Adobe Unveils Robust Set of Mobile App Development Solutions for Marketers
March 25 2014 - 12:05AM
Business Wire
New PhoneGap Enterprise and Support for Apple iBeacons
Increase Marketing ROI
Adobe (Nasdaq: ADBE) today unveiled a series of innovations that
help companies create, manage and deliver highly personalized
mobile app experiences to their customers and prospects in
real-time. The new capabilities build on Adobe’s market leadership
in mobile and deliver against the entire spectrum of mobile
marketing including developing dynamic mobile apps, managing and
marketing content for apps across all major app stores, measuring
mobile marketing campaigns, and engaging users of apps near Apple
iBeacons.
“Developers can now create and deliver mobile apps while
marketers manage, measure and monetize the content, all from within
Adobe Marketing Cloud,” said Brad Rencher, senior vice president
and general manager, Digital Marketing Business, Adobe. “Adobe
Marketing Cloud is the industry’s most complete, integrated
solution for marketers, and today’s announcement further cements
our leadership in mobile app marketing.”
Adobe Marketing Cloud enables deep analysis of user engagement
with mobile experiences across devices as well as powerful
optimization tools for delivering location-based content in real
time. Marketers can now significantly grow the return on their
investment (ROI) by effectively acquiring, engaging, and retaining
customers who use mobile apps and websites. Easy-to-use and
integrated workflows across Adobe Marketing Cloud reduce the
complexity of managing, analyzing, and optimizing experiences
across app stores. The new mobile capabilities include:
- App development made easy with
PhoneGap Enterprise: Adobe introduced a new offering, PhoneGap
Enterprise, a robust set of tools that transform mobile app
development by empowering both marketers and developers. Developers
can build apps across platforms, meet aggressive time-to-market
demands, and support third party integrations. Marketers can easily
update app content, optimize the app post launch and manage app
reviews and variations without the need for app development skills.
The unique drag and drop functionality ensures that marketers can
easily change and preview app content including images, videos,
interactive and text based content. Updates appear instantly across
platforms including iOS and Android. Mobile apps built with
PhoneGap Enterprise can be natively integrated with Adobe
Experience Manager to ensure consistent content management across
any app, mobile site or website. Marketers can manage content
across hybrid and native apps without having to worry about
multiple app stores, fragmented operating systems, and different
device sizes.
- Content management for Digital
Publishing Suite (DPS): Adobe Experience Manager already
integrates with Adobe Digital Publishing Suite (DPS) allowing
marketers and commercial publishers to create, publish and measure
content-centric apps.
- Measurement of mobile marketing
campaigns: With Adobe Mobile Services 2.0, marketers can
measure which campaigns are driving mobile app downloads across the
leading marketplaces including the Apple App Store and Google Play.
Marketers can also measure a broad set of user behaviors after the
app is downloaded including launch events, user engagement, content
sharing across social, and product purchases, giving them deep
insights into the lifetime value of users. By tracking the
effectiveness of paid, owned, and earned marketing campaigns for
mobile apps, companies can now accurately track ROI and fully
optimize their spend.
- Support for Apple iBeacons:
Adobe is the first mobile provider to measure and respond to user
engagement in mobile apps connected to iBeacons in sports stadiums,
retail stories and other external venues. Adobe Mobile Services 2.0
allows companies to analyze and act on the users’ location near
iBeacons including dwell time, entering or exiting an iBeacon area,
navigation of mobile users around iBeacons and more. Marketers can
also easily deliver local notifications based on the proximity to
an iBeacon. In addition, companies are able to tie app interactions
to all other app engagement data in Adobe Analytics.
- Re-engagement of customers across
mobile apps: With the integration of Adobe Campaign and Adobe
Mobile Services 2.0, marketers are now able to re-engage loyal
customers with push notifications across mobile applications. Using
the Adobe Campaign UI, companies can deliver breaking news, credit
balance details, flight departure details and more in an instant
and consistently across devices.
Additional mobile capabilities that were introduced across other
Adobe Marketing Cloud Solutions today include Adobe Target Premium,
which offers A/B testing capabilities of in-app content and
targeted experiences based on the users’ location and lifecycle
data to make app experiences more impactful.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need
in one spot. It’s called the Adobe Marketing Cloud. It includes a
complete set of analytics, social, advertising, targeting, Web and
app experience management and cross-channel campaign management
solutions as well as core services and mobile capabilities that
bring together everything marketers need to know about their
campaigns. So marketers can get from data to insights to action,
faster and smarter than ever.
Helpful Links
- PhoneGap Enterprise
- Mobile services for Adobe Marketing
Cloud
- Location-based Marketing Series on
CMO.com
- Adobe Experience Mobile App
- Content management for Digital
Publishing Suite (DPS)
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeStefan Offermann, 408-536-4023sofferma@adobe.comorText
100Melissa Chanslor, 415-593-8465adobe@text100.com
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