COLUMBUS, Ga., Feb. 2, 2017 /PRNewswire/ -- Aflac, the
leader in voluntary insurance sales at the worksite, announced
today that its iconic spokesduck, the Aflac Duck, will make its
first commercial appearance during the big game on Sunday, Feb. 5. In a new television commercial
called "Surgery," the Aflac Duck will help consumers across America
understand how to help protect their lifestyle with Aflac insurance
products. The ad will debut at approximately 6:20 p.m. ET on Fox, just after country music
star Luke Bryan's performance of
"The Star-Spangled Banner."
"We are excited to demonstrate the value of Aflac's products and
services to an audience that is likely to top 110 million people,
the largest that has ever witnessed the debut of an Aflac Duck
commercial," Aflac Senior Vice
President and Chief Marketing Officer Gail
Galuppo said. "After more than 16 years scoring touchdowns
as Aflac's iconic advertising quarterback, we felt the time was
right to elevate the Aflac Duck on the world's stage alongside the
other stars as they battle for gridiron immortality."
The debut of "Surgery" is part of a comprehensive package that
also includes a 30-second spot during the pregame show on Fox.
Aflac will air its current commercial, "Ski Patrol," the first in a
series of ads that focus on how Aflac can protect your lifestyle
from financial harm.
"Surgery," a 30-second spot, is the brainchild of Aflac CMO Gail
Galuppo and was created by Publicis Seattle and placed by
Mediavest|Spark. It is the second ad produced by Publicis as part
of an integrated campaign to reframe the supplemental insurance
conversation through relatable examples of how changes in a
person's health should not impact his or her lifestyle. "Surgery"
uses a satirical example of an everyday occurrence that shows how
one unexpected incident can negatively impact your lifestyle.
In "Surgery," a man is lying on an operating table as his doctor
prepares to conduct a medical procedure. He is startled, however,
when the doctor tells him that she plans on "going in and removing
his '67 Corvette." When the patient says that he is just there for
a simple gall bladder procedure, his doctor reminds him that
without Aflac insurance to pay him cash, the expense of his
unexpected medical condition might mean he will have to sell his
beloved car just to cover his rent. The ad ends with Aflac's key
message, which is that while your health can change, the life you
love doesn't have to. Keep your lifestyle healthy with Aflac!
"When you are injured or sick, the pain you feel is not always
limited to your body; it can make your finances uncomfortable, as
well," Galuppo said. "Aflac, which pays cash benefits, is the
insurance that helps protect your savings so that your lifestyle
doesn't suffer as your body continues to heal."
Surgery is the latest creative in Aflac's Ripple Effect
campaign, which demonstrates how one unexpected health-related
incident can cause a series of challenges, including financial
matters. The campaign includes television ads as well as multiple
digital and social extensions. Fans can engage and follow along
with the Aflac Duck on Twitter, Facebook and Instagram. The ad will
also run during the 59th GRAMMY Awards® on
Feb. 12 and will be included in
Aflac's regular advertising rotation appearing on all major
broadcast and cable networks.
To learn more about Aflac supplemental insurance, visit
aflac.com/lifestyle.
About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits
fast. For six decades, Aflac insurance policies have given
policyholders the opportunity to focus on recovery, not financial
stress. In the United States,
Aflac is the leader in voluntary insurance sales at the worksite.
Through its trailblazing One Day PaySM initiative, Aflac
U.S. can receive, process, approve and disburse payment for
eligible claims in one business day. In Japan, Aflac is the leading provider of
medical and cancer insurance and insures one in four households.
Aflac insurance products help provide protection to more than 50
million people worldwide. For 10 consecutive years, Aflac has been
recognized by Ethisphere as one of the World's Most Ethical
Companies. In 2016, Fortune magazine recognized Aflac as one of the
100 Best Companies to Work for in America for the 18th consecutive
year and included Aflac on its list of Most Admired Companies for
the 15th time, ranking the company No. 1 in innovation for the
insurance, life and health category for the second consecutive
year. In 2015, Aflac's contact centers were recognized by J.D.
Power by providing "An Outstanding Customer Service Experience" for
the Live Phone Channel. Aflac Incorporated is a Fortune 500 company
listed on the New York Stock Exchange under the symbol AFL. To find
out more about Aflac and One Day PaySM, visit aflac.com
or espanol.aflac.com.
Aflac herein means American Family Life Assurance Company of
Columbus and American Family Life
Assurance Company of New York.
Media contacts – Jon Sullivan,
706.763.4813 or jsullivan@aflac.com
Analyst and investor contact – Robin Y.
Wilkey, 706.596.3264 or 800.235.2667, FAX: 706.324.6330, or
rwilkey@aflac.com
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SOURCE Aflac