DALLAS, May 19, 2016 /PRNewswire/ -- Alliance Data
Systems Corporation (NYSE: ADS), a leading global provider of
data-driven marketing and loyalty solutions, today announced its
Columbus, Ohio-based card services
business (www.knowmoresellmore.com), a premier provider of branded
private label, co-brand and business credit programs, has signed a
new long-term agreement to provide private label and co-brand
credit card services for Los
Angeles-based Forever 21 (www.forever21.com). One of the
world's fastest-growing retailers, Forever 21 operates more than
760 stores worldwide, offering the latest fashion trends for
apparel and accessories to women, men and kids at a great
value.
"At Forever 21, we focus on making trendsetting apparel
accessible to fashion lovers of all ages, sizes and styles, and now
we're excited to offer them more perks and rewards through our new
partnership with Alliance Data," said Alex Ok, president of Forever 21. "As we
continue the rapid pace of our growth, we're confident this new
credit and loyalty program will be a key driver of incremental and
top-line sales, as well as further strengthening the relationship
with our customers."
Alliance Data will leverage insights derived from its deep
analytics capabilities and proven expertise in driving loyalty
through customer engagement to develop a tailored credit program
for Forever 21. Through the rewards generated by the private label
and co-brand credit cards, as well as customer-friendly exchanges
and exclusive offers, Forever 21's loyal fashion-conscious shoppers
will enjoy the benefits of a value proposition designed exclusively
for the way they shop.
From a quick and easy application journey, a hallmark of
Alliance Data's acquisition capabilities, to expanding
customer-relevant channels to include mobile and digital, Forever
21 will connect with its young, stylish customer demographic
wherever and whenever they are ready to engage with the brand.
Leveraging its digital and traditional marketing tools, Alliance
Data will also help Forever 21 deepen its relationships with
cardmembers by delivering relevant messages through their preferred
device and channel in moments that matter to them.
"Forever 21 is experiencing tremendous growth thanks to a
successful formula of offering on-trend merchandise at a great
value. We are excited to partner with this high-energy, distinct
fashion brand which is solidly positioned as the 'fast fashion'
category leader," said Melisa
Miller, president of Alliance Data's card services business.
"We will draw on our retail heritage and leverage our extensive
experience in the retail apparel category to engage Forever 21
shoppers in new ways. Working collaboratively, we will drive
greater brand loyalty and increase sales through a credit program
that extends the reach of the brand and offers the features and
benefits that appeal to its fashion-forward customers."
About Forever 21
Forever 21, Inc., headquartered in
Los Angeles, California, is a
fashion retailer of women's, men's and kids clothing and
accessories and is known for offering the hottest, most current
fashion trends at a great value to consumers. This model operates
by keeping the store exciting with new merchandise brought in
daily. Founded in 1984, Forever 21 operates more than 760 stores in
49 countries with retailers in the United
States, Australia,
Brazil, Canada, China, France, Germany, Hong
Kong, India, Israel, Japan, Korea, Latin
America, Mexico,
Philippines and United Kingdom. For more information please
visit: newsroom.forever21.com
About Alliance Data's card services business
Alliance
Data's card services business is a leading provider of tailored
marketing and loyalty solutions, delivered through branded credit
programs that drive more profitable relationships between our brand
partners and their cardmembers. We offer private label, co-brand,
and business products to many of the world's most recognizable
brands across a multitude of channels.
We uphold our Know more. Sell more.® promise by
leveraging unmatched customer insights, advanced analytics, and
broad-reaching innovative capabilities. It's how we deliver
increased sales to our partners, build enduring loyalty to their
brands, and provide more value to our cardmembers. Alliance Data's
card services business is a proud part of the Alliance Data
enterprise. To learn more, visit www.knowmoresellmore.com or follow
us on Twitter @Know_SellMore.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500 and Fortune 500 company
headquartered in Plano, Texas,
Alliance Data consists of three businesses that together employ
more than 16,000 associates at approximately 100 locations
worldwide.
Alliance Data's card services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, a
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and holds a majority interest in Netherlands-based BrandLoyalty, a global
provider of tailor-made loyalty programs for grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Forward Looking Statements
This release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements give our expectations or
forecasts of future events and can generally be identified by the
use of words such as "believe," "expect," "anticipate," "estimate,"
"intend," "project," "plan," "likely," "may," "should" or other
words or phrases of similar import. Similarly, statements that
describe our business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contact:
Alliance Data
Tiffany
Louder — Investor Relations
214-494-3048
tiffany.louder@alliancedata.com
Steve
Calk
FTI Consulting
212-850-5611
alliancedata@fticonsulting.com
Shelley Whiddon –
Media
214-494-3811
shelley.whiddon@alliancedata.com
Forever 21
press@forever21.com
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SOURCE Alliance Data Systems Corporation