COLUMBUS, Ga., May 20, 2014 /PRNewswire/
-- Aflac (NYSE: AFL), the leading provider of voluntary
insurance in the United States,
unveiled its newest television commercial called "The Duck's DIY
Project" during "The Voice Season Finale Part 1," which aired last
night at 8 p.m. EDT on NBC.
As an extension of the "FORE! Days" commercial, which
highlighted how the Aflac Duck lacks golf skills, but is great at
paying claims fast, the Aflac Duck takes on a new hobby and tries
to fulfill the role of a do-it-yourself handyman. The new
commercial continues Aflac's campaign focusing on how the company
pays benefits quickly so policyholders can focus on recovering from
injury or illness without worrying about their finances.
"In our latest commercial, the Aflac Duck demonstrates that
there are countless opportunities for accidents to occur while
completing do-it-yourself projects around the house," said
Michael Zuna, executive vice
president and chief marketing officer at Aflac. "With Aflac,
policyholders have peace of mind knowing that if an accident
occurs, they'll get cash benefits quickly to help with unexpected
expenses – and to help make sure that project gets checked off the
list."
In "The Duck's DIY Project," celebrity licensed contractor
Scott McGillivray, host and
executive producer of HGTV's "Income Property," is less than
impressed with the Aflac Duck's home improvement skills when he
hands him a plunger instead of a wrench, can't start a chainsaw and
haphazardly aims a pneumatic nailer throughout the garage.
But when McGillivray finds out how quickly Aflac paid his
friend's claim for a broken arm – in only four days, he realizes
the Aflac Duck might be more helpful than he thought. McGillivray
decides he can take a lesson from the Aflac Duck about the benefits
of voluntary insurance and getting claims paid fast, but offers his
expertise in return by giving the Aflac Duck a pair of safety
glasses for his next home improvement endeavor.
To accompany the new television commercial, Aflac is launching a
fully integrated marketing campaign, including digital banner ads,
public relations outreach and social activations on the Aflac
Duck's Facebook, Twitter, Instagram and YouTube pages.
During the campaign, the Aflac Duck will select three lucky
social media fans to receive a visit from a home improvement expert
to help knock a quick project off his or her DIY home improvement
list. Additionally, fans will watch as craftsmen create small, toy
woodcrafts to help illustrate daily out-of-pocket expenses as well
as larger-than-life chainsaw carvings of the famous Aflac Duck.
For the first time, Aflac's primary philanthropic cause,
childhood cancer, will be a part of the integrated television
campaign. The woodworking social media initiative will culminate
with the woodcrafts being auctioned to Aflac's independent sales
agents with proceeds going to the Aflac Cancer and Blood Disorders
Center of Children's Healthcare of Atlanta.
To learn more about these social media initiatives, fans can
follow the Aflac Duck on Facebook and Twitter. To download a copy
of "The Duck's DIY Project," please click here.
About Aflac
When a policyholder gets sick or hurt,
Aflac pays cash benefits fast. For nearly six decades, Aflac
insurance policies have given policyholders the opportunity to
focus on recovery, not financial stress. In the United States, Aflac is the leading
provider of voluntary insurance at the worksite. In Japan, Aflac is the number one life insurance
company in terms of individual policies in force. Aflac individual
and group insurance products help provide protection to more than
50 million people worldwide. For eight consecutive years, Aflac has
been recognized by Ethisphere magazine as one of the World's Most
Ethical Companies. In 2014, FORTUNE magazine recognized Aflac as
one of the 100 Best Companies to Work For in America for the 16th
consecutive year. Also, in 2014, FORTUNE magazine included Aflac on
its list of Most Admired Companies for the 13th time, ranking the
company number one in the life and health insurance category. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock
Exchange under the symbol AFL. To find out more about Aflac, visit
aflac.com or espanol.aflac.com.
About Scott
McGillivray
Scott
McGillivray is a full-time real estate investor, contractor,
television host, writer and educator. McGillivray is best-known as
the host of the award-winning HGTV series, Income Property,
which is entering its 9th season. McGillivray has also appeared in
several other HGTV programs, such as All American Handyman
Challenge, and the upcoming Flipping the Block. He has
also appeared on such programs as, CNN's Your Money, The
Today Show, FOX News, and Entertainment Tonight.
McGillivray's latest book, How to Add Value to Your Home,
will be released in the US in September, having already hit the
bestseller list in Canada. In
2010, he launched "The Lifetime Wealth Academy": a company devoted
to sharing his wealth of real estate knowledge with would-be
property investors all over North
America. Follow him on Facebook: EverythingScottMcGillivray
and Twitter: @smcgillivray.
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Media
Contacts:
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Kip
Havel
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Kristen
Fraser
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Aflac
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Aflac
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706-243-5543
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706-243-5287
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mediarelations@aflac.com
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mediarelations@aflac.com
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SOURCE Aflac