DALLAS, Oct. 1, 2015 /PRNewswire/ -- Alliance Data
Systems Corporation (NYSE: ADS), a leading global provider of
data-driven marketing and loyalty solutions, today announced its
Columbus, Ohio-based card services
business, a premier provider of branded private label, co-brand,
and commercial credit programs, has signed a new multi-year
agreement to provide private label credit card services for
Boston-based Wayfair (NYSE: W,
www.wayfair.com). One of the world's largest online
destinations for home furnishings and decor, Wayfair exceeded
$1 billion in annual revenue in 2014
and offers more than 7 million products through five distinct
brands: Wayfair.com, AllModern, Joss & Main, Birch Lane and
DwellStudio.
Alliance Data will develop a tailored card program for Wayfair,
featuring one credit card that can be used for purchases at all
five brands' websites. The new program will incorporate a
value proposition that will motivate and reward Wayfair's loyal
base of customers, which grew by more than 50 percent in 2014 over
the previous year. Alliance Data will align the card program with
the Wayfair customer experience and will develop a customized
credit-based loyalty program to recognize and reward cardmembers,
including reward dollars for purchases that can be applied to
future purchases at any Wayfair brand.
Alliance Data's innovative digital acquisition tools will
integrate seamlessly into the Wayfair customer experience,
welcoming new customers to the program. Wayfair also will have
access to Alliance Data's full suite of mobile solutions, as well
as its unmatched customer insights and analytics to develop an even
deeper understanding of its shoppers.
Alliance Data's Conversant and Epsilon businesses already
partner extensively with Wayfair to help the online retail leader
build one-to-one customer relationships through personalized
permission-based communications across multiple channels, including
direct mail and digital. Epsilon's comprehensive data services and
strategic consulting enabled Wayfair to successfully launch Birch
Lane with a strong catalog and online campaign.
Additionally, Conversant has been working with Wayfair since
2011, providing personalized messaging for Wayfair, AllModern and
Joss & Main to deliver relevant messaging to customers across
all their devices.
"At Wayfair, we've built our business on a foundation of
selection, value and superior customer service, and our search for
a credit card partner that understands and can help deliver the
unmatched brand experience we've created led us to Alliance Data,"
said Ed Macri, senior vice president
of marketing and analytics at Wayfair. "With Alliance Data's deep
retail knowledge and marketing and loyalty expertise, the card
program will offer a level of convenience and flexibility that will
make our quality merchandise accessible to even more loyal
shoppers."
"Wayfair is not only leading the category in growth, it is a
stand-out in the home furnishings and decor e-commerce space when
it comes to service and selection. We are pleased to partner with a
like-minded brand that focuses on creating compelling customer
experiences and driving long-lasting loyalty," said Melisa Miller, president of Alliance Data's card
services business. "Alliance Data really is at home in this space,
and we are confident Wayfair will benefit in terms of richer
customer relationships and greater top-line sales from our proven
track record of driving actionable insights that deliver
value."
About Wayfair
Wayfair Inc. offers an extensive
selection of home furnishings and decor across all styles and price
points. The Wayfair family of brands includes:
- Wayfair.com, an online destination for all things home
- Joss & Main, an online flash sales site offering inspiring
home design daily
- AllModern, a go-to online source for modern design
- DwellStudio, a design house for fashion-forward modern
furnishings
- Birch Lane, a collection of classic furnishings and timeless
home decor
Wayfair is headquartered in Boston,
Massachusetts, with additional locations in New York, Utah, Kentucky, Ireland, U.K. and Germany.
About Alliance Data's card services business
Alliance
Data's card services business is a leading provider of tailored
marketing and loyalty solutions, delivered through branded credit
programs that drive more profitable relationships between our brand
partners and their cardmembers. We offer private label, co-brand,
and commercial products to many of the world's most recognizable
brands across a multitude of channels.
We uphold our Know more. Sell more.® promise by
leveraging unmatched customer insights, advanced analytics, and
broad-reaching innovative capabilities. It's how we deliver
increased sales to our partners, build enduring loyalty to their
brands, and provide more value to our cardmembers. Alliance Data's
card services business is a proud part of the Alliance Data
enterprise. To learn more, visit www.alliancedataretail.com or
follow us on Twitter @ADRetail.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500 and Fortune 500 company
headquartered in Plano, Texas,
Alliance Data consists of three businesses that together employ
more than 15,000 associates at approximately 100 locations
worldwide.
Alliance Data's card services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, the
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and holds a majority interest in Netherlands-based BrandLoyalty, a global
provider of tailor-made loyalty programs for grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Alliance Data's Safe Harbor Statement/Forward Looking
Statements
This release may contain forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. Such statements may use words such as
"anticipate," "believe," "continue, " "could," "estimate,"
"expect," "intend, " "may, " "predict," "project," "would," and
similar expressions as they relate to us or our management. When we
make forward-looking statements, we are basing them on our
management's beliefs and assumptions, using information currently
available to us. Although we believe that the expectations
reflected in the forward-looking statements are reasonable, these
forward-looking statements are subject to risks, uncertainties and
assumptions, including those discussed in our filings with the
Securities and Exchange Commission.
If one or more of these or other risks or uncertainties
materialize, or if our underlying assumptions prove to be
incorrect, actual results may vary materially from what we
projected. Any forward-looking statements contained in this
presentation reflect our current views with respect to future
events and are subject to these and other risks, uncertainties and
assumptions relating to our operations, results of operations,
growth strategy and liquidity. We have no intention, and disclaim
any obligation, to update or revise any forward-looking statements,
whether as a result of new information, future results or
otherwise, except as required by law.
"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: Statements in this presentation regarding
Alliance Data Systems Corporation's business which are not
historical facts are "forward-looking statements" that involve
risks and uncertainties. For a discussion of such risks and
uncertainties, which could cause actual results to differ from
those contained in the forward-looking statements, see "Risk
Factors" in the Company's Annual Report on Form 10-K for the most
recently ended fiscal year. Risk factors may be updated in Item 1A
in each of the Company's Quarterly Reports on Form 10-Q for each
quarterly period subsequent to the Company's most recent Form
10-K.
Contact:
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Alliance
Data
Tiffany Louder –
Investor Relations
214-494-3048
tiffany.louder@alliancedata.com
Steve
Calk
FTI Consulting
212-850-5611 alliancedata@fticonsulting.com
Shelley Whiddon –
Media
214-494-3811
shelley.whiddon@alliancedata.com
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Wayfair Jane Carpenter 617-502-7595 PR@wayfair.com
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SOURCE Alliance Data Systems Corporation