NEW YORK, Aug. 19, 2015 /PRNewswire/ -- Adweek, the
leading resource for news and commentary covering media,
marketing and advertising, today announced its 2015 Brand Genius
honorees. Now in its 26th year, Adweek's Brand
Genius celebrates the best and brightest minds in marketing across
ten distinct categories. The 2015 award show, sponsored by Oracle
Marketing Cloud, will take place on Tuesday,
October 20 at Gustavino's in New
York.
Adweek's Brand Geniuses represent the leading thinkers of
the marketing world whose creative vision, innovative marketing
tactics and dynamic leadership has been instrumental in launching,
reinvigorating, or expanding a brand. This year's Brand Genius
honorees, as chosen by Adweek's panel of industry experts
and senior editors, are:
- Under Armour, Adam Peake,
Executive Vice President of Global Marketing (Apparel)
- Lego Systems, Michael
Moynihan, Vice President of Marketing (Toys)
- Always, Michèle Baeten, Associate Brand Director (CPG
/ Personal Care)
- Gatorade, Morgan Flatley,
Chief Marketing Officer (Beverages, Non-alcoholic)
- Patrón Spirits, Lee
Applbaum, Global Chief Marketing Officer
(Spirits)
- Mondelēz International,
Gary Osifchin, Portfolio
Lead, Biscuits – North America
(CPG / Food)
- SoulCycle, Elizabeth
Cutler and Julie Rice,
Co-Founders (Fitness)
- Delta Air Lines, Tim
Mapes, Senior Vice President of Marketing
(Travel)
- Jaguar North America,
Kim McCullough, Vice President,
Marketing (Automotive)
- E! Entertainment and Esquire Network, Jen Neal, Executive Vice President of
Marketing (Media)
"Adweek's storied franchise continues with a new class
representative of the inventive, daring and industry-changing
marketing we witnessed this year," said James Cooper, Editorial Director, Adweek.
"All were industry leaders and deserve to be recognized for their
efforts."
Each honoree will be on hand to accept their award and will be
profiled in Adweek's dedicated Brand Genius Issue
(October 19) and on Adweek.com.
During the ceremony, Adweek will also select one Genius
whose exemplary achievements are in a category of his or her own as
Grand Brand Genius.
"Marketers around the world face an increasingly complex
balancing act and it's important to step back and celebrate the
great work that is being done," said Andrea
Ward, Vice President, Marketing, Oracle Marketing Cloud. "By
partnering with Adweek on Brand Genius, we are able to
extend our commitment to helping brands increase engagement,
conversation and ROI by showcasing the work of some of the most
successful marketers in the world."
Last year, Brand Genius honorees included Paul Crandell, Vice President of Marketing,
GoPro; Shane Smith, Co-Founder &
CEO, Vice Media; Camille Gibson,
Vice President, Marketing Business Unit Director, General Mills;
Trudy Hardy, Vice President of
Marketing, BMW of North America;
and Dana White, President, UFC.
To attend the event, go to www.adweekbrandgenius.com or email
Karen Elyse at
Karen.Elyse@adweek.com.
About Adweek
Adweek is a leading resource for news and
commentary covering all aspects of media, marketing and
advertising. In print and online, Adweek features industry
coverage and analysis from top reporters along with perspective
from thought leaders. Every year, Adweek recognizes those
who shape the media culture with editorial franchise awards, honors
and live events. In 2015, Adweek announced the Adweek
Blog Network, containing specialized industry blogs as a part of
the content platform.
About Mediabistro Holdings, LLC.
Mediabistro Holdings, LLC. is a group of industry-leading brands
in the global media and creative landscape. It consists of
Adweek, The CLIO Awards, Mediabistro and FilmExpoGroup.
Mediabistro Holdings, LLC.
remains a subsidiary of the Prometheus Global Media platform,
alongside sister brands The Hollywood Reporter and
Billboard.
About Oracle
Oracle offers a comprehensive and fully integrated stack of
cloud applications and platform services. For more information
about Oracle (NYSE:ORCL), visit www.oracle.com
Contact: Kaitlyn
Kurosky
HIGH10 MEDIA
212 918 2040
kaitlyn@high10media.com
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SOURCE Adweek