NEW YORK, Jan. 12, 2015
/PRNewswire/ -- Aeropostale, Inc. (NYSE: ARO), a mall-based
specialty retailer of casual apparel for young women and men, and
DoSomething.org, the largest not-for-profit organization for young
people and social change are now accepting jean donations for the
eighth annual Teens for Jeans campaign.
Approximately one in three homeless people in the U.S. is under
the age of 18 and one of the most requested items that young people
in homeless shelters ask for is a pair of jeans. Teens for Jeans
encourages young people to run a gently-used jeans drive in their
school or community to provide jeans for youth experiencing
homelessness. To date, the campaign has collected over 4.3 million
pairs of jeans.
Young people can drop off their jeans beginning today through
February 15, 2015 at any Aeropostale
or P.S. by Aeropostale store in the U.S., Puerto Rico, Canada, and Mexico and all of the jeans will be
distributed to local homeless shelters and charities.
"We are excited to launch our eighth annual Teens for Jeans
campaign. The program has successfully collected and donated over
four million pairs of jeans to teens in need," says Scott Birnbaum, Senior Vice President of
Marketing and Ecommerce. "By partnering with DoSomething.org and
pop sensation The Vamps, we have created a program that encourages
today's youth to raise awareness and support such an important
cause."
To kick off jean donations, pop band The Vamps are encouraging
fans to "Drop Your Denim" for a good cause on social media and have
recorded a public service announcement as "Super-ish" heroes The
Pants Pranksters.
Not only is the band helping kick off the campaign, but they are
also helping celebrate the school that collects the most jeans. The
top collecting high school, middle school, elementary school, and
college will each win a $5,000 school
grant and the top collecting school overall will also win a private
school concert by The Vamps.
"Jeans are such a huge part of youth culture -- they're
something that teens can really relate to," said Aria Finger, Chief
Operating Officer at DoSomething.org. "Teens for Jeans has been an
incredible success in the past seven years because it resonates
with young people and it's an easy way for them to take action on
youth homelessness."
For more information, visit www.TeensForJeans.com. To view
the PSA, visit http://youtu.be/zmD0y10dLb0.
About Aeropostale, Inc.
Aeropostale®, Inc. is a
primarily mall-based, specialty retailer of casual apparel and
accessories, principally targeting 14 to 17 year-old young women
and men through its Aeropostale® stores and 4 to 12 year-olds
through its P.S. from Aeropostale® stores. The Company provides
customers with a focused selection of high quality fashion and
fashion basic merchandise at compelling values in an exciting store
environment. Aeropostale® maintains control over its proprietary
brands by designing, sourcing, marketing and selling all of its own
merchandise. Aeropostale® products can be purchased in Aeropostale®
stores and online at www.aeropostale.com. P.S. from Aeropostale®
products can be purchased in P.S. from Aeropostale® stores and
online at www.ps4u.com and www.aeropostale.com. The Company
currently operates 839 Aeropostale® stores in 50 states and
Puerto Rico, 69 Aeropostale stores
in Canada and 98 P.S. from
Aeropostale® stores in 30 states. In addition, pursuant to various
licensing agreements, our licensees currently operate 238
Aeropostale® and P.S. from Aeropostale® locations in the
Middle East, Asia, Europe,
and Latin America. Since November
2012, Aeropostale, Inc. has operated GoJane.com, Inc., an
online women's fashion footwear and apparel retailer.
About DoSomething.org
DoSomething.org makes the world
suck less. One of the largest orgs for young people and social
change, our 3 million members tackle campaigns that impact every
cause, from poverty to violence to the environment to literally
everything else. Any cause, anytime, anywhere. *mic drop
Company Contact:
Christine Miller/Director, Public
Relations
(646) 364-0157 or cmiller@aeropostale.com
Media Contact:
Colleen Wormsley, (212) 254-2390 ext
254 or
cwormsley@dosomething.org
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/aeropostale-and-dosomethingorg-accept-jeans-donations-for-eighth-annual-teens-for-jeans-campaign-300019508.html
SOURCE Aeropostale, Inc.