Adobe Placed Furthest for Completeness of Vision; Improved in
Ability to Execute
Adobe (Nasdaq:ADBE) today announced it has been positioned by
Gartner, Inc. as a Leader in the 2016 “Magic Quadrant for
Multichannel Campaign Management” research report. Adobe was one of
19 vendors evaluated in the report. For the third consecutive year,
Adobe was positioned furthest in the Leaders quadrant for
completeness of vision. Adobe has also improved in the Leaders
quadrant for ability to execute.
“Customer experience has become the primary differentiator for
brands in this age of Experience Business, and brands must create
highly personalized, engaging experiences at every digital touch
point across the customer journey,” said Stephan Dietrich, vice
president, Adobe Campaign. “We believe our position as a Leader in
Gartner’s Multichannel Campaign Management report underpins the
breadth and value of our email and campaign management capabilities
that help brands deliver on customer expectations.”
Adobe Campaign provides campaign, offer and personalization
management capabilities for sophisticated automation and execution
of marketing programs across marketing channels. Brands can
drastically improve customer engagement across email, web, social,
display and mobile channels, as well as offline channels such as
direct mail and point of sale. More than 98 percent of Adobe’s
global customers power their email with Adobe Campaign, and over
100 billion emails were sent via Adobe Campaign in 2015. Adobe
Campaign customers include British Petroleum, Christian Dior, HD
Supply, L'Occitane, Los Angeles Kings Hockey Club, Motorola, Museum
of Fine Arts Boston, Renault, Scandinavian Airlines, Sephora USA,
Inc., Time Warner Cable, True Value, UBS and more.
According to Gartner, “Leaders consistently do considerably
better in overall campaign management performance for basic and
advanced campaigns, and for integration with digital marketing.
They have high market visibility, high market penetration, strong
market momentum and a strategic vision for growing the campaign
management business.”
The evaluation criteria for completeness of vision includes
market understanding and strategy, sales strategy, offering
(product) strategy, business model, vertical, industry and
geographic strategy. Criteria for a vendor’s ability to execute
includes evaluating the product/service, overall viability, sales
execution and pricing, market responsiveness and track record,
marketing execution, customer experience and operations.
“As a not-for-profit financial institution, creating an
exceptional member experience is our first priority. It’s essential
that every interaction we have is personalized and informed to
maximize loyalty,” said John Sahagian, vice president, BCU
Marketing. “Adobe Campaign empowers us to deliver contextual,
highly-personalized messaging and offers to make every member
interaction relevant and valuable. With Adobe Campaign we’ve seen
our marketing productivity and ROI increase exponentially.”
“Delivering the most personalized and impactful data-driven
experiences to our clients’ customers is our utmost priority,” said
Gerry Bavaro, senior vice president, Enterprise Solutions and
Digital Strategy, Merkle. “We feel Adobe’s recognition from Gartner
as a Leader in the Magic Quadrant for Multichannel Campaign
Management reinforces the value of our relationship with our
clients, as we collaborate to deliver best-in-class campaign
management solutions to help customers maximize their marketing
investments.”
A complimentary copy of Gartner, Inc. April 14 2016 “Magic
Quadrant for Multichannel Campaign Management” research report is
available here, and a blog post can be viewed here.
Source: Gartner, Inc. Magic Quadrant for Multichannel
Campaign Management, Adam Sarner, Mike McGuire, Jennifer Polk,
Julie Hopkins, April 14, 2016
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
video, audience management, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20160420006648/en/
AdobeMelissa Chanslor, 415-832-5489chanslor@adobe.comStefan
Offermann, 408-536-4023sofferma@adobe.com
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