COLUMBUS, Ga., Oct. 3, 2014 /PRNewswire/ -- Aflac, the
leading provider of voluntary insurance in the United States, announced a new campaign
aimed at helping stamp out breast cancer during National Breast
Cancer Awareness Month, with net proceeds going to the American
Association for Cancer Research Foundation. The new campaign,
titled "This Duck Wears Pink," will integrate internal and external
events and communications involving social media, digital marketing
and advertising.
"Aflac has a long history of supporting cancer-related causes,
having given more than $92 million to
fund childhood cancer treatment and research since 1995," Aflac
Executive Vice President, Chief Marketing Officer Michael Zuna said. "Aflac is also committed to
the prevention and treatment of breast cancer through research,
education and collaboration, along with our long-term partner, the
American Association for Cancer Research Foundation. We are happy
to lend the support of our brand and the iconic Aflac Duck in this very worthy cause."
"Since 1997, Aflac and the AACR have been dedicated partners in
support of cancer research. We could not be more pleased to
collaborate with Aflac on this incredible, engaging marketing
campaign. The AACR is thrilled that Aflac's generous investment
will continue to fund breast cancer research as we work steadfastly
toward a cure," Mitch Stoller,
executive director of the AACR Foundation said.
The company will sell campaign-related merchandise, including a
unique plush Aflac Duck wearing a
pink bandana in celebration of Breast Cancer Awareness Month. In
addition to company-wide events such as Lunch and Learn sessions
featuring experts on topics such as early detection, the Aflac
Tower at the company's headquarters in Columbus, Georgia, will be illuminated pink
for the entire month of October.
Along with a print advertising campaign, Aflac will be adding a
pink symbol to the end of its television commercials urging viewers
to go to thisduckwearspink.com to shop for a variety of items
including the plush duck, ties, hats and a breast cancer ribbon
pin, with all the net proceeds going to the American Association
for Cancer Research Foundation for the specific purpose of funding
research aimed at finding a cure for breast cancer. Aflac's 70,000
plus field force will be provided a variety of breast cancer
awareness collateral to use at enrollment events.
About Aflac
When a policyholder gets sick or hurt,
Aflac pays cash benefits fast. For nearly six decades, Aflac
insurance policies have given policyholders the opportunity to
focus on recovery, not financial stress. In the United States, Aflac is the leading
provider of voluntary insurance at the worksite. In Japan, Aflac is the number one life insurance
company in terms of individual policies in force. Aflac individual
and group insurance products help provide protection to more than
50 million people worldwide. For eight consecutive years, Aflac has
been recognized by Ethisphere magazine as one of the World's Most
Ethical Companies. In 2014, FORTUNE magazine recognized Aflac as
one of the 100 Best Companies to Work For in America for the 16th
consecutive year. Also, in 2014, FORTUNE magazine included Aflac on
its list of Most Admired Companies for the 13th time, ranking the
company number one in the life and health insurance category. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock
Exchange under the symbol AFL. To find out more about Aflac, visit
aflac.com or espanol.aflac.com.
About the American Association for Cancer Research
Founded in 1907, the American Association for Cancer Research
(AACR) is the world's oldest and largest professional organization
dedicated to advancing cancer research and its mission to prevent
and cure cancer. AACR membership includes more than 35,000
laboratory, translational, and clinical researchers; population
scientists; other health care professionals; and cancer advocates
residing in 97 countries. The AACR marshals the full spectrum of
expertise of the cancer community to accelerate progress in the
prevention, biology, diagnosis, and treatment of cancer by annually
convening more than 20 conferences and educational workshops, the
largest of which is the AACR Annual Meeting with over 18,000
attendees. In addition, the AACR publishes eight peer-reviewed
scientific journals and a magazine for cancer survivors, patients,
and their caregivers. The AACR funds meritorious research directly
as well as in cooperation with numerous cancer organizations. As
the Scientific Partner of Stand Up To Cancer, the AACR provides
expert peer review, grants administration, and scientific oversight
of team science and individual grants in cancer research that have
the potential for near-term patient benefit. The AACR actively
communicates with legislators and policymakers about the value of
cancer research and related biomedical science in saving lives from
cancer. For more information about the AACR, visit
www.AACR.org.
Aflac herein means American Family Life Assurance Company of
Columbus and American Family Life
Assurance Company of New York.
Media contacts – Jon Sullivan,
706.763.4813 or jsullivan@aflac.com
Analyst and investor contact – Robin Y.
Wilkey, 706.596.3264 or 800.235.2667, FAX: 706.324.6330, or
rwilkey@aflac.com.
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SOURCE Aflac