DALLAS, Dec. 17, 2014 /PRNewswire/ -- Epsilon, an
Alliance Data (NYSE: ADS) company and the global leader in creating
connections between people and brands, today announced that
Andy Frawley has been named Chief
Executive Officer of Epsilon.
Andy, who joined the company in 2009 and most recently served as
President of Epsilon, has been instrumental in the business's
growth and success. He will be responsible for all sales, account
management and delivery across Epsilon. He will continue to report
to Bryan Kennedy and will remain
based in Wakefield, MA.
According to Kennedy, "The appointment of Andy as CEO is a
natural step in our evolution and will continue to position Epsilon
and our clients for success. He brings tremendous expertise and
strong relationships across our organization as well as Epsilon's
vast client base and the broader marketing industry."
On the heels of Epsilon's acquisition of Conversant,
Bryan Kennedy, previously Chief
Executive Officer of Epsilon, will lead the combined Epsilon and
Conversant entity. Together, Epsilon and Conversant will deliver
cross-device, online+offline, data-enabled, technology-driven
marketing solutions that serve the global 1000 CMO. Kennedy's
primary focus will be working closely with John Giuliani, Conversant's Chief Executive
Officer, along with Andy Frawley and
the Conversant and Epsilon leadership teams to integrate the
businesses and uncover opportunities for brands to create deeper
connections with their customers across the data-driven, digital
ecosystem.
"Over the last several years we have been working diligently to
build a balanced portfolio of integrated services that together
enable our clients to better identify, understand and engage their
customers across channels in a way that bonds people to brands,
creates compelling customer experiences and drives measurable
business outcomes. We've built on our rich heritage of data
management, email, database, loyalty, strategy and analytics with
meaningful scale in agency offerings, which have brought extensive
creative, digital user experience and multichannel communications
capabilities. Now with Conversant, clients have access to pure
digital capabilities that will enrich our ability to engage their
customers in vital digital channels including display, mobile and
video," added Frawley.
About Epsilon
Epsilon is the global leader in creating
connections between people and brands. An all-encompassing global
marketing company, we harness the power of rich data,
groundbreaking technologies, engaging creative and transformative
ideas to get the results our clients require. Recognized by Ad Age
as the #1 World CRM/Direct Marketing Network and #1 U.S. Agency
from All Disciplines, Epsilon employs over 6,000 associates in more
than 70 offices worldwide. Epsilon is an Alliance Data company. For
more information, visit www.epsilon.com, follow us on Twitter
@EpsilonMktg or call 1.800.309.0505.
Media Contact:
Jessica
Nable
Epsilon
917-270-3293
jessica.nable@epsilon.com
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SOURCE Epsilon