PLANO, Texas, Sept. 2, 2015 /PRNewswire/ -- Pizza Hut has
a long history of helping fans celebrate their passion for sports,
and in its latest sports marketing move, the world's largest pizza
company will deliver on that once again as the Official Pizza
Sponsor of ESPN College GameDay Built by The Home Depot.
Recognized as the preeminent college football pre-game program
in the country, ESPN College GameDay will further support
the Pizza Hut mission of bringing even more excitement to the
moments that sports fans love most.
"We recognize that our fans are also huge college football fans,
and we feel that there is no better sports property to reach these
consumers than College GameDay," said Jared Drinkwater, vice president of marketing,
Pizza Hut. "From the television audience, to the volume of fans
reached each week on the road, this program engages fans in ways
most programs do not. We cannot wait to bring college football fans
an exciting experience each week throughout the season."
Pizza Hut will activate around the fan signs that have become
synonymous with GameDay. During the first College
GameDay telecast of the season on Saturday, Sept. 5, in Dallas Ft.
Worth, among the giant heads, meme-tastic mascot pics and
playful puns scrutinizing the opposing team, there will be a sign
that will unlock a special offer from Pizza Hut. College football
fans who spot the Pizza Hut sign will be rewarded with a promo code
for a FREE large one-topping pizza, available to the first 10,000
people.
"We're rewarding college football fans in the best way by giving
them the perfect game-watching food: pizza," said Drinkwater.
"All they have to do is watch for the sign – an integral part
of the College GameDay experience."
Fans who spot the code during the GameDay telecast on
Saturday, Sept. 5, will have until
Friday, Sept. 11, to order a free
large one-topping pizza from www.PizzaHut.com. They'll have to
order fast, because the code will expire after 10,000 uses.
Each week during the GameDay season, those at home can
share their signs on Twitter using #signupforgameday. One weekly
winner will have their sign selected to become part of that week's
ESPN College GameDay telecast, as well as one year's worth
of Pizza Hut pizza.
In addition to the sign promotion, Pizza Hut will be sampling
pizza on-site each week the evening before the show. Fans can visit
the Pizza Hut tent to make their own signs and compete to have
their signs featured on the ESPN College GameDay
telecast.
For more information, visit www.PizzaHut.com or follow @PizzaHut
on Twitter throughout the college football season.
About Pizza Hut
Pizza Hut, a subsidiary of Yum!
Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than
any other restaurant in the world. The company began 57 years ago
in Wichita, Kansas, when two
brothers borrowed $600 from their mom
to start a pizzeria.
What started out small has become the biggest pizza company in
the world and today operates more than 15,600 restaurants in more
than 90 countries serving innovative pizzas, traditional favorites
like the signature Pan Pizza, and much more. Pizza Hut also is the
proprietor of the BOOK IT!® Program, which is a long-standing
children's literacy program used in more than 630,000 classrooms
nationwide. For more information, visit www.pizzahut.com. Follow
Pizza Hut on Facebook (www.facebook.com/PizzaHut), Twitter
(www.twitter.com/pizzahut) and Instagram
(www.instagram.com/pizzahut ).
*For all media inquiries, please contact Pizza Hut:
Doug Terfehr, 972-338-6992,
Doug.Terfehr@yum.com
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SOURCE Pizza Hut