LOUISVILLE, Ky., Nov. 1, 2017 /PRNewswire/ -- KFC Corporation
today announced it has named Andrea
Zahumensky Chief Marketing Officer of KFC U.S., effective
December 4. She will lead marketing,
advertising, media and consumer insights, as well as the brand's
digital initiatives, and will be responsible for developing and
executing innovative marketing strategies to continue to build upon
KFC's brand turnaround in the U.S.
Zahumensky has a 20-year career with Procter & Gamble. Most
recently, she has been the Brand Director for Procter &
Gamble's Baby Care business in
North America. She led a
transformation of the way Pampers connects with millennial moms in
the changing media landscape, resulting in record brand
fundamentals and expanded market share leadership in diapers.
Previously, she was a key leader in P&G's Oral Care division
during the Oral-B acquisition, spearheading a turnaround on the
Crest brand that significantly expanded market share advantage year
over year. She was also instrumental in creating the 3D White and
Pro-Health portfolios and leading geographic expansion into more
than 30 new countries.
"Andrea is a highly regarded marketing professional with a
20-year track record of success building multi-billion dollar
brands globally," said Kevin
Hochman, President and Chief Concept Officer of KFC
U.S. "With her transformative approach to marketing and
ability to build and inspire teams, I'm confident she is the right
leader to continue to drive KFC's marketing efforts to the next
level."
Zahumensky assumes responsibilities that had been handled by
Kevin Hochman, who was promoted to
President and Chief Concept Officer of KFC U.S. in
March 2017.
"I connect deeply with the origin story of KFC and have been an
interested follower of the brand turnaround for the past three
years. I couldn't pass up the incredible opportunity to join the
brand," said Andrea Zahumensky. "It
was a tremendous honor to be part of the P&G team for the last
two decades, but this is an exciting time in KFC's journey, and I
look forward to working with the KFC team and franchise community
to make this iconic brand even stronger."
About KFC
KFC Corporation, based in Louisville, Ky., is the world's
most popular chicken restaurant chain. KFC specializes in Original
Recipe®, Extra Crispy, Kentucky Grilled
Chicken® and Extra Crispy Tenders, Hot
Wings®, Go Cups®, KFC Famous
Bowls®, Pot Pies, freshly hand prepared chicken
sandwiches, biscuits and homestyle side items. There are nearly
21,000 KFC outlets in almost 130 countries and territories around
the world. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky. (NYSE: YUM). For more
information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
View original content with
multimedia:http://www.prnewswire.com/news-releases/andrea-zahumensky-named-chief-marketing-officer-of-kentucky-fried-chicken-us-300547326.html
SOURCE KFC Corporation