Adobe Unveils New Cloud Platform Capabilities
March 21 2017 - 12:00AM
Business Wire
New Enhancements to Adobe I/O; Integrations With Microsoft,
AppDynamics, Dun & Bradstreet, Mastercard and
SapientRazorfish
At Adobe Summit, Adobe (Nasdaq:ADBE) introduced significant
enhancements to the Adobe Cloud Platform, the underlying,
cross-cloud architecture that unifies content and data and
leverages Adobe Sensei, Adobe’s AI and machine learning framework.
Advancements announced today include new Sensei capabilities for
enterprise customers as well as new tools and partner integrations
to help developers reduce time to market and better integrate
Creative Cloud assets into enterprise workflows. Adobe also
announced Adobe Experience Cloud (see separate press release) as
well as the availability of the first set of solutions that
integrate with Microsoft’s Azure, Dynamics 365 and PowerBI
offerings (see separate press release).
Advancements in cloud services have fundamentally altered the
computing landscape. The next decade will bring even more
disruptive changes in how brands create, immerse and engage their
customers in their experiences. In this future, brands will have to
adapt to an era of true experience mobility – one where highly
personalized experiences are contextually aware and delivered in
real-time – regardless of the device, time or location. A modern
experience platform that addresses these expectations needs to be
designed with a common data language founded on content and data,
an open ecosystem to enable others to build on and innovate, and
intelligence at its core with AI, machine learning and deep
learning.
With Adobe Cloud Platform, companies can centralize and
standardize customer data and content from any system to
dramatically improve the design and delivery of rich customer
experiences. It includes services for blending and analyzing data
while harnessing machine learning via Adobe Sensei to amplify
marketing effectiveness and efficiency. The Adobe Cloud Platform
also makes its data, content and insights available via APIs to
partners as well as third-party developers. Adobe’s platform is
used by thousands of partners worldwide, manages over 100 trillion
data transactions per year and receives over 700 million API calls
per day through Adobe I/O, Adobe’s cross-cloud developer
portal.
“New enhancements to the Adobe Cloud Platform extend the
functionality of Creative Cloud, Document Cloud and Adobe’s new
Experience Cloud so that enterprises can more easily deliver
compelling experiences at scale,” said Abhay Parasnis, executive
vice president and CTO, Adobe. ”Innovation in Adobe Sensei, our AI,
machine learning and deep learning framework, dramatically
accelerates and improves the design and delivery of experiences
across any customer touch point.”
Cloud Platform Updates
- New Standard Data
Model. Adobe unveiled a rich and expressive common data
language that establishes standards and makes it easy for
enterprise companies to integrate content, data and intelligence
into existing processes and data systems. The standard data model
creates a single language for the customer experience across the
enterprise and ensures deeper integrations with Adobe’s cloud
solutions through its core services like Profiles and Assets.
Acxiom, AppDynamics, Dun & Bradstreet, Mastercard, Qualtrics,
Zendesk, [24]7 and others are participating in the development of
the standard data model and are committed to building applications
based on the new language.
- Adobe Unveils Launch. Adobe
announced Launch, its next-generation tag management solution built
on the Adobe Cloud Platform. With Launch, third-party developers
can build, maintain and continuously update their own integrations
with Adobe Experience Cloud, significantly reducing time to market.
Leveraging Launch’s app-store-like interface, brands can deploy web
apps from Adobe and third-party developers with ease, define what
customer behaviors to capture and determine how that data
should be used across their digital marketing tools. Businesses
including Dun & Bradstreet, Facebook, Twitter, Zendesk and
[24]7 are among the first users of Launch.
- Developer Updates. Adobe also
announced new enhancements to Adobe I/O, its cross-cloud
developer portal. New I/O Events and Creative Cloud APIs offer
developers access to Creative Cloud assets and events. For example,
a developer can build a custom application that responds when a
creative file is changed, or a new Creative Cloud asset is
uploaded, and programmatically move that content into marketing
execution. The ability to program workflows across clouds enables
developers to create custom solutions, like ensuring a brand’s
latest logo is automatically deployed across all marketing
activities.
- New Exchange Partner
Integrations. Several partners, including Acxiom, AppDynamics,
Clicktale, Decibel Insight, Dun & Bradstreet, Mastercard,
Ooyala, SapientRazorfish and others announced new integrations with
Adobe Experience Cloud available on the Adobe Exchange today.
AppDynamics’ integration enables marketers to see when and why a
customer is having a poor app experience and use that data to
trigger marketing events, like a personalized email with an offer
to win back a customer. Marketers can plan and activate more
effective programs by combining Adobe Analytics data using Adobe
Audience Manager and Mastercard consumer spending trends. Adobe
also deepened its partnership with Microsoft and unveiled the first
set of joint solutions that integrate Adobe Experience Cloud with
Microsoft Azure, Microsoft Dynamics 365 and Microsoft PowerBI (see
separate press release).
Adobe Sensei for Enterprise
Adobe Sensei uses artificial intelligence and machine learning,
as well as Adobe’s massive volume of content and data assets, to
tackle today’s most complex experience challenges. The intelligence
layer in the Adobe Cloud Platform, Adobe Sensei provides customers
with a unified AI and machine learning framework as well as
intelligent services to help them work smarter and faster. In Adobe
Experience Cloud, Adobe Sensei already powers over 100 intelligent
capabilities including Intelligent Alerts, Automated Advertising
Insights, Anomaly Detection and Lookalike Modeling, to help brands
better understand and meet their customers’ needs.
Today, Adobe released several new Sensei capabilities for the
enterprise including Fluid Experiences to enable brands to
deliver the experience consumers expect across any connected
screen, including social, VR, IoT devices and physical screens. In
addition, Auto-Target eliminates the complexity associated
with manual testing and deterministic or rules-based content
personalization. The company also released Enhanced Anomaly
Detection and Contribution Analysis to help brands identify
statistically significant events, pinpoint sources and take action
to optimize the user experience.
Helpful Links:
- Stream the Summit keynotes live on
Tuesday, March 21, 9–11:30 a.m. PT and Wednesday, March 22, 10
a.m.–12 p.m. PT:
http://summit.adobe.com/na/sessions/summit-online/sign-up
- Adobe Experience Manager blog on Fluid
Experiences:
https://blogs.adobe.com/digitalmarketing/web-experience/adobe-unveils-the-next-generation-of-adobe-experience-manager-to-power-digital-experiences/
- Adobe Target blog on Auto-Target:
http://blogs.adobe.com/digitalmarketing/personalization/auto-target-personalization-reimagined-by-adobe-target-powered-by-sensei/
- Adobe I/O blog:
https://medium.com/adobe-io
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeHolly Little, 415-832-6833hlittle@adobe.comorAdobeStefan
Offermann, 408-536-4023sofferma@adobe.com
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