PLANO, Texas, Sept. 20, 2016 /PRNewswire/
-- Epsilon®, an Alliance Data (NYSE: ADS) company,
today announced that it has signed a new multi-year agreement with
Amica Mutual Insurance Company, a national writer of auto, home,
marine and umbrella insurance. Epsilon will oversee email marketing
strategy and execution, with a focus on engaging customers and
driving customer acquisition and retention.
Founded in 1907 and based in Lincoln,
R.I., Amica is the oldest mutual insurer of automobiles in
the United States and a top 25
provider in automobile and home insurance products. Privately
owned, Amica employs more than 3,400 people in 44 offices across
the United States.
Under the terms of the agreement, Epsilon will oversee all
aspects of Amica's permission-based email marketing, including
creative, strategy and analytics and deploying communications to
over one million customers and prospects through Epsilon's
proprietary Agility Harmony platform. The campaigns will focus on
customer acquisition and retention, building loyalty and
cross-selling of insurance products. The Epsilon team will work
with Amica to improve its contact strategy and introduce real-time,
transactional and personalized communications to better engage
customers.
"Epsilon is a next-generation, strategic partner, equipped to
help us evolve our marketing and our business through their channel
expertise, knowledge of our target market and deep understanding of
the insurance industry," said Craig
Phelps, senior assistant vice president and marketing
director at Amica. "We've set the bar high for customer experience
across all parts of our business, and are eager to expand our
customer-centric approach to digital marketing efforts."
"Amica has made customer service its top priority since it
opened its doors more than a century ago, and its employees
continue to build strong relationships with policyholders every
day," said Bryan Kennedy, chief
executive officer, Epsilon/Conversant. "We're excited to help the
company enhance these relationships through personalized,
innovative marketing communications and a modern approach to
customer engagement."
About Amica Insurance
Amica Mutual Insurance Co., the
nation's oldest mutual insurer of automobiles, was founded in 1907.
The company, based in Lincoln, Rhode
Island, is a national writer of auto, home, marine and
umbrella insurance. Life coverage is available through Amica Life
Insurance Company, a wholly owned subsidiary. Amica employs more
than 3,400 people in 44 offices across the country. For more
information, visit Amica.com.
About Epsilon
Epsilon is a global leader in creating connections between people
and brands. An all-encompassing global marketing company, we
harness the power of rich data, groundbreaking technologies,
engaging creative and transformative ideas to get the results our
clients require. Recognized by Ad Age as the #1 World's Largest
CRM/Direct Marketing Network, #1 Largest U.S. Agency from All
Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon
employs over 7,000 associates in 70 offices worldwide. Epsilon is
an Alliance Data company. For more information,
visit www.epsilon.com, follow us on Twitter
@EpsilonMktg or call 1.800.309.0505.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500 and Fortune 500 company
headquartered in Plano, Texas,
Alliance Data consists of three businesses that together employ
more than 16,000 associates at approximately 100 locations
worldwide.
Alliance Data's Card Services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, a
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and Netherlands-based
BrandLoyalty, a global provider of tailor-made loyalty programs for
grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Forward Looking Statements
This release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements give our expectations or
forecasts of future events and can generally be identified by the
use of words such as "believe," "expect," "anticipate," "estimate,"
"intend," "project," "plan," "likely," "may," "should" or other
words or phrases of similar import. Similarly, statements that
describe our business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contact:
|
Alliance
Data
|
Epsilon
|
|
Tiffany Louder –
Investor Relations
|
Britta Petersen –
Media
|
|
Alliance
Data
|
773-796-5434
|
|
214.494.3048
|
Britta.petersen@epsilon.com
|
|
tiffany.louder@alliancedata.com
|
|
|
|
|
|
Shelley Whiddon –
Media
|
|
|
214.494.3811
|
|
|
Shelley.whiddon@alliancedata.com
|
|
Logo - http://photos.prnewswire.com/prnh/20051024/ADSLOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/amica-mutual-insurance-company-signs-new-agreement-with-epsilon-to-advance-digital-marketing-capabilities-300330624.html
SOURCE Alliance Data Systems Corporation