Unprecedented Innovation and Integration Across Creative
Cloud Desktop and Mobile Apps; New Adobe Stock Service
Debuts
Adobe (Nasdaq:ADBE) today launched a milestone release of its
flagship Adobe Creative Cloud tools and services. The 2015 release
of Creative Cloud includes major updates to Adobe’s
industry-defining desktop tools, including Photoshop CC,
Illustrator CC, Premiere Pro CC and InDesign CC; as well as new
connected mobile apps for iOS and Android. The company also shipped
Adobe Stock, the industry’s first stock content service to be
integrated directly into the creative process and the tools
creatives use every day (see separate press release). In addition,
Adobe announced an expanded Creative Cloud enterprise offering that
includes enterprise-grade administration, security, collaboration
and publishing services for design-driven brands, businesses and
large organizations.
“The 2015 release of Creative Cloud is packed with innovation.
Adobe Stock, our brand new stock service, makes 40 million photos,
vector graphics and illustrations accessible directly within your
favorite CC desktop apps. Our CreativeSync technology deepens the
connections between desktop apps and mobile apps on iOS and
Android; and major updates to Creative Cloud’s infrastructure and
administrative capabilities make this an essential upgrade for
enterprise customers,” said David Wadhwani, senior vice president,
Digital Media, Adobe. “Creative Cloud 2015 is our most powerful and
comprehensive release to date.”
At the heart of Creative Cloud is Adobe CreativeSync, a
signature technology that intelligently syncs creative assets:
files, photos, fonts, vector graphics, brushes, colors, settings,
metadata and more. With CreativeSync, assets are instantly
available, in the right format, wherever designers need them –
across desktop, web and mobile apps. Available exclusively in
Creative Cloud, CreativeSync means work can be kicked off in any
connected Creative Cloud mobile app or CC desktop tool; picked up
again later in another; and finished in the designer’s favorite CC
desktop software.
Desktop Tools Take Giant Leap Forward
With the 2015 release of Creative Cloud, Adobe magic and Mercury
performance provide speed and technology breakthroughs across 15 CC
desktop applications, including:
- Celebrating its 25th anniversary this
year, Photoshop CC introduces Artboards, the best way to
design cross-device user experiences in a single Photoshop document
and quickly preview them on a device; and a preview release of
Photoshop Design Space, a sleek new work environment focused on the
needs of mobile app and web site designers.
- Lightroom CC and Photoshop
CC both gain the new Dehaze feature, which appeared first as a
MAX sneak in October 2014. Dehaze, eliminates fog and haze from
photos, including underwater shots, for startlingly clear images.
Haze can also be added to a photo for artistic effect.
- Premiere Pro CC furthers its
lead in the market with the addition of the Lumetri Color panel for
powerful color corrections using intuitive sliders and other simple
controls; and Morph Cut, which makes it easier to deliver polished
interview content by smoothing out jump cuts in talking-head shots
to create a cohesive, polished sequence.
- After Effects CC now has
Uninterrupted Preview to allow artists to adjust a composition’s
properties and even resize panels without impacting playback. Also,
the groundbreaking Adobe Character Animator brings 2D figures to
life using a webcam to track facial movements, record dialog and
apply movements in real time onto a pre-configured character.
- Illustrator CC is now 10
times faster and 10 times more precise than CS6. Powered by
dramatic boosts to its Mercury Performance Engine, users can now
pan and zoom smoothly without delays. With the new Chart tool
(preview), designers can also create beautiful custom charts and
share them with others via CC Libraries.
- InDesign CC gets its own Mercury
performance surge with zooming, scrolling, and paging through
complex documents now twice as fast. InDesign now also allows users
to publish and distribute documents with a single click.
- Dreamweaver CC has new
responsive web design capabilities that let designers quickly lay
out and build production-ready sites that adapt to any screen
size.
- Adobe Muse now includes instant
access to premium fonts from Typekit.
- And much, much more. Additional
updates to these and other CC desktop applications make this one of
the biggest releases in years.
Mobile to Desktop Workflows Enhanced with Android Support,
New Mobile Apps
Since Creative Cloud was introduced in 2012, Adobe has
championed the idea that mobile devices should be integral to the
creative process, with free companion mobile apps working
seamlessly with CC desktop tools. Adobe today released Brush
CC, Shape CC, Color CC and Photoshop Mix
on Android for the first time, bringing connected mobile workflows
to millions of creatives worldwide. Adobe has also updated many of
its popular Creative Cloud mobile apps for iPhone and iPad,
including Adobe Comp CC, Photoshop Mix, Photoshop Sketch,
Illustrator Draw, Brush CC, Shape CC and Color CC.
In addition to these updates, Adobe debuted Adobe Hue CC
today. Hue CC provides an easy way to capture and share
production-quality lighting and color schemes – for video, film and
broadcast – by using an iPhone camera and then applying these light
and color moods into a Premiere Pro CC or After Effects CC
project.
Adobe Stock Content Service Launched, With Deep Creative
Cloud Integration
Adobe Creative Cloud is evolving into a vibrant global
marketplace. Adobe Talent, introduced in 2014, connects the world’s
best creatives with work opportunities from major brands and
agencies; and today the company launched Adobe Stock, the first
stock content service to be integrated directly into the creative
process and the tools that creatives use every day (see separate
press release). Now creatives can jump-start projects, with access
to 40 million images, right within tools such as Photoshop CC,
InDesign CC and Illustrator CC. Adobe also announced it will offer
industry-leading rates to photographers and designers contributing
content to Adobe Stock.
Creative Cloud Enabling the Digital Transformation of
Enterprises
Major enhancements to Creative Cloud for enterprise were also
announced today: a solution for large commercial, education and
government customers who must radically speed the development and
publishing of customer experiences, as part of their digital
transformation strategies. This edition includes all the product
features from today’s Creative Cloud 2015 release, plus expanded
security options and deep connections with Adobe Digital Publishing
Solution (DPS) and Adobe Marketing Cloud. Two new security
capabilities ensure protection of corporate assets, including
customer-managed encryption keys and a new managed service hosting
option, which offers dedicated storage behind a customer’s
firewall. Creative Cloud for enterprise also supports an upcoming
release of DPS, empowering existing teams in organizations to
rapidly design and publish mobile apps without writing code. A
public beta of this major update to DPS is available this week,
with more information available at http://adobe.ly/dpsnextgen.
Content from Creative Cloud for enterprise also syncs with Adobe
Experience Manager (AEM), a key component of Adobe Marketing cloud,
to accelerate marketing campaigns by streamlining
creative-to-marketing workflows.
Pricing and Availability
Today’s updates to CC desktop and mobile apps are immediately
available for download by Creative Cloud members as part of their
membership at no additional cost. Membership plans are available
for individuals, students, teams, educational institutions,
government agencies and enterprises. When adding Adobe Stock to any
paid yearly Creative Cloud membership plan, creatives can save up
to 40 percent over purchasing stock content separately. For pricing
details, visit: https://creative.adobe.com/plans. An innovative web
experience for customers showcases the new features and
capabilities launched today, at makeit.adobe.com.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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Adobe Systems IncorporatedVanessa Rios, 408-536-2421varios@adobe.comorEdelmanNicole Dorsa,
650-762-2972nicole.dorsa@edelman.com
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