By Jack Nicas 

Some of the biggest players in the world of commercial drones are drawing up plans for how to safely manage the growing flock of unmanned vehicles in what are quickly becoming crowded skies.

On Tuesday, Amazon.com Inc. laid out a proposal centered on slicing U.S. airspace into segments for different categories of unmanned aircraft, while keeping them all away from airplanes. The plan, described by Amazon's top drone executive at a conference hosted by the National Aeronautics and Space Administration, would include one slice--a "high-speed transit zone" from 200 feet to 400 feet above the ground--for advanced unmanned aircraft like the delivery drones Amazon is developing.

The Amazon proposal is part of a broader push to develop automated systems to maintain order among the growing number of drones zipping around U.S. skies. The Amazon vision incorporates much of a NASA plan for an automated drone-traffic management system, a project that has more than 100 other collaborators, including Google Inc. and Verizon Communications Inc.

While implementation of any new system is still years away, consensus is emerging among regulators and the drone and aviation industries that one is necessary. Hobbyists and professionals such as real-estate agents are increasingly using the devices, and big companies including Amazon and Google have ambitious plans to use them routinely. Already, airline pilots are increasingly spotting the devices near airports, and drones recently forced the grounding of planes that were trying to fight wildfires in California. Strict U.S. rules currently limit drones commercial potential, but don't solve some of the biggest safety threats.

Parimal Kopardekar, head of NASA's drone-management project, said he hopes the U.S. can adopt a system to manage drone traffic before a tragedy occurs. "It's crucial," he said. Without a system, "everyone flies anywhere they want to and they end up going into no-fly zones and into firefighting efforts and near airports."

There are no statistics on the number of drones in the U.S. but industry executives estimate the figure is in the hundreds of thousands. The two largest consumer drone makers, SZ DJI Technology Co. and Parrot SA, have together sold more than 3 million devices worldwide, and the U.S. is their largest market. The Federal Aviation Administration has approved 900 operators to use drones commercially in the U.S. and that number is expected to soar once the agency finalizes proposed rules next year.

Under the NASA plan, drones would maintain distance from other drones by communicating with one another and use onboard sensors to avoid obstacles like birds. Central computers would act as regional traffic managers, running drones' flight plans against other data--weather, flight restrictions, other drones' plans--to determine if a route is safe. All of this would happen in seconds automatically.

NASA plans to demonstrate a version designed for rural areas next month, and it aims to enable autonomous drone flights in cities within five years. Implementation of such a system would likely require support from Congress or the FAA.

Amazon's plan proposes a no-fly zone between 400 feet and 500 feet to create a buffer between unmanned and manned aviation. Airplanes would be restricted to above 500 feet, while the area below 400 feet would be split into two sections. Drones equipped with collision-avoidance technology and reliable links to the traffic-management system would be able to fly in the high-speed zone between 200 feet and 400 feet. Other drones, including $500 consumer drones and devices being used for surveying or video, would be restricted to the "low-speed localized traffic" zone below 200 feet. The proposal permanently bans drone flights around airports.

The system is designed to allow one person to oversee many automated drones well beyond the person's sight--a scenario that is currently banned by the FAA but is necessary for drone deliveries.

Gur Kimchi, head of Amazon's drone effort, said the company's proposal would create a safe environment that enables new drone uses. "We want a model that's open-ended for innovation, and a big part of that is how you change what exists today."

The existing proposals leave many questions largely unanswered, including how to verify drones are equipped for certain airspaces and how to keep devices away from no-fly zones, such as airports. So-called geofencing software, which uses satellite data to restrict drones from certain areas, is already used in some consumer drones, but many in the industry consider the technology unreliable. There is also the question of whether the general public would accept a bevy of drones overhead that is almost entirely choreographed by computers.

Amazon's proposal would enable drones to choose their own routes, with the central management systems ensuring devices aren't on a collision path. NASA proposes letting drones pick their own routes in less congested areas, but it wants the central computers to assign routes above cities. "We want flexibility where it's possible and structure where it's necessary," said Dr. Kopardekar.

Another idea being discussed for managing drone traffic is to set them on common routes, somewhat like manned aviation. The design of cities and the current airspace will trigger computers to naturally create low-risk routes for drones, such as above rivers, said Jonathan Evans, a former helicopter pilot who now heads Skyward IO Inc., a firm that aims to become one of the central managers envisioned in NASA's plan. "We see a dynamic system, but there will be a path of intelligence that is the most risk-mitigated path," he said. "It will become a common trunk line of sorts, with aerial robots flowing in an out."

Write to Jack Nicas at jack.nicas@wsj.com

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