Adobe Positioned as a Leader in Gartner Magic Quadrant for Mobile Application Development Platforms
September 08 2014 - 11:01AM
Business Wire
Evaluation Based on Completeness of Vision and Ability to
Execute
Adobe (Nasdaq:ADBE) today announced it has been positioned by
Gartner, Inc. as a Leader in the 2014 “Magic Quadrant for Mobile
Application Development Platforms1” research report. The evaluation
criteria for completeness of vision included market understanding,
marketing strategy, sales strategy, product strategy, business
model, vertical and industry strategy, innovation and geographic
strategy. Criteria for a vendor’s ability to execute included
evaluating the product, overall viability, sales execution and
pricing, market responsiveness and record, marketing execution,
customer experience and operations.
“Innovative businesses are increasingly moving from ‘mobile
first’ to ‘mobile only’ experiences, and apps done well deliver the
highest levels of customer engagement and brand loyalty,” said
Aseem Chandra, vice president, Adobe Experience Manager and Adobe
Target, Adobe. “With leading technologies for both developers and
marketers, Adobe is in the best position to help organizations
create a broad array of data-driven and content-based apps.”
Adobe Experience Manager Apps is the core of Adobe’s Mobile
Application Development Platform, and encompasses both PhoneGap
Enterprise and Adobe Digital Publishing Suite (DPS). Along with the
company’s industry leading Adobe Analytics, Adobe Experience
Manager Apps enables businesses to create, deliver and measure
digital experiences across mobile apps and the Web with one set of
assets. Only Adobe offers an app management solution that enables
developers to build apps across platforms, and marketers to update
and manage the content without app development skills.
App engagement continues to be high and marketplaces add
thousands of apps each month. According to Adobe Digital Index,
consumers are spending three-to-four times longer in app sessions
than browsing the Web on mobile devices. Mobile apps powered by
DPS have delivered over 210 million digital content
publications to consumers in less than four years. In
addition, well over 100,000 PhoneGap® developers have created
tens-of-thousands of data-driven apps that are available across all
major app stores.
According to Gartner, “Leaders must represent a strong
combination of Ability to Execute and Completeness of Vision. In
the MADP sector, this means that Leaders not only are good at
cross-platform development, deployment and management across the
full life cycle, but also have a good vision of the multichannel
enterprise, support for multiple architectures and standards, a
solid understanding of IT requirements, and scalable channels and
partnerships. Leaders must provide platforms that are easy to
purchase, program, deploy and upgrade, and which can connect to a
range of back-end and cloud services, from the same vendor as well
as third parties.”
A complimentary copy of the Gartner, Inc. September 2, 2014
“Magic Quadrant for Mobile Application Development Platforms”
research report is available here.
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need
in one spot. It’s called the Adobe Marketing Cloud. It includes a
complete set of analytics, social, advertising, targeting, Web and
app experience management and cross-channel campaign management
solutions as well as core services and mobile capabilities that
bring together everything marketers need to know about their
campaigns. So marketers can get from data to insights to action,
faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe,
the Adobe logo and PhoneGap are either registered trademarks or
trademarks of Adobe Systems Incorporated in the United States
and/or other countries. All other trademarks are the property of
their respective owners.
1 Gartner, Inc. “Magic Quadrant for Mobile Application
Development Platforms, 2014” by Ray Valdes, Van L. Baker, Richard
Marshall, Jason Wong, Sept. 2, 2014.
Adobe Systems IncorporatedJohn Cristofano,
408-536-4135jcristof@adobe.comorEdelmanAnneka Patel,
650-762-2856anneka.patel@edelman.com
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