All-Girl FIRST Robotics Team Receives the 2015 Media & Technology Innovation Award Sponsored by Comcast NBCUniversal
April 27 2015 - 1:00PM
Business Wire
‘Girls of Steel’ from Pittsburgh Selected
for Outstanding Effort to Build Digital Awareness of FIRST &
STEM Education
FIRST® and Comcast NBCUniversal today announced Pittsburgh, Pa.
based “Girls of Steel” (FRC Team 3504) is the recipient of the 2015
Media & Technology Innovation Award, sponsored by Comcast
NBCUniversal. This award recognizes a FIRST (For Inspiration and
Recognition of Science and Technology) team that creates a robust
digital media experience and marketing strategy to aid their team
in fundraising and in sharing the FIRST mission of encouraging
science, technology, engineering and math (STEM) education with
others. The all-girl team uses the highly iconized image of “Rosie
the Riveter,” with a robotic arm as their logo and personifies the
“We Can Do It” motto while leveraging their digital media assets
and channels to inspire youth, particularly young girls, to pursue
their passions in STEM.
Pittsburgh, Pa. based “Girls of Steel”
(FIRST® Team 3504) is the recipient of the 2015 Media &
Technology Innovation Award, sponsored by Comcast NBCUniversal.
(Photo: Business Wire)
FIRST designs accessible, innovative programs to build
self-confidence, knowledge, and life skills while motivating young
people to pursue opportunities in science, technology, and
engineering. FIRST annually hosts the FIRST® Robotics
Competition (FRC® ) for students in Grades
9-12; FIRST® Tech Challenge (FTC® ) for Grades
7-12; FIRST® LEGO®League (FLL® ) for Grades
4-8;
and Junior FIRST® LEGO® League (Jr.FLL®)
for Grades K-3.
“’Girls of Steel’ is a phenomenal team of future technologists
that really stood out among their competitors with their robust
digital media experience that took into account the numerous ways
content is consumed, including engaging social and viral media,”
said John Schanz, Executive Vice President and Chief Network
Officer, Comcast Cable. “By supporting and serving as mentors to
FIRST teams each year across the country, Comcast NBCUniversal is
investing in future engineers and leaders in technology. We are
thrilled to partner with FIRST for the third consecutive year to
present the Media & Technology Innovation Award.”
"FIRST is thankful to Comcast NBCUniversal for recognizing the
accomplishments of the ‘Girls of Steel’ and their digital prowess,”
said FIRST President, Donald E. Bossi. “This award highlights one
of the many 21st century skill sets that are a part of the FIRST
experience.”
The Media & Technology Innovation Award, created in 2013 and
sponsored by Comcast NBCUniversal, attracted more than 100
submissions this year. The teams were judged on criteria in the
categories of strategy, overall experience, visual design,
navigation, content, functionality and engagement. “Girls of Steel”
were selected for their visually engaging website, which had a
clean and easy to navigate design. Their branding is clear and is
consistently used and threaded well throughout their multiple
social media channels, including Twitter, Facebook, Instagram,
YouTube and Tumblr. “Girls of Steel” created thoughtful and
original content and resources to aid and inspire other FIRST
teams, including a comic strip that illustrates what went into
creating their robot.
Comcast has supported FIRST for many years through the
sponsorship and mentorship of teams across the United States. In
2015, Comcast NBCUniversal sponsored and mentored 37 FIRST teams
nationwide, 10 of which participated at the FIRST Championship in
St. Louis last week.
To learn more about the Media & Technology Innovation Award,
sponsored by Comcast and NBCUniversal visit www.usfirst.org.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and
technology company with two primary businesses, Comcast Cable and
NBCUniversal. Comcast Cable is the nation's largest video,
high-speed Internet and phone provider to residential customers
under the XFINITY brand and also provides these services to
businesses. NBCUniversal operates news, entertainment and sports
cable networks, the NBC and Telemundo broadcast networks,
television production operations, television station groups,
Universal Pictures and Universal Parks and Resorts. Visit
www.comcastcorporation.com for more information.
About FIRST®
Accomplished inventor Dean
Kamen founded FIRST® (For Inspiration and
Recognition of Science and Technology) in 1989 to inspire an
appreciation of science and technology in young people. Based in
Manchester, N.H., FIRST designs accessible, innovative
programs to build self-confidence, knowledge, and life skills while
motivating young people to pursue opportunities in science,
technology, and engineering. With support from over 200 of the
Fortune 500 companies and more than $19 million in college
scholarships, the not-for-profit organization hosts
the FIRST® Robotics Competition (FRC® ) for
students in Grades 9-12; FIRST® Tech
Challenge (FTC® ) for Grades
7-12; FIRST® LEGO®League (FLL® ) for Grades
4-8;
and Junior FIRST® LEGO® League (Jr.FLL®)
for Grades K-3. Gracious Professionalism® is a way of
doing things that encourages high-quality work, emphasizes the
value of others, and respects individuals and the community. To
learn more about FIRST, go to www.usfirst.org.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150427006004/en/
Media Contacts:FIRST®Cheryl Walsh,
603-206-2460cwalsh@usfirst.orgorComcast CorporationLisa Ferri,
215-286-7676lisa_ferri@comcast.com
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