American Express Encourages Tennis Fans to Rally around the 2015 US Open
August 18 2015 - 12:32PM
Business Wire
Partnership with Maria Sharapova, Onsite
Events and Digital Experiences Are Designed to Ignite Fans’
Competitive Spirit and Immerse Them in the Tournament’s Electric
Energy
Driven by the passionate personality of its New York audience,
hard courts and intense competition, the US Open is considered one
of the most electric events in all of sports. As part of its
sponsorship of the 2015 US Open, American Express (NYSE:AXP) will
place Card Members and tennis fans attending the tournament at the
USTA Billie Jean King National Tennis Center and those following
along at home at the center of this passionate competition.
This Smart News Release features multimedia.
View the full release here:
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Maria Sharapova films 'You vs. Sharapova'
experience. (Photo: Business Wire)
The highlight of American Express’ onsite Fan Experience will be
‘You vs. Sharapova,’ a game using virtual reality technology which
allows fans to compete against international tennis star Maria
Sharapova. Complementing the onsite experience, American Express
will bring the excitement and competitive tension behind the game
to people watching at home through daily US Open-themed #AmexTennis
debates on Twitter with professionals John Isner and Monica
Puig.
“Our Card Members love the thrill of the US Open and the
competitive fire it ignites within them, which is all magnified by
the spirit of New York,” said Deborah Curtis, vice president,
global sponsorships and experiential marketing, American Express.
“This year we leveraged that insight to create experiences that get
fans’ blood pumping from bringing fans up close and personal with
Maria’s game to spreading the fervor around the tournament through
social conversation across the country.”
Sharapova will be the face of American Express at the US Open
this year. “The US Open is an electric event and American Express
does a fantastic job engaging fans in the sport in new ways at the
tournament year after year,” said Maria Sharapova. “I was thrilled
when American Express approached me with the ‘You vs. Sharapova’
experience idea. American Express’s history with the US Open and in
creating amazing experiences for Card Members like me made it an
ideal fit.” In addition to the US Open, she will be involved in
American Express projects throughout the year.
In its 21st year as a US Open sponsor, American Express
continues to deliver unparalleled experiences enhanced by the
latest technology as well as exceptional services to Card Members
and fans at the Open.
Unforgettable Onsite Experiences
Located just inside the East Gate, the US Open American Express
Fan Experience features 20,000 square feet of interactive
programming, designed to make this year’s Open one to remember.
Activities include:
- You Vs. Sharapova: Virtual
reality technology and computer generated images filmed with Maria
allow fans the unique opportunity to play a pro at the top of her
game in this simulated game. Fans will be able to try their hand at
returning Sharapova’s blistering serves, volley against her and
more.
- Epic Matchup: Fans and their
friends will be able to star in their very own shareable video
simulating a rally from the tennis court baseline at Arthur Ashe
Stadium.
- International Tennis Hall of Fame
Exhibit: The Original 9 and World Team Tennis, an exhibit about
two important developments in the game of tennis, created by Hall
of Famer and legend Billie Jean King. The exhibit explores the
history and creation of the WTA Tour and the coed tennis league
World Team Tennis through artifacts and imagery.
- American Express Fan Court: The
full-sized tennis court will feature daily live programming to
provide fans of all ages with tools and technology to enhance and
improve their tennis game, including:
- Athlete Meet and Greets: Over
the course of the US Open, select tennis professionals will join
American Express on the court to participate in question and answer
sessions, giving fans additional insight into and tips for the
game.
- Fan Court Photo Op: Fans will
have an opportunity to pose for a photo with a tennis star during
appearances.
- USTA Tennis Programming: A
returning fan favorite, fans of all ages will have the chance to
participate in USTA programming sessions including 10-and-under
tennis sessions, adult tennis skills challenges and more.
- US Open Men’s and Women’s Singles
Trophies will be on display in the Fan Experience for fans to
view.
- American Express® Card Member
Club: Card Members will be invited to sit back, relax and
recharge in the Card Member Club, which will boast a number of
complimentary services such as cell phone charging, iPad games for
kids and more. Food and beverages are available for purchase as
well.
- American Express Radio Live at the
Open: A fan favorite, the radio earpieces feature live
play-by-play commentary and match updates from ESPN and will be
available to American Express Card Members throughout of the Open.
On September 7, all tennis fans –Card Members and non-Card Members–
will have the opportunity to pick-up one of the 12,000 radios upon
entry at the gates. All American Express radios at the Open are
provided on a first-come, first-serve basis and are only available
while supplies last.
- World Class Service for Fans:
American Express Customer Care Professionals will be at the Fan
Experience and throughout the grounds of the USTA Billie Jean King
National Tennis Center delivering the company’s award-winning
Relationship Care® service to its customers and all event guests,
helping fans take full advantage of onsite benefits and experience
the exceptional care American Express provides Card Members.
Staying Connected to Latest #USOpen Fan Buzz
The social conversation among tennis fans during the US Open is
nearly as intense as the action on the courts, which is why
American Express is enhancing the online experience with:
- US Open TrendCast from American
Express: American Express’ US Open TrendCast is back. Located
within the official US Open app, TrendCast will track the US Open’s
top stories across social media, so fans can stay on top of
trending topics, explore videos and images, and join the
conversation all within the app.US Open TrendCast from American
Express will also be available online at USOpen.org, within the
site’s social section. Fans can join the conversation using
#AmexTennis and their social posts may be displayed onsite at the
US Open or on the US Open’s digital and social channels.
- #AmexTennis US Open Daily
Debates: American Express will take the hottest trending topics
around this year’s Open and encourage all US Open fans to
participate in the tournament by debating about the sport. With
questions such as what makes the US Open unique, fans can track and
take part in the competitive conversations by using #AmexTennis. As
the daily debates heat up, pros will join the action online.
About American Express
American Express is a global services company, providing
customers with access to products, insights and experiences that
enrich lives and build business success. Learn more
at americanexpress.com and connect with us
on facebook.com/americanexpress,
foursquare.com/americanexpress, linkedin.com/company/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products and services: charge and credit cards,
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View source
version on businesswire.com: http://www.businesswire.com/news/home/20150818006224/en/
PMK∙BNCBrian Tsao,
212-373-6158Brian.tsao@pmkbnc.comorAmerican ExpressAmelia
Woltering, 212-640-7034amelia.t.woltering@aexp.com
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