FORT MEYERS, Fla., Feb. 28, 2015
/PRNewswire/ -- "Alikay Naturals has been experiencing tremendous
growth over the last several months and adding to that momentum, we
are happy to announce the brand's expansion into Sally Beauty
Supply," shares Rochelle Graham,
Alikay Naturals CEO and Co-Founder. Integrating the images of
women of different races with textured hair ranging from kinky to
curly with the cultivation of a shared sense of identity has
enabled Alikay Naturals to resonate with consumers in a
rapidly growing niche market.
Sally Beauty currently owns and operates more than 2,800 Sally
Beauty Supply stores worldwide; including stores in every state in
the United States, Puerto Rico and Canada. The Alikay Naturals hair
products will be added to the inventory of over 7,000 professional
quality products for hair, skin and nails offered to Sally Beauty
Supply retail customers and salon professionals.
January 2015 will mark
the debut of Alikay Natural's Moisture Rich Hair Parfait,
Lemongrass Leave-In Conditioner and Essential 17 Hair Growth Oil in
select Sally Beauty Supply stores.
"Being featured on the shelves of the largest retailer of
professional beauty supplies is a part of an ongoing expansion plan
set forth by Alikay Naturals that encompasses a heavyweight
marketing, sales and communications platform targeting major
territories," explains Graham. With 60% of the world
population being made up of curly haired individuals, mainstream
retail outlets are taking notice of the increased demand that has
sparked the emergence of curly hair care groups and elaborate
natural hair expos. Once hard-to-find products designed
specifically for curly hair and kinky hair types are now stocked on
the shelves of mass market retail chains.
A well-recognized authority on hair care and a frequent guest at
beauty industry events, Graham expanded Alikay Naturals market
share through an unconventional retail strategy which reaches
consumers with social media based grassroots marketing techniques
that emphasize the value of the customer's current needs while
putting a high level of importance on what the customer will want
in the future. YouTube played a key role in the brand's
launch in 2009, thus Alikay Naturals wants to keep social media at
the brand's core as a way to keep customers connected and provide
the hair care support for which Alikay Naturals is so well
known. "We intend to build on the momentum set forth by our mass
market expansion, while staying true to our Black Onyx roots and
continuing to offer quality products that deliver solid results,"
says Demond Campbell, Alikay
Naturals Co-Founder.
ABOUT ALIKAY NATURALS
Coined a "beauty pioneer" at the age of 26, Rochelle Graham has felt a connection with
nature since her early countryside childhood with her herbalist
grandmother in Jamaica. The renowned beauty vlogger veteran's
Alikay Naturals hair care products are composed of the richest
natural & organic ingredients that use its healing properties
and natural humectants to define curls, while nourishing and
replenishing moisture from root to tip. No sulfates, no mineral
oils, no alcohol and no petroleum.
(www.alikaynaturals.com).
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SOURCE Alikay Naturals