Adobe Releases New Creative Cloud Photography Plan for $9.99 Per Month
June 18 2014 - 11:32AM
Business Wire
New Creative Cloud Technology Connects Latest Photography
Tools; New Photoshop Mix Debuts for iPad
Adobe (Nasdaq:ADBE) today announced the availability of the new
Adobe Creative Cloud Photography plan. Designed for anyone
interested in photography, the new plan brings together -- for
USD$9.99 per month -- Photoshop CC and Lightroom 5, two tools that
have fundamentally impacted how photographs and imagery shape our
visual culture, as well as Lightroom’s breakthrough mobile apps on
iPad and now iPhone. Also introduced today is the all-new Photoshop
Mix, a new iPad app that provides access to powerful Photoshop
features normally confined to the desktop, enabling compositing and
transformative edits while on the go. Built using the new Adobe
Creative SDK (see separate release), Photoshop Mix delivers new
levels of Adobe imaging precision and magic to mobile users.
“With our Lightroom products alone managing over 100 billion
images, we know there’s a huge appetite from photography
enthusiasts to have powerful, world-class software available on
their mobile devices as well as their computers,” said Winston
Hendrickson, vice president, digital imaging, Adobe. “With
Photoshop, Lightroom and new mobile photo apps, we’ve created the
most complete photography solution on the planet, ensuring that
anyone interested in photography can be creative with their images,
no matter where they are.”
Create and Manage Beautiful Images in Photoshop CC and
Lightroom 5
Photoshop CC, part of the Creative Cloud Photography Plan, was
updated, with stunning new features -- as part of a milestone
release of Adobe Creative Cloud (see separate press release).
Features for photographers, include:
- Perspective Warp – The recently
introduced capability for fluidly adjusting the perspective of a
specific part of your image without affecting the surrounding
area.
- Blur Gallery motion effects - Two new
additions, Path Blur and Spin Blur create a sense of motion, even
if not originally captured with a camera, enabling photographers to
tell their story or express just the right feeling in an image.
There’s also faster performance when creating blur effects with the
Mercury Graphics Engine delivering a performance boost with
OpenCL.
- Focus Mask - Lets Photoshop CC create
the first step of a mask by automatically selecting the in-focus
areas of an image. The Focus Mask feature works great with
headshots and other images that have shallow depth of field.
- Content-Aware color adaptation
improvements - Previously when using Content-Aware features, if a
selected area contained smooth gradients, it didn’t necessarily
appear in the final image. Now retouched images using Content-Aware
Fill, Move, and Patch gets more seamless and realistic.
Additionally, new technology blends areas containing gradients,
like skies, to give exceptional results.
- Improved stylus support and
experimental features for Windows 8.1 – Enjoy smoother
brush strokes and a simple out-of-the-box experience with expanded
stylus support for Windows 8.1. Turn on experimental features for
touch and gesture controls and bigger touch targets on devices like
Surface Pro 3.
The Creative Cloud Photography plan includes Lightroom 5 desktop
software, a staple for all photographers, making digital
photography easier, faster, and more amazing. Photographers can
experiment without limits in a nondestructive editing environment
and perfect shots with advanced controls for tone, contrast, color,
and more. Efficient organizing tools help sort thousands of photos
and make it simple to share them almost anywhere.
Mobile Solutions Takes Serious Photography Work
Anywhere
Following its April 2014 release on iPad, Lightroom mobile is
now available for iPhone. Lightroom mobile for iPhone and iPad
provide the most efficient way to manage and edit images across
desktops, mobile devices and the Web. The apps can automatically
import images from the iPhone camera roll and sync back to a
Lightroom catalog on the desktop. Lightroom mobile provides
photography essentials, including non-destructive processing of
files using Smart Preview technologies to enable professional class
photo editing from the confines of the desktop. Quickly apply star
ratings, flag or reject images and edit them on iPhone and iPad.
Edits and metadata changes automatically sync back to the Lightroom
catalog on the desktop and are also viewable from any Web browser
at lightroom.adobe.com. Lightroom mobile photo collections are also
accessible for users of Adobe Voice, the recently introduced free
animated video storytelling app.
Photoshop Mix, provides a connected mobile workflow to Creative
Cloud, aimed at anyone who wants access to powerful editing tools
on their mobile device. Open Adobe Photoshop documents, individual
layers from PSDs, and images from Lightroom mobile. Easily apply
looks, create advanced selections and masks, and access advanced
Photoshop features like Upright, Content-Aware Fill, and Camera
Shake Reduction to take creativity on the go. Then export your
layered and masked composition to Photoshop CC for further
refinement on the desktop. Share work, or even save it to a
Photoshop document for a mobile workflow that works seamlessly with
Photoshop CC.
Technology Optimized for Mobile Photography
The Creative Cloud Photography plan’s desktop and mobile apps
are connected by a powerful technology designed to enable users to
edit and sync photos non-destructively from anywhere. By combining
the same non-destructive editing pipeline found in Lightroom and
Adobe Camera Raw, with Adobe’s renowned Smart Preview technologies,
the amount of information being moved between apps is minimized,
without compromising the end result. This gives users confidence
that edits will be saved while being able to access their images
with unprecedented speed, no matter what device.
Pricing and Availability
Creative Cloud Photography plan is available at $USD9.99 per
month. For additional details, please visit
www.adobe.com/go/photographyplan.
To get started with Lightroom mobile, visit
www.adobe.com/go/lrmobile_getstarted.
Photoshop Mix is free and available for download in the Apple
app store:
https://itunes.apple.com/us/app/adobe-photoshop-mix-creative/id885271158.
To learn more about Photoshop Mix, please visit mix.adobe.com.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo, Creative Cloud and Lightroom are either registered
trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. All other trademarks are the
property of their respective owners.
Adobe Systems IncorporatedMarissa Lee, 415-832-5378marlee@adobe.comorEdelmanReagan Crossley,
650-762-2955reagan.crossley@edelman.com
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