Arctic Cat Announces Strategic Marketing and Sales Hires for Growth
April 13 2015 - 4:15PM
Business Wire
Greg Williamson joins as chief marketing
officer;Brit Reich hired as VP of North America
sales;Mike Webster promoted to director of North America
sales
Arctic Cat Inc. (NASDAQ: ACAT) today announced two strategic
hires into newly created roles and a promotion, as the company
builds its sales and marketing capabilities for the future under
new president and CEO, Chris Metz. Effective immediately, Greg
Williamson joins Arctic Cat as its first-ever chief marketing
officer, while Brit Reich joins as vice president of North America
sales. Mike Webster has been promoted to director of North America
sales.
Greg Williamson, Arctic Cat, chief
marketing officer (Photo: Arctic Cat)
The roles of chief marketing officer and vice president of North
America sales have been created at a time when Arctic Cat is
positioning itself for future growth and an increased focus on
customer engagement to drive sales.
“Greg joining Arctic Cat at this pivotal point elevates the
importance of marketing for the organization,” stated Metz. “I have
witnessed firsthand Greg’s strategic vision, mastery of the
contemporary marketing toolbox, and leadership qualities necessary
to oversee and cultivate the Arctic Cat brand.”
In his new role as chief marketing officer, Williamson is
responsible for positioning the Arctic Cat brand to generate future
growth and develop a world-class, customer-focused organization
that aligns the company around brand and marketing strategies, and
promotes consumer awareness and engagement. In his former role as
chief marketing officer at Spectrum Brands, Home Improvement, he
led the product, channel and brand strategies for several
industry-leading hardware brands, including Kwikset, Baldwin,
Weiser, and National Hardware. Williamson holds a B.A. from
Louisiana State University and an M.B.A. from the University of
Texas.
Reich is responsible for developing and implementing sales and
dealer strategies to increase market share, and focus on
geography-centric initiatives, in his role as vice president of
North America sales. These initiatives include increasing product
and brand recognition in local markets where Arctic Cat believes it
is underrepresented. Reich was formerly the executive vice
president of sales at American Recreation Products, where he was
responsible for global sales of outdoor equipment and apparel,
including Kelty, Sierra Designs, Slumberjack and Wenzel brands,
creating and executing go-to-market strategies. Reich holds a B.A.
from San Diego State University. “Brit is an experienced senior
sales leader, sharp business person and skilled collaborative
problem solver. Arctic Cat will benefit greatly from his
leadership, insight and work ethic,” said Metz.
Also as part of Arctic Cat’s strategic sales and marketing
moves, Webster, who was formerly Arctic Cat’s Eastern region sales
manager, was promoted to director of North America sales. Webster
has a strong track record of identifying market growth
opportunities and delivering outstanding results. In his new role,
Webster will oversee Arctic Cat’s entire field sales force in the
United States and Canada. Metz commented, “Mike is a seasoned and
respected sales veteran who has extensive power sports industry
experience and a history of success in sales, dealer and market
development.”
About Arctic CatThe Arctic Cat brand is among the most
widely recognized and respected in the recreational vehicle
industry. The company designs, engineers, manufactures and markets
all-terrain vehicles (ATVs), side-by-sides and snowmobiles, in
addition to related parts, garments and accessories under the
Arctic Cat® and Motorfist® brand names. Arctic Cat Inc.’s world
headquarters is located in Minneapolis, Minnesota. Its common stock
is traded on the NASDAQ Global Select Market under the ticker
symbol “ACAT.” More information about Arctic Cat and its products
is available at www.arcticcat.com.
Forward-Looking StatementsThe Private Securities
Litigation Reform Act of 1995 provides a safe harbor for certain
forward-looking statements. The Company’s Annual Report, as well as
the Report on Form 10-K, its Quarterly Reports on Form 10-Q and
other filings with the Securities and Exchange Commission, the
Company’s press releases and oral statements made with the approval
of an authorized executive officer contain forward-looking
statements that reflect the Company’s current views with respect to
future events and financial performance. These forward-looking
statements are subject to certain risks and uncertainties that
could cause actual results to differ materially from historical
results or those anticipated. The words “aim,” “believe,” “expect,”
“anticipate,” “intend,” “estimate” and other expressions that
indicate future events and trends identify forward-looking
statements including statements related to our business strategy
and growth prospects and the anticipated contributions of Messrs.
Williamson, Reich and Webster. Actual future results and trends may
differ materially from historical results or those anticipated
depending on a variety of factors, including, but not limited to:
unexpected expenses and delays relating to our strategic plans; and
those set forth in the Company’s Annual Report on Form 10-K for the
year ended March 31, 2014, under heading “Item 1A. Risk Factors.”
The Company does not undertake any obligation to publicly update or
revise any forward-looking statement, whether as a result of new
information, future events or otherwise.
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Arctic Cat Inc.Chris Eperjesy, 763-354-1791Chief Financial
OfficerorPadillaCRTShawn Brumbaugh,
612-455-1754shawn.brumbaugh@padillacrt.com
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