COLUMBUS, Ga., Oct. 6, 2014 /PRNewswire/ -- Aflac, the leading
provider of voluntary insurance in the
United States, announced today that it launched its first
original Spanish-language television commercial. The commercial,
called "Heights," will air nationally on major Spanish-language
networks through late November. Download and view the new
commercial.
Aflac has aired four Spanish television commercials to date, but
they were adaptations of the company's popular English language
commercials. "Heights" is Aflac's first commercial designed from
the ground up with the Hispanic audience in mind.
"We continue to see an upward trend in the number of
policyholders and interest in supplemental benefits from the
Hispanic market," said Michael Zuna,
executive vice president and chief marketing officer at Aflac.
"Aflac understands that the Hispanic audience has different needs,
different priorities and a slightly different way of communicating.
In our new campaign, we're speaking directly to this important
market with messaging they can more easily relate to rather than
just translating our English campaigns into their language."
In "Heights," the Aflac Duck appears alongside two
window-washers on a scaffold many stories above the ground. When
the scaffold shakes and one of the workers says, "You know what?
Sometimes I get scared," the audience likely thinks the two workers
are afraid of heights. Yet, the conversation continues and viewers
learn that the men are really afraid of unexpected medical bills
that could affect their family's savings and future plans.
The commercial reinforces the theme of "protecting your plans"
as the two characters discuss what's most important to them – their
families – and how Aflac can help if they are unexpectedly sick or
hurt.
In addition to the television commercial, the campaign will be
supported by several integration elements including local radio in
select markets, digital banners, online videos and more.
To learn more about Aflac, visit aflac.com or
espanol.aflac.com.
About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits
fast. For nearly six decades, Aflac insurance policies have given
policyholders the opportunity to focus on recovery, not financial
stress. In the United States,
Aflac is the leading provider of voluntary insurance at the
worksite. In Japan, Aflac is the
number one life insurance company in terms of individual policies
in force. Aflac individual and group insurance products help
provide protection to more than 50 million people worldwide. For
eight consecutive years, Aflac has been recognized by
Ethisphere magazine as one of the World's Most Ethical
Companies. In 2014, Fortune magazine recognized Aflac as one
of the 100 Best Companies to Work For in America for the 16th
consecutive year. Also, in 2014, Fortune magazine included
Aflac on its list of Most Admired Companies for the 13th time,
ranking the company number one in the life and health insurance
category. Aflac Incorporated is a Fortune 500 company listed
on the New York Stock Exchange under the symbol AFL. To find out
more about Aflac, visit aflac.com or espanol.aflac.com.
Logo- http://photos.prnewswire.com/prnh/20100423/CL92305LOGO
Media contact – Kip Havel,
706-243-5543 or mediarelations@aflac.com
SOURCE Aflac