SEATTLE, May 27, 2015 /PRNewswire/ -- Alaska Airlines
today named brand and product marketing expert Derek Chang its new managing director of brand
experience. Chang will head Alaska's branding efforts at its airports, in
its Board Rooms and onboard its planes, defining and executing how
the brand comes to life for the airline's growing customer
base.
Chang previously led marketing innovation at Starbucks where he
developed its rewards program and digital innovation strategy for
its consumer packaged goods business. Prior to that he spent 11
years at T-Mobile serving as senior director of customer loyalty,
developing a customer resource management blueprint to enhance
customers' brand experience; as director of sponsorships,
promotions and entertainment marketing leading major sports and
entertainment partnerships; and director of digital marketing,
among other roles. Prior to T-Mobile, Chang served in brand
management for Unilever Canada.
"Derek is an expert at not only connecting with customers in
innovative ways, but also leveraging customer feedback to
differentiate and drive continuous improvement," said Sangita Woerner, the airline's vice president of
marketing. "He will help us further showcase Alaska as the customer-obsessed leader in the
airline industry."
Alaska recently rolled out its
Alaska Beyond inflight experience featuring: Alaska Beyond Entertainment direct
to customer devices, which includes free video shorts from partners
such as National Geographic as well as the option to purchase hit
movies and TV shows and tablets for rent with movies, TV, Xbox
games, music, digital magazines and easy Internet access when
available; Alaska Beyond Comfort, with 110v and USB outlets
at every seat for charging laptops, smartphones and tablets; and
Alaska Beyond Delicious with food and beverages sourced with
items from iconic Pacific Northwest brands such as Tom Douglas.
Chang holds a bachelor's degree from the University of British Columbia.
See Chang's profile at
https://www.linkedin.com/pub/derek-chang/7/369/8a.
Editor's note: A high resolution photo of Chang is
available for download at:
https://alaskaairblog.files.wordpress.com/2015/05/dchang_photo.jpg.
Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK),
together with its partner regional airlines, serves more than 100
cities through an expansive network in the United States, Canada and Mexico. Alaska Airlines ranked "Highest in
Customer Satisfaction Among Traditional Carriers in North America" in the J.D. Power North
American Airline Satisfaction Study for eight consecutive years
from 2008 to 2015. Alaska Airlines' Mileage Plan also ranked
"Highest in Customer Satisfaction with Airline Loyalty Rewards
Programs" in the J.D. Power 2014 and 2015 Airline Loyalty/Rewards
Program Satisfaction Report. For reservations, visit
www.alaskaair.com. For more news and information, visit Alaska
Airlines' newsroom at www.alaskaair.com/newsroom.
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SOURCE Alaska Airlines