Adobe Reveals Next Wave of Innovation for Creative Cloud Video Apps at NAB
April 02 2014 - 12:01AM
Business Wire
Major Updates and New Features Turbo-charge Video Workflows,
Outpacing the Competition
Adobe (Nasdaq:ADBE) today announced plans to significantly
update all the video apps in Adobe Creative Cloud and will showcase
these innovations at the NAB 2014 show in Las Vegas next week.
Milestone feature additions, expected to ship in the next coming
months, include major updates to Adobe Premiere Pro CC and Adobe
After Effects CC, designed to make everyday tasks easier and
faster, enabling video professionals to create stunning videos, TV
shows, films and commercials more efficiently. At NAB Adobe is also
unveiling new features for Adobe Anywhere, the collaborative
workflow platform that empowers teams using Adobe professional
video apps to work together as they access and manage centralized
media and assets across virtually any network.
Live Text templates enable users to
modify text in After Effects compositions without leaving Premiere
Pro. (Photo: Business Wire)
Underscoring the rapid adoption of Adobe Creative Cloud tools in
the broadcast and film industries, Adobe is also proud to announce
that two-time Academy Award-winning editor Kirk Baxter A.C.E. is
cutting David Fincher's upcoming feature film “Gone Girl”
exclusively with Adobe Premiere Pro CC.
Revealing the Future of Adobe Video
At the NAB 2014 show, Adobe will provide a sneak peek of the
innovative magic coming soon to the company’s professional video
apps. Key updates include:
- Timesaving editorial features in
Premiere Pro CC. New features include Live Text Templates that
let users edit text in After Effects CC compositions directly in
Premiere Pro CC; Autosave to Creative Cloud for automated backup of
projects; and a new Masking and Tracking feature that provides
accurate masks that follow subjects and blur out faces and logos,
crucial for newsroom editing. In addition, the new Master Clip
effect in Premiere Pro and SpeedGrade changes the effects applied
to original clips and ripples down through all instances of the
clip.
- Powerful new updates to After
Effects CC include Keying effects to provide better keying
results with compressed footage; and Typekit integration with
Premiere Pro CC and After Effects CC provides users with access to
a growing library of fonts worth $30,000, that can be used on the
desktop.For more information on the new features coming to the
Creative Cloud video apps, please go here.
Collaborating in Real-Time with Adobe Anywhere
Adobe today also announced important updates to Adobe Anywhere,
the modern collaborative workflow platform that empowers users of
Adobe professional video solutions such as Adobe Premiere Pro CC
and Adobe After Effects CC to work together using centralized media
and assets across standard networks. Adobe Anywhere complements
Creative Cloud applications and enables deep collaboration for
large organizations working with video, including broadcasters,
educational institutions and government agencies. New features for
Adobe Anywhere include: Hot Backup, which provides real-time backup
of projects; Rough Cut Support to start editing rough cuts in
Prelude CC and finish sequences in Premiere Pro CC; and After
Effects CC media processing for direct integration between Anywhere
and After Effects CC.
Adobe will demonstrate these new solutions for the first time at
NAB at its booth #SL3910, in the South Hall of the Las Vegas
Convention Center, April 7 – 10. Adobe will also highlight key
customer and partner focused initiatives at its booth and will have
its professional video and broadcast apps presented in nearly 100
partner booths throughout the NAB exhibition.
Adobe Quote
Steve Warner, vice president of product development, Adobe
- “Broadcasters, filmmakers, corporate
publishers and video professionals today are expected to
relentlessly keep up with new formats, frame rates and distribution
methods. Customers who have switched to Adobe Creative Cloud from
alternative offerings tell us that Adobe apps and solutions give
them a significant advantage. And with hundreds of new features and
enhancements added with regular releases over the past 12 months,
we continue to raise the bar with faster workflows for video
pros.”
Customer Quotes
Chris Witmayer, Director of Broadcast, Production & New
Media Technology, NASCAR Productions
- “NASCAR is all about speed. Adobe
Creative Cloud provides us with all the tools we need to deliver
content at a faster pace than we've ever experienced before. The
frequent updates to the apps like Adobe Premiere Pro and After
Effects, as well as the prospective collaboration and efficiency
benefits of Adobe Prelude and Adobe Anywhere, provide us with new
features that improve our workflow and allow us to focus on the
content of our videos instead of the technology behind them.”
Stacey Foster, Coordinating Producer, Saturday Night Live
- "When the Saturday Night Live editorial
team began using Adobe Premiere Pro the transition from Final Cut
Pro 7 was easier than expected. The learning curve was almost
nonexistent given the intuitive, adaptive nature of Creative Cloud
applications. Our close working relationship with Adobe, coupled
with the implementation of Creative Cloud has truly led to amazing
results.”
Dan Dome, Associate Director, Post Production, Late Night with
Seth Meyers
- “Starting a new show and workflow on
Adobe Premiere CC made the most sense for us. The added benefits of
working with footage natively and being able to take advantage of
GPU acceleration really sealed the deal for us. Not to mention the
obvious integration with all the Adobe apps we know and love really
made Adobe Premiere CC the right choice for us.”
Ryan Connolly, Owner, Film Riot
- “After Effects CC is continuing to get
more integrated with Premiere Pro CC and it’s just a dream come
true for editors. Live Text Templates are a perfect example of
having less back and forth, less rendering time, and more
integration. It’s almost like working within one software program
versus two.”
Sam Nicholson, CEO and Founder, Stargate Studios
- “We do an immense amount of green
screen work and the new Keying effects in Adobe After Effects CC
will help us preserve fine details when we’re keying out
backgrounds and control the amount of green spill left in an image
so we can work faster and more precisely.”
Helpful Links:
- Creative Cloud blog
- Learn more: Register for a special
webinar on Thursday, April 10
- What's New
- Facebook: Premiere Pro
- Twitter: Premiere Pro
- Adobe Anywhere
- Creative Cloud for Video
Availability
At NAB, Adobe is previewing the next major updates to its
professional video and audio products that are not yet publicly
available. These updates are expected to ship in the next couple of
months, along with other major updates to Creative Cloud. Learn
more about the forthcoming video updates here or register for a
special webinar on Thursday, April 10 here. To be among the first
to know when these and other Creative Cloud updates are available,
follow us on Twitter @creativecloud or join us on Facebook.
About Creative Cloud
Creative Cloud is a radical rethinking of the entire creative
process and an industry-defining shift in creative expression and
inspiration, where members can explore, create, publish and share
their work across devices, the desktop and the Web. With Creative
Cloud membership, users also have access to: a vibrant global
creative community; publishing services to deliver apps and
websites; cloud storage and the ability to sync to virtually any
device; and new products and exclusive updates as they’re
developed.
Forward-Looking Statements Disclosure
This press release contains forward-looking statements,
including those related to Adobe’s future product plans, which
involve risks and uncertainties individuals should refer to Adobe’s
SEC filings. Adobe does not undertake an obligation to update
forward-looking statements.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo, Creative Cloud, Premiere, After Effects, and
Prelude are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries.
All other trademarks are the property of their respective
owners.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140401006851/en/
Adobe Systems IncorporatedSandra Nakama,
415-832-4053snakama@adobe.comorEdelmanFrank Bauch,
650-762-2818frank.bauch@edelman.com
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