Arca Continental Leverages Citrix Solutions to Drive Growth and Expand Customer Base
May 25 2016 - 2:19PM
Business Wire
2016 Citrix Synergy Customer Innovation Award
Acknowledges Achievement
In many Latin American countries, small “mom-and-pop” grocery
stores, or “tienditas,” make up the hub of the neighborhood,
providing not only snacks and drinks, but a place to pay a bill,
buy a phone, send a money transfer and more. They are essential to
the livelihood of many rural communities. For Arca Continental
(AC), one of the largest beverage and snack manufacturing companies
in Latin America, much of their recent growth has come from
expanding their customer base into new markets through strategic
mergers and acquisitions. More than sixty percent of their
customers are tienditas and much of the business mission centers on
empowering these small business owners to succeed. At the same
time, AC sells to large corporations and operates over 400
dispersed distribution centers, with over one million transactions
daily and four million boxes of product delivered daily.
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Drivers from Arca Continental out on
deliveries, serving the many neighborhood stores that represent an
important part of their business success. (Photo: Business
Wire)
Citrix technology makes it possible for the processes and
systems across this wide variety of companies to operate
consistently and securely 24 hours a day, seven days a week so that
customers of all sizes receive efficient and consistent service. In
recognition of the success of the work it has done, Citrix has
named Arca Continental as the winner of the 2016 Innovation Award.
This award recognizes visionary partners who are using Citrix
solutions to securely deliver apps and data while achieving
business and organizational success, market share growth and
competitive momentum that goes beyond the industry norm.
Quote
Tim Minahan, Senior Vice President and Chief Marketing
Officer, Citrix
“Congratulations to Arca Continental for winning this year’s
Citrix Innovation award for excellence in IT leadership and digital
business transformation. By empowering its workforce to securely
access the data and apps they need to be productive anywhere from
any device, the organization has dramatically simplified IT to
deliver an exceptional end user experience. We’re inspired by Arca
Continental’s use of Citrix solutions to quickly achieve new levels
of employee productivity and efficiency, along with the business
agility to scale with future growth and adapt to changing economic
conditions.”
Related Links
- Citrix Customer Stories
- Customer Innovation Award Program
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