Updates Planned as Arrow Expands
Its E-Commerce Footprint
Arrow Electronics, Inc. (NYSE:ARW) today announced the redesign
of Verical.com, the company’s online electronics components
superstore. The redesigned Verical.com features a new homepage with
an easy-access parts search, mobile compatibility, multilingual
accessibility and more prominent information about the
manufacturers selling warrantied, traceable parts through the
site.
“At Arrow, we work in the world of five years out to help our
customers and partners innovate and stay ahead of the curve,” said
Matt Anderson, Arrow’s chief digital officer. “We also apply this
forward-thinking to our global business, which is why Arrow is
making strategic e-commerce and digital investments.”
Arrow’s digital team redesigned the Verical.com homepage in May
to provide users with faster access to the site’s comprehensive
parts-search tool, where they can search by manufacturer, part
number or category. Since that time, the conversion rate for users
accessing Verical.com through the homepage has climbed 30
percent.
Arrow’s digital team redesigned Verical.com using HTML 5, making
the site fully functional and viewable on any mobile device. As a
result, Verical.com traffic from mobile devices is now up almost 70
percent.
The redesigned Verical.com also features a simplified Chinese
language option. Arrow plans to roll out additional language
translations over the coming months.
Finally, the Verical.com homepage now provides visitors with
additional context and information about the site—including its
association with Arrow. The homepage also prominently features the
manufacturers and franchised distributors who publish their unsold
parts at competitive prices on Verical.com.
Acquired by Arrow Electronics in 2010, Verical.com boasts the
world’s largest inventory of in-stock, warrantied and traceable
components—over 450 of the world’s leading manufacturers and their
franchised distributers publish their unsold, warrantied
inventories at competitive prices on Verical.com. Listings are
refreshed as often as every 10 minutes; components can be purchased
in real-time and shipped almost immediately. Existing Arrow
customers can easily use their payment terms, credit lines and
pre-payment discounts on Verical.com.
About Arrow Electronics
Arrow Electronics (www.arrow.com) is a global provider of
products, services and solutions to industrial and commercial users
of electronic components and enterprise computing solutions. Arrow
serves as a supply channel partner for more than 100,000 original
equipment manufacturers, contract manufacturers and commercial
customers through a global network of more than 460 locations in 56
countries.
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version on businesswire.com: http://www.businesswire.com/news/home/20150708005814/en/
Arrow ElectronicsMeghan Macdonald,
303-824-4589mmacdonald@arrow.com
Arrow Electronics (NYSE:ARW)
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