Ameriprise Financial Debuts 2018 Be Brilliant® Ads
January 08 2018 - 6:00AM
Business Wire
New creative showcases the power of financial
planning for all of life’s moments
Ameriprise Financial (NYSE: AMP) kicks off the new year by today
unveiling new advertisements showcasing the benefits of being
financially prepared for expected and unexpected life events. The
new ads build upon the success of the firm’s Be Brilliant® brand
platform, which Ameriprise introduced in 2015. Complementing the
firm’s strong reputation of putting client needs first and placing
the advisor at the center of the client experience, the creative
continues to emphasize the message: “With the right financial
advisor, life can be brilliant.”
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180108005357/en/
The latest chapter of the Be Brilliant® campaign includes three
30-second television spots demonstrating the significance of a
lasting relationship with an advisor to help investors plan for
different life stages and feel confident in their financial future.
The first spot, “Sleep Better,” reinforces the importance of
financial planning and how financial confidence helps clients rest
easy in knowing their hard-earned assets are well positioned for
today and what tomorrow may bring. It also conveys the value of an
Ameriprise advisor and the firm’s Confident Retirement® approach.
This overarching message is brought to life through realistic
stories in the two other spots, “Adding On” and “Like Father, Like
Daughter.” “Adding On” focuses on a couple who, as a result of
long-term financial planning with their Ameriprise advisor, is able
to welcome home an important member of their family– the wife’s
mother. “Like Father, Like Daughter,” a multi-generational story,
depicts an advisor who reflects on helping a long-time client’s
daughter who needs financial advice as she embarks on a new job in
a new city. As the story evolves, the young woman’s financial
confidence grows as she works with her advisor.
“Our Be Brilliant® campaign continues to resonate with advisors
and clients nationwide,” said Marie O’Neill, senior vice president
of marketing at Ameriprise. “We’re building on our brand awareness
and strong performing brand platform by continuing to evolve and
tell our story in the marketplace. The latest ads illustrate how
Ameriprise advisors can help clients prepare for the big and small
moments in life – the ones they’re expecting and the ones they
haven’t anticipated. Whether you’re a pre-retiree focusing on
making the most of your investments or a younger investor looking
for advice as your financial life becomes more complex, the new
spots demonstrate the value Ameriprise can provide in helping you
address your needs, goals and aspirations throughout your personal
journey.”
“Adding On” and “Sleep Better” debut January 8 and will run
during broadcast news programming including NBC Nightly News, NBC’s
Meet the Press and CBS Sunday Morning. They will also air on a
number of cable news, entertainment and sports properties including
ESPN, The Golf Channel, MLB Network, CNBC, CNN, MSNBC, Fox News,
History, AMC, HGTV and National Geographic to name a few. The spots
will run through the end of April. “Like Father, Like Daughter”
will join the lineup in September.
The new television spots are part of a fully integrated
multichannel campaign including online advertising, social media
creative and customizable Be Brilliant® content available for
advisors.
McCann of Detroit developed the creative for the campaign and
Initiative served as the media buying agency for Ameriprise.
The new spots and other creative can be viewed at
www.ameriprise.com/bebrilliant, and the Ameriprise YouTube
channel.
About Ameriprise Financial
At Ameriprise Financial, we have been helping people feel
confident about their financial future for more than 120 years.
With extensive asset management, advisory and insurance
capabilities and a nationwide network of approximately 10,000
financial advisors, we have the strength and expertise to serve the
full range of individual and institutional investors' financial
needs. For more information, or to find an Ameriprise financial
advisor, visit ameriprise.com.
Ameriprise Financial Services, Inc. Member FINRA and SIPC.© 2018
Ameriprise Financial, Inc. All rights reserved.
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Ameriprise Financial, Inc.Cassandra Osei, 212-437-8682Media
Relationscassandra.Osei@ampf.com
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