Adobe Takes Creativity Mobile With New Creative Cloud Connected Apps and Hardware
June 18 2014 - 11:31AM
Business Wire
Sketching, Precision Drawing and Photography Apps Extend
Creative Workflow to iPad; SDK Unlocks Over 30 Years of Adobe
Innovation for Mobile App Developers
Adobe (Nasdaq:ADBE) today unveiled a new suite of mobile apps
and complementary hardware that connect Adobe Creative Cloud, the
company's flagship offering for creatives worldwide, to iPad. A
digital pen, Adobe Ink, and a digital ruler, Adobe Slide, bring
true creative freedom and functionality to mobile devices. Adobe
Sketch and Adobe Line enable the next generation of sketching and
precision drawing on iPad, and are both optimized to support the
new hardware. A third app, Adobe Photoshop Mix, offers a new
Creative Cloud connected mobile workflow for anyone who wants
access to powerful creative imaging tools on their mobile device
(see separate release). Finally, Lightroom mobile is now available
for iPhone in addition to iPad, providing the most efficient way to
manage and edit images across desktops, mobile devices and the
Web.
Nearly half of creatives use their mobile devices to capture
inspiration on-the-go and one in three would like to create more
content on tablets, according to The New Creatives Report survey of
1,000 U.S. creatives (issued June 16).
Sketch, Line and Photoshop Mix pioneer new ways to create
content on-the-go and connect to assets stored in Creative Cloud.
They were created using a new Adobe Creative Software Development
Kit (SDK), which will speed the development of third party mobile
apps that access cloud-based Adobe technologies,
forging frictionless creative workflows between device
and desktop. Currently in private beta, the SDK will enable
developers to include and edit Photoshop PSD files in their mobile
apps, ensure compatibility between mobile apps and desktop tools
such as Photoshop and Illustrator, and offer never-before-available
image editing capabilities in the cloud.
"Adobe’s new mobile apps, hardware and Creative SDK are perfect
for creative professionals but, equally importantly, are designed
for anyone with a creative spark,” said Scott Belsky, vice
president of product and creative community, Adobe. “Today we’re
introducing cutting-edge drawing tools that can carry the
designer's Creative Cloud identity, provide access to favorite
color themes, and can even copy and paste across devices. This
is just one example of how our SDK will shake up the creative
industry.”
Adobe Sketch and Line are both “Ink and Slide aware”. They also
work without a stylus and feature a highly innovative software
version of the ruler (“Touch Slide”) for straight-line drawing
without hardware. The apps are also connected to Behance, allowing
designers to seamlessly share and get feedback on their work with a
community of over 3 million creatives. Products introduced today
include:
Mobile Apps
- Adobe Sketch, a social sketching
iPad app for free-form drawing. Sketch gives designers a
connected creative process bringing inspiration, sketching and
community together into one place. Create with essential
drawing tools: a graphite pencil, an ink pen, two blending
markers, (brush tip, chisel tip), and an eraser. Get live
feedback from the creative community as you work.
- Adobe Line, the world’s first
iPad app for precision drawing and drafting. Line recreates
the art of drafting, combining organic drawing with beautiful
straight lines, French curves and perfect shapes that can be drawn
in plan and elevation views or in perspective. Line can be used in
conjunction with Slide and reimagines traditional drawing tools
like rulers, T-squares and shape templates for the mobile world, as
well as giving creatives access to assets, Kuler color themes, and
the ability to share work.
- Photoshop Mix, the most precise
app for compositing and masking on iPad. Photoshop Mix also offers
powerful cloud-based imaging technology on iPad for the first time,
including Upright, Content Aware Fill, and Camera Shake Reduction.
It offers non-destructive photo enhancements, selections, the
ability to cut-out and mix images, and the ability to open and save
PSD files enabling a continuous workflow with Photoshop CC on the
desktop.
- Lightroom for iPhone extends
recently shipped Lightroom mobile capabilities to the iPhone. It
provides the most efficient way to manage and edit images across
desktops, mobile devices and the Web. Additionally, the recently
announced Adobe Voice, a free animated video app for iPad, has also
been updated to work with your Lightroom catalogs.
- Creative Cloud for iPad and
iPhone, a new app that allows Creative Cloud members to access
and manage their files, assets, and more from their mobile
device.
Creative Hardware
- Adobe Ink, a beautiful
three-sided hydro-formed aluminum stylus for iPad running iOS7. It
enables controlled, expressive drawing and connects to Creative
Cloud, giving users access to their creative assets – favorite
drawings, photos, Adobe Kuler color themes and more – all at the
tip of the pen. Built using the Adonit Pixelpoint™ technology, the
fine-tipped, pressure sensitive pen is lightweight and balanced for
a comfortable grip.
- Adobe Slide, a category-defining
digital ruler (and companion to Ink) for iPad running iOS7. Taking
a modern twist on traditional tools used before computer graphics
and desktop publishing, Slide enables precision sketching –
straight lines, perfect circles, and balanced shapes – on
iPad.
New SDK Lays Groundwork for Creative Cloud as a
Platform
Adobe’s new Creative SDK is a software library that enables
developers to tap into Adobe’s creative technologies to build
mobile apps. Examples include, browsing files stored in Creative
Cloud and extracting elements from PSD files; Adobe’s “Touch Slide”
software for straight-line drawing; and cloud image editing
services like Content-Aware Fill and Upright. Adobe Photoshop Mix
utilizes these new APIs and offers some of Adobe’s best imaging
technology for applying Photoshop looks and compositing images.
Adobe Creative SDK is initially targeted at the delivery of iOS
applications and is currently being tested by select developers. A
beta launch is expected in the coming months.
Adobe also updated Adobe Voice, a free animated video
storytelling app for iPad that gives anyone the ability to create
and share engaging video stories. Over 50 thousand Adobe Voice
videos have been shared since the debut of the app in May and, by
leveraging Creative Cloud, Adobe Voice now seamlessly syncs with
users’ Lightroom photo collections.
Pricing and Availability
Adobe Sketch, Line and Photoshop Mix are free applications,
available in English, French, German and Japanese in the Apple® App
Store. Adobe Ink and Slide are available now via Adobe.com for
US$199.99. The hardware is currently available in the US and is
expected to ship in other regions later this year.
Helpful Links:
- Blog post: http://adobe.ly/Empower2014
- Learn more about Ink and Slide:
https://www.adobe.com/products/ink-and-slide.html
- Learn more about Adobe’s pro creative
mobile apps:
https://www.adobe.com/creativecloud/catalog/mobile.html
- Creative SDK:
creativesdk.adobe.com
- Adobe Voice:
http://getvoice.adobe.com/
- Facebook:
Facebook.com/AdobeDrawing
- Twitter: Twitter.com/AdobeDrawing
- Instagram:
http://instagram.com/adobecreativecloud
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo, Creative Cloud, Illustrator, Ink, Lightroom, Line,
Sketch and Slide are either registered trademarks or trademarks of
Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners
Adobe Systems IncorporatedCourtney Brigham,
408-536-3902cbrigham@adobe.comorEdelmanChristine Wright,
650-762-2915christine.wright@edelman.com
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