SEATTLE, Feb. 9, 2016 /PRNewswire/ -- Alaska Airlines
has named award-winning agency, Mekanism, its new advertising
agency of record. Mekanism has more than 100 employees across
offices in San Francisco
and New York, and key clients that include Pepsi, MillerCoors,
Ben & Jerry's, Charles Schwab,
The North Face and the White House.
Among its other Seattle clients
are Amazon, Nordstrom Rack and
Starbucks. The agency plans to open Mekanism Seattle this
month.
"As we look to grow our Seattle
hub and expand into new markets, now is the time to execute on a
new creative campaign that complements our newly refreshed brand,"
said Sangita Woerner, vice president
of marketing for Alaska Airlines. "Mekanism's strategic approach to
delivering breakthrough creative and mastery of digital advertising
set them apart. We're looking forward to partnering with them to
further differentiate Alaska Airlines."
Founded in 2000, Mekanism has been named to several Ad Age
A-lists including its coveted Creativity Top 50 creative companies,
and has won dozens of industry awards. In addition, Mekanism has
been profiled by The New York Times,
Fast Company and ABC's "Nightline." Its 2014 Super Bowl ad for
Pepsi was rated among USA Today's
"Super Bowl Top 10 Ad Meter" winners.
"This is a momentous time for Alaska, with their first brand refresh in 25
years," said Pete Caban, partner at
Mekanism. "We are incredibly excited to roll-up our sleeves and
begin working with this much-loved and iconic brand. Our new
Seattle office will put us on the
ground locally to support our Alaska partnership, while also providing
opportunities for growth amongst the numerous blue chip businesses
in the region."
Alaska recently unveiled a new
brand identity and refresh created by global brand agency Hornall
Anderson. The revamp, announced last week, includes a new signature
wordmark, logo, color palette, and graphic language.
About Alaska Airlines
Alaska Airlines, a subsidiary of
Alaska Air Group (NYSE: ALK), together with its partner regional
airlines, serves more than 100 cities through an expansive network
in the United States, Canada, Mexico and Costa
Rica. Alaska Airlines ranked "Highest in Customer
Satisfaction Among Traditional Carriers in North America" in the J.D. Power North
American Airline Satisfaction Study for eight consecutive years
from 2008 to 2015. Alaska Airlines' Mileage Plan also ranked
"Highest in Customer Satisfaction with Airline Loyalty Rewards
Programs" in the J.D. Power 2014 and 2015 Airline Loyalty/Rewards
Program Satisfaction Report. For reservations,
visit www.alaskaair.com. For more news and information, visit
Alaska Airlines' newsroom at www.alaskaair.com/newsroom.
About Mekanism:
Mekanism is an award-winning full
service creative agency with offices based in San Francisco, New
York and Seattle. Mekanism
works closely with the world's best brands to create shareable and
provocative campaigns that engage audiences. Mekanism has been
named to Ad Age's "Agency A List," Creativity's "The Creative 50,"
Effie's "Most Effective Independent Agencies," and they have been
profiled by The New York Times, Fast
Company and ABC's "Nightline." Mekanism's campaigns have been
covered and studied by Harvard Business
School. Learn more at https://mekanism.com/.
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SOURCE Alaska Airlines