Amazon Launches Self-Service Marketplace for Subscription Providers
April 24 2017 - 9:00AM
Business Wire
Subscribe with Amazon makes it easy for
subscription businesses to integrate and sell on Amazon
Amazon.com (NASDAQ:AMZN) today announced a self-service
subscriptions marketplace that allows digital subscription
providers to reach millions of Amazon customers. Subscribe with
Amazon is a new way for subscription businesses to sell on Amazon,
offering them targeted customer exposure through popular discovery
features such as search and recommendations while also providing
customers with a simple way to purchase and manage their
subscriptions. Selling on Subscribe with Amazon is easy with
self-service enrollment. The program allows subscription providers
the ability to offer customers flexible pricing including
introductory, monthly, and annual pricing options, as well as the
opportunity to explore offering Prime exclusive deals. Digital
subscriptions currently available span a variety of areas including
streaming content, news/magazines, learning, and lifestyle. To
learn more about how to become a subscription provider on Subscribe
with Amazon, visit: www.subscribewithamazon.com.
“Over the years, Amazon has gained extensive experience in the
memberships and subscriptions space, innovating across programs
like Prime and Kindle Unlimited,” said Lovina McMurchy, general
manager of Subscribe with Amazon. “Today, we’re excited to extend
our selection by offering subscription businesses a self-service
way to make their subscriptions available to millions of Amazon
customers.”
Through its self-service tools, each subscription will have its
own detail page, and providers can easily manage pricing and take
advantage of easy-to-use APIs to receive orders and updates from
Amazon. Subscribe with Amazon also offers the ability to propose
Prime member exclusive discounts. For example, Prime members can
get a 50% discount on the first six months of a subscription to
Texture, a digital service that gives customers access to some of
the world’s best magazines. Additionally, when customers purchase
their subscription on Amazon.com, they can access it on any iOS,
Android or Amazon Fire device supported by the subscription
provider.
“Selling on Subscribe with Amazon gave us a whole new channel to
reach new customers,” said Julie Roehm, Creativebug Co-Founder.
“The integration process for joining the marketplace was easy. The
step-by-step integration guide gave us a checklist of everything we
needed to do, and the sample seller account let us see what to
expect before we even started.”
Subscription providers of all sizes are selling on the
marketplace, including SlingTV, Disney Story Central, Dropbox,
Texture, eMeals, Fitstar by Fitbit, Creativebug, Headspace,
LegalZoom, MileIQ, The Wall Street Journal, Chicago Tribune, The
New Yorker, Consumer Reports and Tawkify, to name a few. To explore
the Amazon subscriptions storefront, please visit
amazon.com/subscribe.
About Amazon.com
Amazon is guided by four principles: customer obsession
rather than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products
and services pioneered by Amazon. For more information,
visit www.amazon.com/about and follow @AmazonNews.
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