Aniboom (aniboom.com), the premier
independent animation network, has broadened the reach of its content to
more than 200 million potential mobile users worldwide through several
key partnerships with top mobile entertainment distributors across the
globe. Aniboom content is now available through MobiTV’s
service in the U.S., Canada and Latin America, through Thumbplay in the
United States, and through Buongiorno SpA, Cellfish, Jamster, and Player
X in Europe. Aniboom has simultaneously launched a call to action for
creators to develop animated content for the mobile platform at
Aniboom.com alongside an online program to enable them to achieve a
higher success rate selling their creations. The combination of Aniboom’s
new mobile partnerships and mobile content initiative for creators
underscores the company’s ability to mobilize
independent talent around the world and provide this creator community
with major new business opportunities.
Aniboom’s new mobile partners rank as the best
of the best among mobile entertainment content distributors, with each
providing unique offerings to its audience to access Aniboom animations
and cartoons alongside other major content brands. MobiTV, which
offers subscribers almost 50 cable and broadcast channels, plans to
leverage Aniboom’s deep offering to launch a
new animation channel. Thumbplay, the #1 mobile entertainment
destination in the U.S.1, will be offering
Aniboom content via download over the air to more than 2,000 supported
handsets across all major U.S. wireless carriers. Buongiorno, the
world’s leader in digital entertainment, will
enable distribution of Aniboom-branded animated content through its
unparalleled reach by direct relationship with more than 100 carriers
worldwide and through the blinkogold.com digital store. Cellfish
France, a major European provider of mobile content and services
(leader in France), offers Aniboom content for download via its
direct-to-consumer brand KKO-Mobile and via operators and constructors
portals. Jamster (also known as Jamba in some countries), the
world’s leading provider of mobile
entertainment, has selected Aniboom content packages for download via
its direct to consumer portals that reach one billion consumers around
the globe. Player X, an award-winning mobile media company, is
streaming Aniboom targeted content packages into its mobile TV channels
geekTV and Zapper TV.
To meet the needs of this huge mobile network, Aniboom is simultaneously
launching an effort to reach out to the creator community and enable
them to succeed with their development of mobile content. On the
community site, Aniboom.com, the company now arms creators with
necessary guidelines to develop and monetize animated mobile content.
Through these guidelines for successful mobile creation, Aniboom is
providing creators with direct market feedback coming from both mobile
carrier customers and end users ranking Aniboom content on the company’s
Internet and mobile channels. This new section of the Aniboom site also
features pieces of original music creators can use to score their mobile
animations.
“The combination of our new mobile
distribution partnerships and our new mobile initiative for creators
demonstrates Aniboom’s unique ability to help
the fastest emerging, most widespread content platforms meet their needs
for quality entertaining animations and cartoons via reaching out to the
independent creator community and supporting it with market guidance,”
said Uri Shinar, founder and president of Aniboom. “We
are pleased to count the mobile industry’s
leading companies as our partners and look forward to offering their
users a cutting-edge animation experience.”
Aniboom aims to meet the exploding demand for state-of-the-art animation
in primetime television and feature films, digital gaming, web and
mobile broadband platforms at an unprecedented cost-efficiency by
creating a new production and distribution pipeline. This pipeline
identifies and mobilizes the thousands of professional independent
animators all over the world with the talent, the passion, and the same
toolsets utilized by the large animation studios –
but no meaningful access to the markets that need them. Aniboom’s
Creators Studio allows animators of all levels to pitch, produce and
monetize high-quality original animated content spanning a variety of
genres for worldwide channels of distribution, all year round. Animators
are able to earn money based on the popularity of their creation within
the Aniboom distribution network, including Aniboom.com and branded
areas on partners’ distribution platforms.
About MobiTV
MobiTV (http://www.mobitv.com), the
market maker and leader in the delivery of mobile content and services,
develops and offers technology solutions that power an end-to-end
managed network for content ingestion, encoding and optimized delivery
over mobile and broadband networks. MobiTV’s
platform technology delivers live television, premium and primetime
programming, video-on-demand, satellite and digital music services from
top broadcast and cable television networks and major music labels
through its carrier and operator partners to more than three million
subscribers worldwide. Founded in 1999, MobiTV is a privately held
company with headquarters in Emeryville, California.
About Thumbplay
Thumbplay, Inc. is defining the mobile entertainment experience for U.S.
consumers. As the largest and fastest growing mobile entertainment
content destination, Thumbplay gives consumers access to the broadest
and deepest catalog in the industry, spanning audio, video and gaming
content from the leading music labels and artists, game publishers and
media companies. Its innovative delivery and marketing platform makes it
easy for users to discover, manage, store and share mobile content
online and on their wireless devices.
