DALLAS, Sept. 15, 2015 /PRNewswire/ -- Alliance Data
Systems Corporation (NYSE: ADS), a leading global provider of
data-driven marketing and loyalty solutions, today announced its
Columbus, Ohio-based card services
business, a premier provider of branded private label, co-brand,
and commercial credit programs, has signed a new long-term
agreement to provide private label credit card services and assume
management of an existing co-brand card program in the U.S. for
Toyota (NYSE: TM, www.toyota.com). Toyota is the world's top
automaker and the No. 1 retail brand in the United States, selling more than 2.35
million vehicles through its network of Toyota and Lexus
dealerships across the country.
Additionally, Alliance Data has entered into an agreement to
purchase Toyota's existing portfolio of co-brand credit card
accounts, subject to regulatory approval and customary closing
conditions. Details of the purchase price were not disclosed, other
than to note it is well within norms of the industry.
"The goal of this new partnership with Alliance Data is to
further evolve our credit tools into loyalty tools, which will
drive incremental revenue to our dealerships," said Mike Owens, president and chief executive
officer of Toyota Financial Savings Bank. "With Alliance Data's
deep experience in retail, along with its loyalty and marketing
expertise and commitment to customer care, we're confident our
credit card programs will provide value propositions that are
unparalleled in the automotive industry."
Alliance Data will provide credit card marketing services for
the Toyota and Lexus co-brand credit cards, and will launch new
private label credit cards for both brands, utilizing
customer-centric insights and analytics to increase cardmember
engagement and incremental sales. Both card programs will be
designed to drive brand loyalty by rewarding cardmembers for every
purchase, with additional points earned for Toyota or Lexus brand
purchases, such as vehicle service and parts. Earned points are
redeemable toward additional Toyota and Lexus service, parts or
accessories, or a customer's next Toyota or Lexus vehicle. The new
private label credit cards will also offer flexible financing
options.
Toyota also will use Alliance Data's advanced suite of digital
and mobile solutions to create a compelling cardmember experience
and engage dealerships. Alliance Data will build mobile credit apps
for the Toyota and Lexus brands to offer customers a brand-centric,
integrated account management and rewards experience. Alliance Data
will also launch a customized dealer portal that will feature
access to key dealer performance data, marketing materials,
training tools and other program support materials. In addition, a
direct rewards redemption capability will be leveraged to provide a
level of dealership support unmatched in the industry.
Alliance Data's Epsilon business will provide in-dealership
support of the card programs by identifying and communicating to
current Toyota vehicle owners with personalized permission-based
marketing messages, including email and direct mail. Epsilon has
worked with Toyota and its dealer network since 2009, providing
client relationship management (CRM) services, combining online and
offline data to engage vehicle owners with highly targeted and
analytically driven communications that generate ongoing sales and
service transactions to build long-term owner loyalty.
Alliance Data believes that the performance of the Toyota
co-brand card portfolio once acquired will be consistent with its
overall co-brand credit card portfolio, and all new co-brand and
private label credit card accounts will be consistent with Alliance
Data's credit quality standards. Closing of the portfolio purchase
is expected in Q4 2015.
"As the automotive industry leader, Toyota's objectives are
clearly aligned with Alliance Data's rich history of driving
loyalty and sales through an omnichannel strategy, strong value
proposition, exemplary customer service and robust analytics," said
Melisa Miller, president of Alliance
Data's card services business. "Leveraging our credit and marketing
tools, these card programs will extend the reach of the Toyota
brand and exemplify its focus on quality and service while driving
and reinforcing brand loyalty among its best customers—its
cardmembers."
About Toyota
Toyota (NYSE:TM), the world's top
automaker and creator of the Prius and the Mirai fuel cell vehicle,
is committed to building vehicles for the way people live through
our Toyota, Lexus and Scion brands.
Over the past 50 years, Toyota has built more than 25 million cars
and trucks in North America, where
it operates 14 manufacturing plants (10 in the U.S.) and directly
employs more than 42,000 people (more than 33,000 in the
U.S.). Its 1,800 North American dealerships (1,500 in the
U.S.) sold more than 2.67 million cars and trucks (more than 2.35
million in the U.S.) in 2014 – and about 80 percent of all Toyota
vehicles sold over the past 20 years are still on the road
today.
About Alliance Data's card services business
Alliance
Data's card services business is a leading provider of tailored
marketing and loyalty solutions, delivered through branded credit
programs that drive more profitable relationships between our brand
partners and their cardmembers. We offer private label, co-brand,
and commercial products to many of the world's most recognizable
brands across a multitude of channels.
We uphold our Know more. Sell more.® promise by
leveraging unmatched customer insights, advanced analytics, and
broad-reaching innovative capabilities. It's how we deliver
increased sales to our partners, build enduring loyalty to their
brands, and provide more value to our cardmembers. Alliance Data's
card services business is a proud part of the Alliance Data
enterprise. To learn more, visit www.alliancedataretail.com or
follow us on Twitter @ADRetail.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500 and Fortune 500 company
headquartered in Plano, Texas,
Alliance Data consists of three businesses that together employ
more than 15,000 associates at approximately 100 locations
worldwide.
Alliance Data's card services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, the
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and holds a majority interest in Netherlands-based BrandLoyalty, a global
provider of tailor-made loyalty programs for grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Alliance Data's Safe Harbor Statement/Forward Looking
Statements
This release may contain forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. Such statements may use words such as
"anticipate," "believe," "continue, " "could," "estimate,"
"expect," "intend, " "may, " "predict," "project," "would," and
similar expressions as they relate to us or our management. When we
make forward-looking statements, we are basing them on our
management's beliefs and assumptions, using information currently
available to us. Although we believe that the expectations
reflected in the forward-looking statements are reasonable, these
forward-looking statements are subject to risks, uncertainties and
assumptions, including those discussed in our filings with the
Securities and Exchange Commission.
If one or more of these or other risks or uncertainties
materialize, or if our underlying assumptions prove to be
incorrect, actual results may vary materially from what we
projected. Any forward-looking statements contained in this
presentation reflect our current views with respect to future
events and are subject to these and other risks, uncertainties and
assumptions relating to our operations, results of operations,
growth strategy and liquidity. We have no intention, and disclaim
any obligation, to update or revise any forward-looking statements,
whether as a result of new information, future results or
otherwise, except as required by law.
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: Statements in this presentation regarding
Alliance Data Systems Corporation's business which are not
historical facts are "forward-looking statements" that involve
risks and uncertainties. For a discussion of such risks and
uncertainties, which could cause actual results to differ from
those contained in the forward-looking statements, see "Risk
Factors" in the Company's Annual Report on Form 10-K for the most
recently ended fiscal year. Risk factors may be updated in Item 1A
in each of the Company's Quarterly Reports on Form 10-Q for each
quarterly period subsequent to the Company's most recent Form
10-K.
Contact:
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Alliance
Data
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Toyota Financial
Services
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Tiffany Louder –
Investor Relations
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Justin
Leach
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214-494-3048
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310-468-5332
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tiffany.louder@alliancedata.com
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justin_leach@toyota.com
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Steve
Calk
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FTI
Consulting
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212-850-5611
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alliancedata@fticonsulting.com
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Shelley Whiddon –
Media
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214-494-3811
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shelley.whiddon@alliancedata.com
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