By Maria Armental 

Aflac Inc.'s fourth-quarter operating profit fell 10.8%, hurt by the impact of a weaker yen and higher expenses associated with payroll changes in its U.S. sales force.

In October, Aflac year said it was making its independent sales contractors in the U.S. salaried market directors. This is the first quarter to report costs associated with the changes.

Founded in 1955 in Columbus, Ga., by brothers John, Paul, and Bill Amos, and best known for its iconic duck branding mascot, Aflac--American Family Life Assurance Company of Columbus--is the largest insurance company in Japan, based on the number of individual policies in place, and largest provider of supplemental insurance in the U.S.

Aflac, which earns most of its revenue from Japan, has sought to boost sales through new sales channels for its products. In 2013, it expanded its partnership with Japan Post Holding Co. to sell Aflac cancer-insurance policies at post offices, broadening its distribution and access to new customers.

In yen terms, Aflac Japan's premium income edged up 0.2% in the quarter, benefiting from a higher rate of investment income being in dollars.

Insurance policies, as measured by new annualized premium sales, rose 1.5% to 33.4 billion yen ($292 million). Third sector sales--the foundation of Aflac Japan's portfolio, which include cancer and medical products--rose 28.5%, while bank channel sales fell 37.6%.

Meanwhile, premium income rose 1.2% to $1.3 billion in the U.S. along with a 14.1% increase in new premium sales.

Overall, Aflac reported a profit of $703 million, or $1.57 a share, compared with $675 million, or $1.45 a share, a year earlier. Operating profit, which excludes hedging and other items, fell to $1.29 a share from $1.40 a share.

Aflac had projected operating profit between $1.28 and $1.37 a share.

Revenue decreased 5% to $5.51 billion, compared with the consensus of $5.48 billion, according to analysts surveyed by Thomson Reuters.

Aflac affirmed its projection for the year of per-share operating profit to increase 2% to 7% on a currency-neutral basis. Chief Executive Daniel P. Amos said in a statement he expects third-sector sales in Japan to average a 15% increase and fall sharply in the fourth quarter, and for sales to increase 3% to 7% in the U.S., with a target of 5%.

Through the closing, the company's stock had fallen nearly 3% over the past 12 months.

Write to Maria Armental at maria.armental@wsj.com

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