NORTHBROOK, Ill., Feb. 1, 2016 /PRNewswire/ -- In honor of
Black History Month, Allstate Insurance Company is introducing a
national digital, social media and radio campaign, "Worth Telling."
The campaign spotlights the accomplishments of 10 African-Americans
who are paving the way for others in the fields of art, education,
health, science, music and entrepreneurship.
"This campaign celebrates the important contributions of
African-Americans across a broad spectrum of disciplines who are
making a positive impact on society and inspiring others," said
Georgina Flores, vice president of
marketing for Allstate.
Through a series of images and videos, Allstate recognizes the
individuals whose drive and passion has led them to become
influential in their respective fields. These stories will be
included on the brand's official YouTube®,
Instagram® and Facebook® channels in
February, using #WorthTelling. Individual stories from the campaign
will also run online and in national radio advertising throughout
the month.
Allstate is kicking off the campaign on social media
Feb. 1 and will introduce new stories
"Worth Telling" each week throughout the month.
The 2016 Allstate "Worth Telling" campaign will feature the
following:
Vanessa Baylor – Allstate
Agency Owner (New
York)
Baylor supports The Allstate Foundation Purple
Purse campaign, a public awareness campaign that aims to create
financial awareness, safety and security for domestic violence
survivors. She is also heavily involved in the betterment of the
New York City community,
volunteering for St. Mary's Hospital for Children, Smaltz
Foundation for Alzheimer's and The Wendy Hilliard Gymnastic
Foundation.
Jamyla & Pierre Bennu –
Founders of OYIN Handmade (Baltimore)
A dream that started in
their kitchen, the husband and wife team are now the proud creators
of Oyin Handmade, a natural line of skin and hair care products
that is sold in 500 stores.
Hebru Brantley – Visual Artist (Chicago)
Brantley challenges cultural
boundaries through his work by telling the stories of youthful
characters and their adventures.
Zachari J. Curtis – Farmer
(Washington)
Curtis, who
descends from a long line of farmers and focuses on food justice,
mushroom growing and cultivating hand-raised honey, founded Good
Sense Farm to provide local delicacies and an empowering learning
environment to urban foodies in Washington DC.
Steven James – Allstate Agency
Owner (Jackson,
Miss.)
James hosts over 60 community service events
every year in Jackson, supporting
various causes such as domestic violence awareness, underprivileged
local kids and assisting HBCU student athletes.
Tim King – Educator
(Chicago)
King is the
founder and CEO of Urban Prep Academies, a network of public boys
schools in Chicago. One hundred
percent of Urban Prep graduates – all African-American males and
mostly from low-income families – have been admitted to
college.
Natalie McGriff – Author
(Jacksonville, Fla.)
A
seven-year-old dreamer and idealist, McGriff started a comic series
"The Adventures of Moxie McGriff" as a way to boost her confidence
in her skin tone and hair.
Tomeka Reid – Cellist
(Chicago)
Transforming the
music industry, Reid leads a group called the Tomeka Reid
Quartet and mixes groove with her own distinct experimental
style.
Keven Stonewall – Scientist
(Chicago)
Determined to
cure cancer, Stonewall is a biology major at the University of Wisconsin-Madison who made historic
strides in colon cancer research during his internship with RUSH
hospitals.
Derrick "DJ" Townsel – Rasta Yogi (Orlando, Fla.)
A former professional
football player who was motivated by Instagram to teach himself
yoga, now is a personal trainer, health coach and yoga instructor
who is encouraging other African-American men to incorporate yoga
into their own fitness routines.
To find out more about the "Worth Telling" Black History Month
campaign, please visit Allstate.com/worthtelling.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest
publicly held personal lines insurer, protecting approximately 16
million households from life's uncertainties through auto, home,
life and other insurance offered through its Allstate, Esurance,
Encompass and Answer Financial brand names. Allstate is widely
known through the slogan "You're In Good Hands With
Allstate®." The Allstate brand's network of small
businesses offers auto, home, life and retirement products and
services to customers in the United
States and Canada. In the
20 years since Allstate became a fully independent public company,
The Allstate Foundation, Allstate, its employees and agency owners
have donated more than $405 million
to support local communities.
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SOURCE Allstate Insurance Company