Altitude Group PLC Trading Update (7770W)
February 14 2017 - 2:00AM
UK Regulatory
TIDMALT
RNS Number : 7770W
Altitude Group PLC
14 February 2017
Altitude Group plc
("Altitude", the "Company" or the "Group")
Trading Update;
Initiation of Click 2 Ship Engagement; and
Launch of "Channl" brand
Altitude, the provider of innovative technology solutions for
small to medium sized businesses, is pleased to announce that
results for the year ended 31 December 2016 are expected, subject
to audit, to be marginally ahead of market expectations due to
tight control of costs. Annualised cost reductions of approximately
GBP1.8 million resulting from the significant restructuring of the
Group were realised during the year.
In the interim results for the six months ended 30 June 2016,
the Company announced its intention to create the first Click 2
Ship ("C2S") websites (the "Sites") for promotional products
resellers during the last quarter of 2016. The total number of
Sites created in this period was just over 22,000. All the Sites
were issued via our two key trading partners in the USA, Aprinta
and AI Mastermind.
Each C2S Site provides a full ecommerce platform to personalised
product resellers, including a product database, product
visualisation, cart, order management and production-ready artwork
functionality at no cost to the reseller.
The Company is remunerated as a percentage of supplier revenue
processed through the online trading platform. The Board believes
this compelling offer is potentially structurally changing in the
highly fragmented personalised and promotional product, signage and
printed wearables industries within the USA, a market estimated to
be worth more than $25 billion per annum.
Today the Company also announces the commencement of a low cost
digital email marketing campaign, which begins the process of
helping the 22,000 resellers to encourage their customers to trade
online as their preferred B2B purchasing method, thus migrating a
proportion of their business to our platform.
In addition the Company has finalised its branding for the C2S
model, called Channl.com, which recognises the potential for wider
application of the trading platform in the aggregation of online
orders in fragmented markets.
The scale and speed of engagement will be carefully monitored
and evaluated. The Company looks forward to making further
announcements of continued progress as we begin to drive engagement
and explore related opportunities for Channl.com
This announcement includes inside information as defined in
Article 7 of the Market Abuse Regulation No. 596/2014 and is
disclosed in accordance with the Company's obligations under
Article 17 of those Regulations.
Enquiries:
Altitude Group plc 07887 987
Peter Hallett, Chairman 469
WH Ireland Limited (Nominated
Adviser and Broker)
Tim Feather/Ed Allsopp 0113 394 6600
This information is provided by RNS
The company news service from the London Stock Exchange
END
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