Headquartered in New York City, Thumbplay was founded in September 2004
by Are Traasdahl and Evan Schwartz. It is backed by Bain Capital
Ventures, SoftBank Capital, i-Hatch Ventures, Redwood Partners, New
Enterprise Associates, Meritech, Brookside Capital Partners and Cross
Creek Capital. More information can be found at www.thumbplay.com.
About Buongiorno Group
Buongiorno (Italy, MTA STAR: BNG) is a multinational leader in digital
entertainment. With the acquisition of its competitor iTouch in 2007,
Buongiorno has become the world’s #1 in
mobile content: music, video, games, social networking, mobile and
interactive TV. The Company counts on an unparalleled international
presence with 38 offices and business in 53 countries in 5 continents,
direct connections with +100 telcos and access to over 2 billion mobile
customers. Buongiorno is market leader in Europe and is one of the top 3
players in 8 of the world’s most important
geographies. Buongiorno is present in Russia and Pacific Asia (India,
China, Indonesia, Vietnam and Philippines) through the Joint Venture
with the Japanese group Mitsui & Co., Ltd. The Company operates with two
business lines: mobile value-added services (Consumer Services) ―
distributed through the global brand BLINKO as well as through
partnerships with leading telcos and media groups ―
and digital marketing services also referred to as sponsored content
(Marketing Services). Additional information about Buongiorno S.p.A. is
available on the website www.buongiorno.com.
About Cellfish Media
Cellfish Media creates and publishes original brands, such as Barrio
Mobile, BlingGames and the widely acclaimed BlingTones, the world’s
first wireless record label. It also distributes third-party content for
mobile phones, including ringtones, wallpapers, videos, animations,
games and applications, partnering with today’s
biggest names in entertainment. Cellfish Media benefits from
best-of-breed, proprietary platforms to deliver content to more than 350
million consumers through its direct-to-consumer channels, as well as
through partnerships with major wireless carriers, media companies and
brands. The company’s operations are
headquartered in New York City, with offices in France and Germany,
bringing together a team of 320 skilled professionals focused on
enriching the mobile consumer experience. Cellfish Media is partially
owned by Lagardère SCA, one of the largest
media groups in the world; by Humagade Group Inc., a partner of
Desjardins Venture Capital; Solidarity Fund QFL; and the Telecom Media
Fund, formed by Trio Capital and Caisse de dépôt
du Québec. Learn more by visiting www.cellfishmedia.com.
About Jamster
Jamster (Web and WAP: www.jamster.com)
is the world’s leading provider of
mobile entertainment with the ability to reach one billion consumers
around the globe in 35 countries and 25 languages across five
continents. Jamster supports more than 2,800 handsets and provides
billing connectivity to more than 125 operators worldwide. Jamster
offers mobile products available directly via mobile phones including
branded popular content from more than 800 content providers around the
world such as famous Fox content like The Simpsons, high quality music
from top music labels, mobile games from renowned game developers, and
original content made exclusively for mobile phones. Jamster is a joint
venture between News Corporation (NYSE:NWS) (NYSE:NWS.A) and VeriSign,
Inc. (NASDAQ:VRSN) and headquartered in Beverly Hills, Calif., and
Berlin, Germany.
About Player X
Player X is a mobile media company that specialises in games, video and
TV. The company develops, publishes and distributes mobile entertainment
content through its global distribution network of over 140
channels across operators, portals and handset manufacturers and
reaches a potential audience of more than two billion people.
About Aniboom
Aniboom (www.aniboom.com) is a
premier multi-platform animation network that teams up with untapped
talent around the world, to create, produce and distribute compelling
high quality animation brands at unusual speed and cost efficiencies to
web, mobile, gaming and TV media industries worldwide.
At Aniboom.com, the company has brought together a vibrant community of
world class animators and animation enthusiasts to create, watch and
share a growing library of original independent cartoons and animations
that cross multiple genres and interests. Users can easily create and
showcase their work using the site’s dynamic
features including a robust DIY tool set called Animachines. Throughout
the year Aniboom also engages its community with a variety of creative
contests offering prizes of up to $50,000 each. The company is based in
Israel with its U.S. headquarters in San Francisco.
1 Source: Nielsen Mobile’s
“Mobile Content Storefront Revenue”
Report, Q3 and Q4 2007 (based on non-carrier revenue generation at the
top 4 U.S. carriers)
|